# Webflow

> Visual website builder with a CMS, hosting and code-level control

Webflow is a visual website builder in which pages are designed on a canvas that maps to real HTML and CSS, then published to Webflow's hosting. Each site is bought on its own site plan, from a free Starter site to Basic and Premium, with the CMS, site search and higher bandwidth on Premium. Workspace plans, billed separately, add staging sites, custom code and team permissions, and ecommerce is a further set of site plans.

- **Category:** Website & Landing Page Builders
- **Made by:** Webflow, Inc. (since 2013)
- **Website:** https://webflow.com
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Webflow has a free plan. Paid plans start at $15 per site / month, billed yearly ($25 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Starter site: a webflow.io address, 2 static pages, 50 CMS items, 1 GB of bandwidth and 50 form submissions. A custom domain needs a paid site plan.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $0 | A webflow.io subdomain, 2 static pages, a limited CMS of 50 items, 1 GB of bandwidth and 50 form submissions. |
| Basic | $15 per site / month, billed yearly ($25 billed monthly) | For sites without a CMS: custom domain, 300 static pages, 10 GB of bandwidth, unlimited form submissions and password protection. |
| Premium | $25 per site / month, billed yearly ($39 billed monthly) | Adds the CMS (20,000 items, 40 collections), site search and code components with 50 GB of bandwidth. Each extra 50 GB adds $20 a month yearly. |
| Ecommerce Standard | $29 per site / month, billed yearly ($42 billed monthly) | An online store with 500 items, custom cart and checkout, and a 2% transaction fee. Plus ($74) and Advanced ($212) remove the fee. |
| Team | $2,500 per month, annual contract | Sold through sales: a site and Workspace bundle with Localize, publishing workflows, 5 full seats, governance and priority support. |
| Enterprise | Custom | Custom scale, roles and permissions, secure integrations, a dedicated account manager and stronger uptime and response guarantees. |

Read from https://webflow.com/pricing on Oct 17, 2026. Prices change, so confirm with Webflow before buying.

## Ways to pay less

- **Save up to 40% with yearly billing** (Annual discount): Basic costs $15 a month billed yearly against $25 billed monthly, and Premium $25 against $39. Webflow's page states savings of up to 40%. Source: https://webflow.com/pricing

## Key features

- **Visual designer:** Pages are laid out on a canvas that writes standards-based code, with code components available on Premium for developer-built or AI-generated parts.
- **Webflow CMS:** Collections hold blog posts, listings and other structured content with templates for each item. Premium allows 20,000 items in 40 collections; Basic has no CMS.
- **Hosting on a global CDN:** Sites publish to Webflow hosting behind Cloudflare's CDN with free SSL. Bandwidth runs from 1 GB on Starter to 50 GB on Premium, with paid steps above that.
- **Workspaces and collaboration:** Workspaces hold staging sites and teammates, with real-time co-editing, comment-only links and free agency or freelancer guests. Paid Workspaces add more staging sites and roles.
- **AI, MCP server and Webflow Cloud:** Webflow AI and an MCP server for outside AI tools come with every site plan, and Webflow Cloud hosts web apps next to a site, billed by requests and CPU time above the included amounts.
- **APIs and add-ons:** REST APIs manage CMS content from outside Webflow. Paid add-ons cover A/B testing and personalization (Optimize, from $299 a month), analytics and localization.

## Good for

- Designers and agencies building custom marketing sites without hand-coding
- Content-heavy sites that need a structured CMS and an API
- Teams that want staging, roles and publishing permissions

## Worth knowing

- Workspace plans are billed on top of site plans: Core is $19 and Growth $49 a month billed yearly ($28 and $60 monthly) for more staging, custom code and code export.
- Basic has no CMS, so a blog or any collection-driven pages need Premium or higher.
- Selling online needs a separate ecommerce site plan, and Standard takes a 2% fee on top of Stripe or PayPal fees.
- Support is by email with a stated 48-hour reply target; cancelling still leaves the rest of the paid term to pay.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 17, 2026. Webflow is for people who think in layouts: you design on a canvas that writes real HTML and CSS, with a proper CMS behind it. A simple business site is $15 a month on yearly billing. But a blog needs Premium at $25, selling needs a separate store plan, and it asks more of you than a template builder.

- **Value for money: C.** Basic is $15 a month for one site on yearly billing ($25 monthly), right at this category's middle. That's a site with no CMS. A blog or anything built from collections needs Premium at $25, and selling needs an ecommerce plan from $29.
- **Free plan and trial: C.** The free Starter site is real but tiny: a webflow.io address, 2 static pages, 50 form submissions and 1 GB of bandwidth. Good for learning the tool, not for running a business.
- **Features: B.** A visual designer that writes standards-based code, a CMS with 20,000 items on Premium, hosting on Cloudflare's CDN, staging, real-time co-editing, AI and an MCP server. It covers the whole job; selling is a separate plan, not a gap.
- **Ease of use: C.** No app store rating on record, and this is a designer's tool: you lay pages out on a canvas of boxes and styles rather than dropping words into a template. Expect a learning curve before you're quick.
- **Platforms and integrations: B.** Web only, but it connects to Figma, HubSpot, Salesforce, Google Analytics 4, Mailchimp and Stripe, and REST APIs manage CMS content from outside. No desktop or phone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Webflow's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and landing page builders

- Webflow's GPA of 2.4 is higher than 16 of the 30 other website and landing page builders we grade, and level with 8.
- It stands best on features (B, above 18 of 30) and worst on ease of use (C, above 0).
- Its paid plans start at $15 a month, against a middle price of $14 for the category: 15 of the 29 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/website-builders

## Keep it, or make your own?

**Keep it.** To replace Webflow you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. It costs $180 a year.

- You could make: Forms: an app builder makes this well.
- You could not: A builder that other people can use without writing code.
- You could not: Several people working in it at the same moment.
- You could not: It plugs into other products, Figma, HubSpot and Salesforce among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: What a company asks for before it lets staff use something: roles and permissions.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Figma, HubSpot, Salesforce, Google Analytics 4, Mailchimp, Google Shopping, Stripe, PayPal

**Tags:** No-code, AI features, Real-time collaboration, Forms, Public API

## Alternatives

- [Framer](https://toolgpa.com/tools/framer): AI website builder with a visual canvas, CMS and hosting. [Compare](https://toolgpa.com/compare/framer-vs-webflow)
- [Wix](https://toolgpa.com/tools/wix): Drag-and-drop website builder with an AI agent and business apps. [Compare](https://toolgpa.com/compare/webflow-vs-wix)
- [Squarespace](https://toolgpa.com/tools/squarespace): Template-based website builder with an online store and invoicing. [Compare](https://toolgpa.com/compare/squarespace-vs-webflow)
- [Duda](https://toolgpa.com/tools/duda): Website builder for agencies that build sites for clients. [Compare](https://toolgpa.com/compare/duda-vs-webflow)
- [WordPress.com](https://toolgpa.com/tools/wordpress-com): Hosted WordPress with themes, plugins and a free plan. [Compare](https://toolgpa.com/compare/webflow-vs-wordpress-com)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://webflow.com/pricing
- https://webflow.com/company/about
- https://webflow.com/

Page: https://toolgpa.com/tools/webflow
Listed by ToolGPA (toolgpa.com).