# Wappalyzer review (2026): is the free plan enough?

> Website technology lookup and technographic lead lists

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Wappalyzer identifies the technologies a website runs on and sells that data as lookups, prospect lists, CRM enrichment and API access. A browser extension shows the stack of any site you visit, and the paid plans add lead lists built by technology. The vendor aims it at sales and go-to-market teams.

- **Category:** SEO Browser Extensions
- **Made by:** Wappalyzer (since 2008)
- **Website:** https://www.wappalyzer.com
- **Runs on:** Web, Browser extension, iOS, Android
- **Who should skip it:** Tight if you stay free: 50 lookups a month.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Wappalyzer has a free plan, and paid plans start at $250 per month (Pro, billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Free account: 50 technology lookups and 50 email verifications per month, 5 website alerts and free sample lead lists.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 50 lookups and 50 email verifications a month, 5 website alerts and sample lead lists. |
| Pro | $250 per month, billed monthly | 1 user, 2 lead list technology targets, 5,000 lookups, 5,000 email verifications and API credits; the page does not list a credit count for Pro. Annual billing saves 17%. |
| Business | $450 per month, billed monthly | 5 users, unlimited lead list technology targets, 20,000 lookups, 20,000 email verifications and 20,000 API credits, with CRM enrichment. |
| Enterprise | $850+ per month and up | 25+ users, unlimited targets, 200,000+ lookups, verifications and API credits, dedicated support and custom terms. |

Read from https://www.wappalyzer.com/pricing/ on Nov 12, 2026. Prices change, so confirm with Wappalyzer before buying.

## Ways to pay less

- **Save 17% with annual billing** (Annual discount): The pricing page offers an annual billing option that it says saves 17%; the prices shown are the monthly ones. Source: https://www.wappalyzer.com/pricing/

## Key features

- **Browser extension:** Shows the technologies behind a site as you browse. The apps page lists extensions for Chrome, Firefox, Edge and Safari.
- **Technology lookup:** Looks up the technologies a website uses. Company and contact details inside single-site lookups are Plus features.
- **Lead lists:** Builds prospect lists by technology or keyword, filtered by traffic, country and company details, then exports them.
- **Website alerts:** Tracks changes in the technologies a website uses. The free account includes 5 alerts.
- **CRM enrichment and API:** Adds technology data to records in Salesforce, HubSpot and Pipedrive, and exposes an API that is billed in credits, typically 1 per website.
- **Email verification:** Checks email addresses to cut bounces; included in every plan with monthly limits.

## Good for

- Sales teams building prospect lists by the technology a company uses
- Researchers checking what a competitor's site runs on
- Teams enriching CRM records with technology data

## Worth knowing

- The free account is capped at 50 lookups a month, and lead lists, APIs and CRM integrations need a paid plan.
- The cheapest paid plan is $250 a month, aimed at lead generation more than occasional site checks.
- Company and contact details in single-site lookups, the extension and the Android app are Plus features.
- API credits included in plans expire after 60 days; bundles bought separately expire after 365 days.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Nov 12, 2026. Wappalyzer shows what technology a website uses through a browser extension, lookups and lead lists. The free account is 50 lookups a month, and the cheapest paid plan is $250 a month, aimed at lead generation more than at checking the odd site.

- **Value for money: D.** $250 a month for Pro, where the cheaper quarter of this category starts at $10 and the dearest tenth at $250.
- **Free plan and trial: C.** A free account with 50 lookups and 50 email verifications a month, 5 alerts and sample lead lists.
- **Features: C.** Extension, lookups, lead lists, alerts, CRM enrichment, an API and email verification. Lead lists, the API and CRM links need a paid plan, and some contact details are limited.
- **Ease of use: B.** No store rating on record, but you install the extension and use it on any page.
- **Platforms and integrations: B.** Web, a browser extension, iPhone and Android, with Salesforce, HubSpot, Pipedrive, Gmail, Zapier and Make.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Wappalyzer's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among SEO browser extensions

- Wappalyzer's GPA of 2.2 is higher than 3 of the 35 other SEO browser extensions we grade.
- It stands best on platforms and integrations (B, above 33 of 35) and worst on value for money (D, above 0).
- Its paid plans start at $250 a month, against a middle price of $14 for the category: 4 of the 4 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/seo-extensions

## Keep it, or make your own?

**Your call.** You could make the core of Wappalyzer for yourself: reports. What you would give up is listed below. Whether that is worth the price is your call. It costs $3,000 a year.

- You could make: Reports: an app builder makes this well.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, Salesforce, HubSpot and Pipedrive among them, and has an API.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Salesforce, HubSpot, Pipedrive, Gmail, Zapier, Make, Pabbly

**Tags:** Public API, Reports

## Alternatives

- [Similarweb](https://toolgpa.com/tools/similarweb): Traffic estimates, keyword research and competitor data for any site. [Compare](https://toolgpa.com/compare/similarweb-vs-wappalyzer)
- [ZoomInfo](https://toolgpa.com/tools/zoominfo): B2B contact and company data platform with AI sales tools. [Compare](https://toolgpa.com/compare/wappalyzer-vs-zoominfo)
- [Web Developer](https://toolgpa.com/tools/web-developer): Free browser toolbar of page inspection and validation tools. [Compare](https://toolgpa.com/compare/wappalyzer-vs-web-developer)
- [SEOquake](https://toolgpa.com/tools/seoquake): Free Semrush extension for page audits and metrics in Google results. [Compare](https://toolgpa.com/compare/seoquake-vs-wappalyzer)
- [SEO Minion](https://toolgpa.com/tools/seo-minion): On-page, link and SERP checks sold with Keywords Everywhere plans. [Compare](https://toolgpa.com/compare/seo-minion-vs-wappalyzer)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://www.wappalyzer.com/pricing/
- https://www.wappalyzer.com
- https://www.wappalyzer.com/apps/
- https://www.wappalyzer.com/about/

Page: https://toolgpa.com/tools/wappalyzer
Listed by ToolGPA (toolgpa.com).