# Whatagraph > Marketing reports and dashboards built by AI agents, for agencies Whatagraph is a marketing reporting dashboard that gathers ad, SEO, social, analytics and ecommerce data into one layer, then builds white-labeled reports and dashboards from it. AI agents draft reports and commentary, watch accounts and post alerts. It is aimed at agencies reporting to clients and at in-house marketing teams, and is sold only on yearly plans through a demo. - **Category:** Marketing Reports & Call Tracking - **Made by:** Whatagraph B.V. - **Website:** https://whatagraph.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Whatagraph is a paid product, starting at $1,118 per month, billed annually. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Max | $1,118 per month for 50 source credits, billed annually | Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Euro list price €999. Bought after a demo. | | Prime | Custom | Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support. | Read from https://whatagraph.com/pricing on Oct 18, 2026. Prices change, so confirm with Whatagraph before buying. ## Key features - **68 native integrations:** Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery. - **Data blends and source groups:** Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers. - **AI report agents:** Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report. - **Monitoring and alerts:** KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule. - **White-labeled reports:** Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on. - **MCP connections:** Reach Whatagraph data and agents from Claude and ChatGPT through MCP. ## Good for - Agencies producing monthly reports for dozens of clients - Marketing teams that want cross-channel data blended in one place - Teams that want AI agents to draft and update recurring reports ## Worth knowing - Max starts at $1,118 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo. - Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier. - The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on. - Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Oct 18, 2026. Whatagraph blends ad, SEO, social and analytics data into white-labeled reports and dashboards, and its AI agents can draft reports, write the commentary and edit metrics across every client at once. It's sold yearly after a demo, from $1,118 a month. That's a price for big agencies, not a five-client shop. - **Value for money: F.** Graded on a small agency reporting on 5 clients, which still means Max at $1,118 a month billed annually. That dollar figure came from a rendered page whose plan summary gives the €999 euro list price. It's many times what the other agency tools here charge for 5 clients, for the same kind of job. - **Free plan and trial: F.** Nothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year. - **Features: B.** 68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only. - **Ease of use: C.** No rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start. - **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Whatagraph's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Whatagraph's GPA of 1.6 is higher than 0 of the 13 other marketing reporting and call tracking tools we grade. - It stands best on features (B, above 5 of 13) and worst on value for money (F, above 0). - Its paid plans start at $1,118 a month, against a middle price of $63.50 for the category: 13 of the 13 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** To replace Whatagraph you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 13 of the 13 other marketing reporting and call tracking tools grade higher. It costs $13,416 a year. - You could make: Reports: an app builder makes this well. - You could not: An AI agent, with the models and the safeguards behind it. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, Google Ads, Facebook Ads and LinkedIn Ads among them, and has an API. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Ads, Facebook Ads, LinkedIn Ads, Google Search Console, Semrush, Klaviyo, Google Sheets, BigQuery **Tags:** Reports, Dashboards, AI agents, AI features, Public API ## Alternatives - [AgencyAnalytics](https://toolgpa.com/tools/agencyanalytics): White-labeled client reporting dashboards for marketing agencies. [Compare](https://toolgpa.com/compare/agencyanalytics-vs-whatagraph) - [DashThis](https://toolgpa.com/tools/dashthis): White-labeled marketing report dashboards priced by dashboard. [Compare](https://toolgpa.com/compare/dashthis-vs-whatagraph) - [Swydo](https://toolgpa.com/tools/swydo): Agency client reports and KPI monitoring, priced per data source. [Compare](https://toolgpa.com/compare/swydo-vs-whatagraph) - [ReportGarden](https://toolgpa.com/tools/reportgarden): Automated marketing reports and dashboards for agencies, by client. [Compare](https://toolgpa.com/compare/reportgarden-vs-whatagraph) - [Databox](https://toolgpa.com/tools/databox): Reporting dashboards with an AI analyst over 130+ connected sources. [Compare](https://toolgpa.com/compare/databox-vs-whatagraph) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://whatagraph.com/pricing - https://whatagraph.com/ - https://whatagraph.com/integrations Page: https://toolgpa.com/tools/whatagraph Listed by ToolGPA (toolgpa.com).