# Wicked Reports review (2026): is it worth $499 a month? > Ad attribution and customer lifetime value for e-commerce Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Wicked Reports is a marketing attribution tool for e-commerce and subscription brands. It pulls orders, ad spend and customer data from carts, ad platforms and CRMs, and reports return on ad spend and lifetime value by channel, campaign and ad. Prices rise with the brand's annual revenue. - **Category:** Marketing Reports & Call Tracking - **Made by:** Wicked Reports LLC - **Website:** https://www.wickedreports.com - **Runs on:** Web - **Who should skip it:** Pricey if you're small: $499 a month is the first step, and it rises as revenue does. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Wicked Reports is a paid product, starting at $499 per month (revenue under $2.5M a year). - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Measure | $499 per month for annual revenue up to $2.5M | FunnelVision views, cohort and LTV reports, lifetime lookback and the major ad, cart and CRM integrations. Higher revenue bands cost more. | | Scale | $699 per month for annual revenue up to $2.5M | Adds CRM and cart API integrations with an outbound API, currency conversion and international time-zone loading. | | Maximize | $999 per month for annual revenue up to $2.5M | Adds 5 Forces AI, Advanced Signal (Meta CAPI), custom conversions and the Amazon revenue integration. | | Enterprise | $4,999 starting price; billing period not stated | For $50M+ brands. Adds priority support, enterprise terms and security reviews, dedicated servers and a custom SLA. Sold through sales. | Read from https://www.wickedreports.com/pricing on Nov 12, 2026. Prices change, so confirm with Wicked Reports before buying. ## Key features - **Attribution reports:** Reports revenue and return on ad spend by channel, campaign and ad, with a lookback that the vendor says can run over a customer's lifetime. - **Cohort and LTV views:** Cohort and customer lifetime value reports sit in every plan, with FunnelVision as the pre-built view. - **Integrations:** Reads orders from Shopify, BigCommerce and Stripe, ad spend from Meta, Google, TikTok, Pinterest and Snapchat, and contacts from CRMs such as Klaviyo. - **Sending conversions back:** Advanced Signal sends conversion data to Meta's Conversions API, and the vendor describes training Google's bidding on post-click value. - **5 Forces AI:** A nightly analysis that labels campaigns to scale, hold or cut, described by the vendor as a Scale, Chill, Kill method. - **MCP and API:** The vendor lists an MCP and an outbound API, the latter from the Scale plan. ## Good for - E-commerce and subscription brands tracking customer lifetime value - Media buyers comparing ad platform numbers with first-party numbers - Brands that sell on Shopify, BigCommerce or Stripe ## Worth knowing - Price follows annual revenue: these are the lowest band, and eight bands run to $50M. At $10M to $15M, Scale is $1,699 and Maximize $1,999 a month. - 5 Forces AI and Advanced Signal are $199 a month each as add-ons on Measure and Scale, and included in Maximize and Enterprise. - API integrations for carts and CRMs, currency conversion and international time zones need Scale or higher. - The page shows no free plan or trial, and Enterprise starts at $4,999 through sales. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 12, 2026. Wicked Reports ties ad spend to revenue and lifetime value for brands that sell on Shopify, BigCommerce or Stripe. It starts at $499 a month for the lowest revenue band, the price rises as your revenue does, and the AI and Meta signal features cost $199 a month each extra below the top plans. - **Value for money: D.** $499 a month at the lowest revenue band, against a category middle of $65 and a dearest tenth that starts at $360. Higher revenue bands cost more, and Enterprise starts at $4,999. - **Free plan and trial: F.** No free plan and no trial on the pricing page. - **Features: B.** Attribution by channel, campaign and ad, cohort and lifetime value reports, a nightly AI analysis and conversion sync to Meta. But the AI and Meta features are $199 each as add-ons on Measure and Scale. - **Ease of use: C.** No store rating on record. Linking ad accounts, carts and CRMs is setup work, and the cart and CRM API integrations need Scale or higher. - **Platforms and integrations: B.** Web only. It reads orders from Shopify, BigCommerce and Stripe and ad spend from Meta, Google, TikTok, Pinterest and Snapchat, with an MCP and an outbound API from Scale. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Wicked Reports's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Wicked Reports's GPA of 1.8 is higher than 7 of the 40 other marketing reporting and call tracking tools we grade, and level with 8. - It stands best on features (B, above 28 of 40) and worst on free plan and trial (F, above 0). - Its paid plans start at $499 a month, against a middle price of $63.50 for the category: 29 of the 31 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** The plain part of Wicked Reports you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 25 of the 40 other marketing reporting and call tracking tools grade higher. It costs $5,988 a year. - You could make: Reports: an app builder makes this well. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, Shopify, BigCommerce and Stripe among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, BigCommerce, Stripe, Meta, Google Ads, TikTok, Pinterest, Klaviyo **Tags:** Reports, Dashboards, AI features, Public API ## Alternatives - [Northbeam](https://toolgpa.com/tools/northbeam): Multi-touch ad attribution for e-commerce brands. [Compare](https://toolgpa.com/compare/northbeam-vs-wicked-reports) - [Hyros](https://toolgpa.com/tools/hyros): Ad tracking and attribution priced by tracked revenue. [Compare](https://toolgpa.com/compare/hyros-vs-wicked-reports) - [Cometly](https://toolgpa.com/tools/cometly): Ad attribution that ties spend to pipeline and revenue. [Compare](https://toolgpa.com/compare/cometly-vs-wicked-reports) - [Rockerbox](https://toolgpa.com/tools/rockerbox): Marketing data collection and attribution for digital brands. [Compare](https://toolgpa.com/compare/rockerbox-vs-wicked-reports) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.wickedreports.com/pricing - https://www.wickedreports.com/integrations - https://www.wickedreports.com/ Page: https://toolgpa.com/tools/wicked-reports Listed by ToolGPA (toolgpa.com).