# WhatConverts > Call, form and chat tracking with lead attribution for agencies WhatConverts is call tracking and lead attribution software. It records which source, campaign and keyword produced each call, form fill, chat or sale, then lets you qualify and value those leads and report on them. It is aimed mainly at agencies reporting leads to clients, with unlimited-account plans for them, and also sells single-account plans to businesses. - **Category:** Marketing Reports & Call Tracking - **Made by:** WhatConverts - **Website:** https://www.whatconverts.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing WhatConverts is a paid product with a free trial, starting at $30 per month for 1 account, with $30 of usage credit. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial. | Plan | Price | What you get | | --- | --- | --- | | Call Tracking | $30 per month for 1 account, with $30 of usage credit | Call and text tracking with numbers, dynamic number insertion, recording and API access. The credit covers about 148 calls; usage past it is billed. | | Plus | $60 per month for 1 account, with $30 of usage credit | Adds form, chat and transaction tracking (300 included), campaign and keyword reports, and Google Ads, Bing and Analytics integrations. | | Pro | $100 per month for 1 account, with $30 of usage credit | Adds call flows with IVR and geo-routing, a custom report builder, scheduled reports, and what WhatConverts calls HIPAA-compliant tracking. | | Elite | $160 per month for 1 account, with $30 of usage credit | Adds the customer journey, multi-click attribution, pages visited and lead intelligence rules that qualify leads automatically. | | Plus (unlimited accounts) | $500 per month for unlimited accounts, with $250 of usage credit | For agencies: Plus features across any number of client accounts, about 1,908 calls and 2,500 forms or chats covered, and cheaper extra numbers. | | Pro (unlimited accounts) | $800 per month for unlimited accounts, with $300 of usage credit | Pro features for every client account. Elite for unlimited accounts is $1,250 a month with $400 of credit. | Read from https://www.whatconverts.com/pricing/ on Oct 18, 2026. Prices change, so confirm with WhatConverts before buying. ## Key features - **Call tracking:** Local and toll-free tracking numbers, dynamic number insertion and number pools tie each call and text to its marketing source, with recordings. - **Form, chat and e-commerce tracking:** From the Plus plan, web forms, chats and transactions are captured with the same source, campaign and keyword data as calls. - **Lead management:** All leads sit in one dashboard where you search, qualify, add sales values and export them to a CRM. - **Marketing and custom reports:** Reports show leads by source, keyword, landing page and day; Pro adds a report builder and reports sent daily, weekly or monthly. - **Customer journey:** Elite records every attribution touch point and the pages each visitor saw before becoming a lead. - **Tracking numbers in 40 countries:** Numbers are offered in the US, the UK, Canada, Australia and about 36 more countries and territories across Europe, Latin America and Asia. ## Good for - PPC and SEO agencies proving to clients which campaigns produce leads - Businesses that get leads by phone, form and chat and want them in one list - Franchises tracking marketing for many locations ## Worth knowing - Usage past the included credit is billed: extra local numbers are $2.50 each, local minutes 4.5¢, toll-free numbers $3.50, toll-free minutes 6.5¢ and texts 3¢. - Call transcription costs 2¢ a minute, and forms, chats and transactions past the included amount are 10¢ each. - Single-account plans cover one business; tracking several clients needs the unlimited-account plans from $500 a month. - White-labeling the dashboard and emails is $50 a month extra on every plan. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 18, 2026. WhatConverts tracks calls, texts, forms, chats and sales back to the campaign and keyword behind them, then lets you qualify and value each lead. The $30 single-account plan comes with $30 of usage credit. Google Ads and Analytics links need Plus at $60, and agencies with several clients are pushed to plans from $500. - **Value for money: C.** Graded on a small business with 5 numbers and about 500 minutes a month. Call Tracking is $30 a month with $30 of usage credit, and 5 local numbers at $2.50 plus 500 minutes at 4.5¢ come to $35 of usage, so about $35 in all. But the Google Ads and Analytics links need Plus at $60, about $65. - **Free plan and trial: C.** No free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. - **Features: B.** Call, text, form, chat and transaction tracking by source, campaign and keyword, a lead list where you qualify and value leads, scheduled reports on Pro and the full customer journey on Elite. It covers the whole job, with numbers in about 40 countries. - **Ease of use: C.** No rating on record. Numbers, dynamic number insertion and form tracking all need setting up, and the usage credit takes some working out. - **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to Google Ads, Google Analytics, Bing Ads, Facebook Ads, HubSpot CRM, Looker Studio, AgencyAnalytics and Jobber, and has an API on every plan. These are ToolGPA's own grades. Graded from this listing, whose facts were read from WhatConverts' own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - WhatConverts's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5. - It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0). - Its paid plans start at $30 a month, against a middle price of $63.50 for the category: 2 of the 13 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** To replace WhatConverts you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one. It costs $360 a year. - You could make: Reports: an app builder makes this well. - You could not: Phone numbers that change for each visitor so every call is traced to its source. - You could not: Speech turned into text you can trust. - You could not: It plugs into other products, Google Ads, Google Analytics and Bing Ads among them, and has an API. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Ads, Google Analytics, Bing Ads, Facebook Ads, HubSpot CRM, Google Looker Studio, AgencyAnalytics, Jobber **Tags:** Call tracking, Reports, Transcription, Public API ## Alternatives - [CallRail](https://toolgpa.com/tools/callrail): Call tracking and attribution that ties phone leads to campaigns. [Compare](https://toolgpa.com/compare/callrail-vs-whatconverts) - [CTM](https://toolgpa.com/tools/calltrackingmetrics): Call tracking, attribution and a softphone, with agency sub-accounts. [Compare](https://toolgpa.com/compare/calltrackingmetrics-vs-whatconverts) - [Nimbata](https://toolgpa.com/tools/nimbata): Call tracking billed per answered call, for agencies and teams. [Compare](https://toolgpa.com/compare/nimbata-vs-whatconverts) - [Ruler Analytics](https://toolgpa.com/tools/ruler-analytics): Multi-touch attribution tying calls, forms and CRM revenue to ads. [Compare](https://toolgpa.com/compare/ruler-analytics-vs-whatconverts) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.whatconverts.com/pricing/ - https://www.whatconverts.com/ - https://www.whatconverts.com/integrations/ Page: https://toolgpa.com/tools/whatconverts Listed by ToolGPA (toolgpa.com).