# Virtuous review (2026): is it worth it? > Nonprofit CRM with fundraising, volunteer and analytics products Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Virtuous is a donor CRM for nonprofits, sold as CRM+ together with separate products for online giving (Raise), volunteers, analytics and donor outreach (Momentum). CRM+ comes in Platform and Enterprise tiers split by annual fundraising revenue, and every price is quoted on request. - **Category:** CRM Software - **Made by:** Virtuous - **Website:** https://virtuous.org - **Runs on:** Web - **Who should skip it:** Skip it if you want a price on the page, as every product says request pricing. - **Facts last checked:** Nov 12, 2026 ## Pricing Virtuous's current pricing could not be confirmed from its own site. ## Key features - **Donor and pipeline management:** CRM+ manages contacts, gifts and donor relationships, with pipeline tracking and unlimited users, according to the pricing page. - **Marketing and journey automation:** CRM+ lists marketing and communications tools and workflow and journey automation for donor outreach. - **Reporting and analytics:** CRM+ includes reporting. Virtuous Analytics is a separate business intelligence product with role-based reporting and board-ready formatting. - **Donation forms with Raise:** Raise covers customizable donation forms, landing pages, project-based giving and real-time dashboards. - **Momentum donor outreach:** Momentum gives fundraisers a prioritized donor inbox, personalized email drafting and engagement plans that log back to the CRM. - **API and volunteer tools:** A public API covers CRM, Raise, Volunteer, Analytics and Momentum. Virtuous Volunteer handles onboarding, scheduling and communication. ## Good for - Nonprofits that want fundraising, volunteers and analytics from one vendor - Mid-sized and large fundraising teams that need Enterprise-tier support - Teams building their own integrations on the public API ## Worth knowing - No prices are published; every product on the pricing page says to request pricing. - CRM+ tiers are set by annual fundraising revenue: Platform up to $5 million, Enterprise above. - Raise, Volunteer, Analytics, Momentum and Insights are separate products, each priced separately. - Its site answered automated page reads with a bot check, so details here come from the pricing page and API docs. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 12, 2026. Virtuous covers donor management, journeys and reporting for nonprofits, with fundraising forms, volunteers and analytics sold as separate products. Nothing has a published price, and the CRM tier depends on your annual fundraising revenue. - **Value for money: C.** No price is published; every product says to request pricing. - **Free plan and trial: F.** No free plan and no trial is listed on the pricing page. - **Features: C.** Donor and pipeline management, journeys and reporting. Raise forms, Volunteer, Momentum and Analytics are separate products. - **Ease of use: C.** No store rating on record. A donor database with journeys and integrations to set up. - **Platforms and integrations: B.** Web, with Blackbaud and Bloomerang imports and a public API. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Virtuous's own pages on 12 November 2026. Its pricing page answered us with a bot check, so we carried on from the listing. Not based on using the product, and shorter than our full reviews. ## Where it stands among CRM tools - Virtuous's GPA of 1.8 is higher than 5 of the 72 other CRM tools we grade, and level with 11. - It stands best on platforms and integrations (B, above 10 of 72) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/crm ## Keep it, or make your own? **Keep it.** To replace Virtuous you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 56 of the 72 other CRM tools grade higher. - You could make: Sales pipeline, reports and forms: an app builder makes these well. - You could not: Email sent in volume that still reaches the inbox. - You could not: Connections to other products, each kept working as those products change. - You could not: What a company asks for before it lets staff use something: roles and permissions. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Blackbaud, Bloomerang **Tags:** Sales pipeline, Marketing automation, Workflow automation, Reports, Forms, Public API ## Alternatives - [Bloomerang](https://toolgpa.com/tools/bloomerang): Donor management and fundraising platform for nonprofits. [Compare](https://toolgpa.com/compare/bloomerang-vs-virtuous) - [Neon CRM](https://toolgpa.com/tools/neon-crm): Nonprofit CRM priced by revenue raised, with unlimited records. [Compare](https://toolgpa.com/compare/neon-crm-vs-virtuous) - [Salesforce](https://toolgpa.com/tools/salesforce): CRM platform for sales teams with AI agents and a free 2-user suite. [Compare](https://toolgpa.com/compare/salesforce-vs-virtuous) - [HubSpot](https://toolgpa.com/tools/hubspot): Free CRM at the center of a marketing, sales and service suite. [Compare](https://toolgpa.com/compare/hubspot-vs-virtuous) - [Zoho CRM](https://toolgpa.com/tools/zoho-crm): Sales CRM with a free edition, process automation and Zia AI. [Compare](https://toolgpa.com/compare/virtuous-vs-zoho-crm) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://virtuous.org/pricing - https://docs.virtuous.org/ Page: https://toolgpa.com/tools/virtuous Listed by ToolGPA (toolgpa.com).