# VerticalResponse review (2026): is it worth $13 a month? > Email marketing for small businesses, priced by list size Checked Nov 12, 2026 ยท graded Nov 13, 2026 by ToolGPA. VerticalResponse is an email marketing service for small businesses and nonprofits. It covers a drag-and-drop editor, automated follow-ups and autoresponders, landing pages, pop-up forms and a survey tool. Monthly price follows the number of contacts, and sending is unlimited on the paid plans. - **Category:** Email Marketing & Newsletters - **Made by:** VerticalResponse - **Website:** https://verticalresponse.com - **Runs on:** Web - **Who should skip it:** Skip it if you want a free plan: the only free option is the 60-day trial. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, VerticalResponse is a paid product with a free trial, starting at $13 per month for up to 500 contacts, billed monthly. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 60-day free trial of the core email features, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Basic | $13 per month for up to 500 contacts, billed monthly | Unlimited emails, landing pages, pop-ups and follow-ups. Rises with the list: $28 a month at 1,000 contacts, $40 at 2,500. | | Pro | $19 per month for up to 500 contacts, billed monthly | Basic plus advanced reporting, delivery rate review, A/B subject tests and 10 Test Kit credits. $38 a month at 1,000 contacts, $58 at 2,500. | Read from https://verticalresponse.com/pricing/ on Nov 12, 2026. Prices change, so confirm with VerticalResponse before buying. ## Ways to pay less - **50% off Pro for nonprofits** (Nonprofit): VerticalResponse lists a 50% discount on its Pro plans for non-profits, applied for through a form on the pricing page. Source: https://verticalresponse.com/pricing/ ## Key features - **Email editor and templates:** A drag-and-drop editor with customizable, mobile-responsive templates, an HTML editor and an image library. - **Automated follow-ups and series:** Resend a campaign to people who missed it, or send autoresponders and welcome series triggered by how contacts engage. - **Landing pages and pop-ups:** Build stand-alone landing pages and customizable pop-up forms to collect sign-ups. Landing pages are unlimited on both paid plans. - **Reporting and A/B testing:** Pro adds advanced reporting (opens, clicks, devices, locations), delivery rate review and A/B testing of subject lines. - **Test Kit:** Preview an email on 50+ platforms by spending one credit per test. Pro includes 10 credits; extra credits are bought separately. - **Surveys:** A separate survey tool with a free plan of 10 questions and 100 respondents per survey, and a paid Basic plan with no limits on either. ## Good for - Small businesses that want unlimited sends with a price tied to list size - Occasional senders who prefer to buy email credits instead of a subscription - Nonprofits that qualify for the Pro plan discount ## Worth knowing - There is no free plan for email; the free option is a 60-day trial. - Automated follow-up emails are listed on both paid plans, but advanced reporting and A/B subject line tests need Pro. - Pay as You Go is a separate option for occasional senders: credits cost $0.03 per email for 200 to 1,000 credits, falling to $0.0086 per email at 75,001 or more. - The pricing page shows only the first steps of the contact-based price table here; costs for larger lists come from its calculator or a sales form. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 13, 2026. VerticalResponse is email marketing for small businesses, with unlimited sends, landing pages and pop-ups from $13 a month for 500 contacts. The price climbs with your list, there's no free plan, and A/B tests and advanced reporting need Pro. - **Value for money: C.** $13 a month for 500 contacts, then $28 at 1,000 and $40 at 2,500. That sits between the cheaper quarter ($9.99) and the dearer quarter ($33) of email tools, and it rises fast. - **Free plan and trial: C.** No free plan, but the 60-day trial needs no credit card, which is a long look. - **Features: C.** Editor, follow-ups, autoresponders, landing pages, pop-ups and surveys. A/B subject tests and advanced reporting are Pro only, and Test Kit previews are bought in credits. - **Ease of use: C.** No rating on record. It's a web app where you build the emails and the follow-ups yourself. - **Platforms and integrations: C.** Web only, and the listing names no integrations. These are ToolGPA's own grades. Graded from this listing, whose facts were read from VerticalResponse's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - VerticalResponse's GPA of 2.0 is higher than 7 of the 57 other email marketing and newsletter tools we grade, and level with 9. - Its paid plans start at $13 a month, against a middle price of $15 for the category: 20 of the 47 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 19 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace VerticalResponse you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 41 of the 57 other email marketing and newsletter tools grade higher. It costs $156 a year. - You could make: Popups, surveys and templates: an app builder makes these well. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: Splitting visitors between versions and telling you which won. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Email campaigns, Marketing automation, Popups, A/B testing, Surveys, Templates ## Alternatives - [Constant Contact](https://toolgpa.com/tools/constant-contact): Email, SMS and social marketing for small businesses. [Compare](https://toolgpa.com/compare/constant-contact-vs-verticalresponse) - [AWeber](https://toolgpa.com/tools/aweber): Email marketing for small businesses, with landing pages and a store. [Compare](https://toolgpa.com/compare/aweber-vs-verticalresponse) - [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/mailchimp-vs-verticalresponse) - [iContact](https://toolgpa.com/tools/icontact): Email marketing for small businesses, with social posting built in. [Compare](https://toolgpa.com/compare/icontact-vs-verticalresponse) - [Campaign Monitor](https://toolgpa.com/tools/campaign-monitor): Email marketing for small businesses, nonprofits and agencies. [Compare](https://toolgpa.com/compare/campaign-monitor-vs-verticalresponse) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://verticalresponse.com/ - https://verticalresponse.com/pricing/ - https://verticalresponse.com/features/ Page: https://toolgpa.com/tools/verticalresponse Listed by ToolGPA (toolgpa.com).