# Wingify > A/B testing, personalization and visitor recordings, formerly VWO Wingify, the platform formerly sold as VWO, is mainly a website testing tool: A/B, split URL and multivariate tests built in a visual or code editor. It also covers personalization, feature rollouts, heatmaps and session recordings, and an AI layer called Wingz that proposes and sets up tests. VWO agreed to merge with AB Tasty, and the combined platform is sold under the Wingify name on custom quotes. - **Category:** Website & Product Analytics - **Made by:** Wingify - **Website:** https://wingify.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Wingify's current pricing could not be confirmed from its own site. ## Ways to pay less - **Preferential pricing for nonprofits** (Nonprofit): Wingify says it gives nonprofits preferential pricing on all plans; organizations contact the team for a quote. Source: https://wingify.com/pricing/ ## Key features - **A/B, split URL and multivariate tests:** Unlimited experiments, variations and goals on every plan, built in a point-and-click visual editor or with HTML, CSS and JavaScript. Multivariate and cross-domain tests start on Pro. - **Test statistics and guardrails:** Multi-armed bandit and rollout campaigns on every plan; guardrail metrics and sample ratio mismatch checks from Pro, and mutually exclusive test groups on Enterprise. - **Heatmaps and session recordings:** Behavior Analytics adds click and scroll heatmaps, session recordings, form analytics and rage-click filters, with sensitive fields masked automatically. - **Personalization and feature rollouts:** Separate modules show different page content to chosen audiences and release app features to cohorts, with the option to roll a change back. - **Wingz AI:** An AI layer that proposes test ideas, sets up experiments and flags patterns in visitor behavior. Wingz Core comes with paid products; Wingz Advanced costs extra. ## Good for - Marketing and growth teams running regular website tests - Online shops testing product and checkout pages - Teams that want testing and visitor recordings from one vendor ## Worth knowing - No prices are published: every plan (Growth, Pro, Enterprise) is quoted by sales, based on monthly active users or, for Behavior Analytics, monthly tracked users. - Session recordings and heatmap data are kept 30 days on Growth, 60 on Pro and 90 on Enterprise; other data is kept 13 months. - Single sign-on, API access, approval workflows and self-hosting of the test script are Enterprise features. - VWO and AB Tasty agreed to merge in 2026; existing contracts and pricing stay unchanged, according to the announcement. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 18, 2026. Wingify, the platform once sold as VWO, is mainly for testing website changes: A/B, split URL and multivariate tests built in a visual editor, plus heatmaps, recordings and personalization. It's a proper testing tool. But there's no price anywhere, every plan is quoted by sales, and it has just agreed to merge with AB Tasty. - **Value for money: C.** No published figure for this size, or any size. Growth, Pro and Enterprise are all quoted by sales from monthly active users, or tracked users for Behavior Analytics. Contentsquare, PostHog and Amplitude, listed beside it, publish prices. This doesn't, so it sits at C. - **Free plan and trial: C.** No free plan, but there's a free trial account with most core products and a sandbox full of sample data. How long it lasts isn't stated, and nothing on record says it needs a card. - **Features: B.** Unlimited A/B, split URL and multivariate tests, bandits, guardrail metrics, heatmaps, recordings, form analytics, personalization and feature rollouts. Graded against the tools it's listed beside, it covers the whole testing job. Multivariate tests start on Pro. - **Ease of use: C.** No rating on record. The visual editor lets you change a page without code, but planning tests and reading the statistics takes learning, and paid plans start with a demo. - **Platforms and integrations: B.** Web only, with no desktop or phone app. It works with Google Analytics 4, Tag Manager, Shopify, WordPress, Salesforce, HubSpot, Segment and Mixpanel, though API access is Enterprise only. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Wingify's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Wingify's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4. - It stands best on features (B, above 4 of 13) and worst on ease of use (C, above 0). The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** Nothing Wingify does is plain enough to make in a weekend. The 5 things listed below take a company. That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher. - You could not: Splitting visitors between versions and telling you which won. - You could not: Recordings of what each visitor did on your pages. - You could not: It plugs into other products, Google Analytics 4, Google Tag Manager and Shopify among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Analytics 4, Google Tag Manager, Shopify, WordPress, Salesforce, HubSpot, Segment, Mixpanel **Tags:** A/B testing, Session replay, AI features, Public API ## Alternatives - [Contentsquare](https://toolgpa.com/tools/hotjar): Heatmaps, session replays and surveys, formerly sold as Hotjar. [Compare](https://toolgpa.com/compare/hotjar-vs-vwo) - [PostHog](https://toolgpa.com/tools/posthog): Open-source product analytics with replays, flags and surveys. [Compare](https://toolgpa.com/compare/posthog-vs-vwo) - [Amplitude](https://toolgpa.com/tools/amplitude): Product analytics with session replay, experiments and in-app guides. [Compare](https://toolgpa.com/compare/amplitude-vs-vwo) - [Microsoft Clarity](https://toolgpa.com/tools/microsoft-clarity): Free session recordings and heatmaps from Microsoft, no traffic cap. [Compare](https://toolgpa.com/compare/microsoft-clarity-vs-vwo) - [Fullstory](https://toolgpa.com/tools/fullstory): Session replay and behavior analytics for websites and apps. [Compare](https://toolgpa.com/compare/fullstory-vs-vwo) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://wingify.com/pricing/ - https://wingify.com/ - https://wingify.com/blog/vwo-and-ab-tasty-join-forces/ - https://wingify.com/analytics/behaviour-analytics/ - https://wingify.com/integrations/ Page: https://toolgpa.com/tools/vwo Listed by ToolGPA (toolgpa.com).