# Wati

> WhatsApp Business API inbox with broadcasts, chatbots and ad flows

Wati is a WhatsApp Business API platform that also brings Instagram, Messenger and TikTok messages into one team inbox. It sends broadcast campaigns, runs no-code chatbots and click-to-WhatsApp ad flows, and links to Shopify for catalogs and abandoned-cart messages. Plans are a monthly fee with a set number of users, and Meta's per-message charges come on top.

- **Category:** SMS & Chat Marketing
- **Made by:** Clare.ai Limited (since 2020)
- **Website:** https://www.wati.io
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 18, 2026

## Pricing

Wati is a paid product with a free trial, starting at $59 per month for up to 3 users, billed annually ($69 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 7-day free trial.

| Plan | Price | What you get |
| --- | --- | --- |
| Growth | $59 per month for up to 3 users, billed annually ($69 billed monthly) | 1 channel, 3 users with no extra seats, 15,000 broadcasts a month, 1,000 automation triggers, 2 commerce or CRM integrations and email support. |
| Pro | $119 per month for up to 5 users, billed annually ($149 billed monthly) | Unlimited broadcasts, advanced chatbots, teams and auto-routing, 2,000 automation triggers, 5 integrations including HubSpot, and 24x7 chat support. |
| Business | $279 per month for up to 5 users, billed annually ($349 billed monthly) | Multiple WhatsApp numbers, number masking, IP whitelisting, 5,000 automation triggers, Salesforce and other integrations, and a success manager. |

Read from https://www.wati.io/pricing/ on Oct 18, 2026. Prices change, so confirm with Wati before buying.

## Ways to pay less

- **Save up to 25% with yearly billing** (Annual discount): Wati's pricing page says annual plans save up to about 25% and include free dedicated onboarding. Growth is $59 a month billed yearly against $69 monthly; Pro $119 against $149. Source: https://www.wati.io/pricing/

## Key features

- **Team inbox for several channels:** WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- **Broadcast campaigns:** Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- **No-code chatbots:** Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- **Click-to-WhatsApp ads:** Ads on Meta that open a WhatsApp chat, with lead capture on every plan and source tags and conversion tracking on Pro and Business.
- **Shopify tools:** WhatsApp catalog, abandoned-cart and order-update templates, and campaigns built on buyer data, through a $4.99 a month Shopify add-on.
- **AI copilot and agents:** Every plan gets monthly AI Co-pilot credits (250 to 1,500). Astra AI agents for web, WhatsApp and voice are a separately priced add-on from Pro.

## Good for

- Online shops that sell and send order updates over WhatsApp
- Teams running click-to-WhatsApp ads on Facebook and Instagram
- Support and sales teams sharing one WhatsApp number

## Worth knowing

- WhatsApp messages are charged per message on top of the plan, by recipient country and template type; Wati's US rates are in its rate card and account wallet.
- Extra users cost $39 a month on Pro and $89 on Business; Growth is capped at 3 users.
- Extra automation triggers cost $40 per 1,000 and extra AI Co-pilot credits $30 per 1,000; past the trigger allowance, replies must be sent by hand.
- The pricing FAQ says payments for a subscription or credits are not refunded after you cancel.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 18, 2026. Wati is a WhatsApp Business API platform with a team inbox that also pulls in Instagram, Messenger and TikTok. It does broadcasts, no-code chatbots, click-to-WhatsApp ads and Shopify cart reminders. Growth is $59 a month billed yearly for 3 users, but it covers 1 channel and caps automation runs, and Meta charges for every WhatsApp message on top.

- **Value for money: C.** Growth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, plenty for 1,000 customers. Against its WhatsApp rivals, the fairer test here, that's mid-pack. Meta's per-message charges come on top, and the US rates sit in Wati's rate card, not on the listing.
- **Free plan and trial: C.** No free plan, only a 7-day free trial. That's short for something you have to hook up to the WhatsApp Business API before it does anything.
- **Features: B.** The whole WhatsApp marketing job: broadcasts, no-code chatbots, click-to-WhatsApp ads, Shopify catalog and cart messages, AI copilot credits and a team inbox that takes Instagram, Messenger and TikTok too. The Shopify tools need a $4.99 a month add-on.
- **Ease of use: C.** No App Store rating on record. There's a WhatsApp Business API number to set up, templates to write, chatbots to build and an automation trigger allowance to keep an eye on.
- **Platforms and integrations: B.** Web, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. No desktop app, which an A needs.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Wati's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among SMS and chat marketing tools

- Wati's GPA of 2.4 is higher than 9 of the 14 other SMS and chat marketing tools we grade, and level with 3.
- It stands best on features (B, above 9 of 14) and worst on ease of use (C, above 0).
- Its paid plans start at $59 a month, against a middle price of $26.59 for the category: 12 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/chat-marketing

## Keep it, or make your own?

**Keep it.** To replace Wati you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one. It costs $708 a year.

- You could not: The WhatsApp Business API, which Meta opens only through approved partners.
- You could not: One mailbox that several people work at once.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: A chatbot builder hooked into the messaging apps.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, Shopify, HubSpot and Salesforce among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: Hooks into the device itself: widgets.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier, Make

**Tags:** WhatsApp messaging, Chatbots, Shared inbox, Marketing automation, AI features, Public API

## Alternatives

- [AiSensy](https://toolgpa.com/tools/aisensy): WhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads. [Compare](https://toolgpa.com/compare/aisensy-vs-wati)
- [Interakt](https://toolgpa.com/tools/interakt): WhatsApp and Instagram marketing, inbox and chatbots for Indian brands. [Compare](https://toolgpa.com/compare/interakt-vs-wati)
- [Gallabox](https://toolgpa.com/tools/gallabox): WhatsApp, Instagram and web chat with AI agents for lead follow-up. [Compare](https://toolgpa.com/compare/gallabox-vs-wati)
- [SleekFlow](https://toolgpa.com/tools/sleekflow): Shared inbox and AI agents for WhatsApp, social chats, SMS and email. [Compare](https://toolgpa.com/compare/sleekflow-vs-wati)
- [respond.io](https://toolgpa.com/tools/respond-io): Team inbox for WhatsApp, social chats, email and calls with AI agents. [Compare](https://toolgpa.com/compare/respond-io-vs-wati)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.wati.io/pricing/
- https://live-mt-server.wati.io/wati/api/v1/pricing/getPlansByGeo?countryCode=US
- https://support.wati.io/en/articles/11561662-message-based-pricing-all-you-need-to-know
- https://www.wati.io/about-us/
- https://www.wati.io/integrations-library/
- https://www.wati.io/

Page: https://toolgpa.com/tools/wati
Listed by ToolGPA (toolgpa.com).