# Windsor.ai review (2026): is the free plan enough? > Marketing data connectors for BI tools, sheets and AI Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Windsor.ai connects advertising, analytics and CRM sources and sends the data to Looker Studio, Power BI, Google Sheets, BigQuery and similar destinations. Pricing follows the number of data sources and connected accounts, and every plan includes access to its MCP server for AI analysis. - **Category:** Marketing Reports & Call Tracking - **Made by:** Windsor.ai (since 2017) - **Website:** https://windsor.ai - **Runs on:** Web - **Who should skip it:** Tight if you stay free: after 30 days it is 1 source, 1 account and 30 days of history. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Windsor.ai has a free plan, and paid plans start at $19 per month, billed annually ($23 billed monthly). - **Pricing model:** Free plan - **Free plan:** Forever Free plan after the 30-day trial: 1 user, 1 data source and 1 account. - **Free trial:** 30-day free trial of the Free plan's full feature set. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | 30-day trial with 10 sources and 15 accounts, then 1 user, 1 data source and 1 account; 30 days of history. | | Basic | $19 per month, billed annually ($23 billed monthly) | Unlimited users, 3 data sources, 75 accounts, unlimited BI syncs and 5 destination tasks with daily sync. | | Standard | $99 per month, billed annually ($118 billed monthly) | 7 data sources, 75 accounts, unlimited destination tasks and hourly or daily sync. | | Plus | $249 per month, billed annually ($299 billed monthly) | Everything in Standard with 10 data sources and 200 accounts. | | Professional | $499 per month, billed annually ($598 billed monthly) | 14 data sources, 500 accounts, auto-add of accounts for agencies and sync as often as every 15 minutes. | | Enterprise | Custom | Up to 200 data sources and 50,000 accounts, SSO, white-labeling, invoice payment and custom connector development. | Read from https://windsor.ai/pricing/ on Nov 12, 2026. Prices change, so confirm with Windsor.ai before buying. ## Ways to pay less - **Lower monthly price on yearly billing** (Annual discount): The pricing page shows each paid plan cheaper on the Annually toggle, for example $19 against $23 for Basic and $99 against $118 for Standard. Source: https://windsor.ai/pricing/ ## Key features - **350+ data sources:** Plans let you pick any of the listed data sources; the plan caps how many you use and how many accounts are connected across them. - **BI and warehouse destinations:** Syncs to Looker Studio and Power BI without a limit, to Google Sheets and databases through destination tasks, with Tableau via Sheets or a database. - **MCP for AI analysis:** Every plan includes access to the Windsor MCP so AI assistants such as Claude can query the connected data. - **Scheduled syncs:** Destination tasks refresh daily on lower plans, hourly from Standard, and every 15 minutes on Professional and above. - **External authentication:** Clients can connect their own accounts through a shared authorization link, which suits agency work. ## Good for - Small teams that need a low-priced connector to Looker Studio - Agencies connecting many client accounts to one workspace - Anyone trying a connector tool without paying first ## Worth knowing - The Free plan drops to 1 source, 1 account and 30 days of history after the 30-day trial. - Basic is capped at 3 data sources and 5 destination tasks, with a daily sync only. - Tableau is reached through Google Sheets or a database rather than a direct connection. - Enterprise features such as SSO and white-labeling need a quote. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 12, 2026. Windsor.ai moves data from 350+ sources into Looker Studio, Power BI, Sheets and databases, with an AI hookup through its MCP. Paid plans start at $19 a month, but that tier stops at 3 data sources and 75 accounts, and the free plan shrinks to 1 source and 1 account once the 30-day trial ends. - **Value for money: B.** $19 a month on yearly billing, inside the category's cheaper quarter, which starts at $30. That Basic plan has 3 data sources and daily sync; Standard is $99. - **Free plan and trial: C.** A 30-day trial with 10 sources, then a Free plan of 1 user, 1 data source, 1 account and 30 days of history. You'll hit that cap quickly. - **Features: C.** 350+ sources, unlimited Looker Studio and Power BI syncs and MCP access. But Tableau goes through Sheets or a database, and daily sync is all Basic offers. - **Ease of use: C.** No store rating on record. Picking sources, authorising accounts and setting up destination tasks is setup work. - **Platforms and integrations: B.** Web only, with Looker Studio, Power BI, Google Sheets, databases and an MCP for AI assistants. No desktop or phone app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Windsor.ai's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Windsor.ai's GPA of 2.4 is higher than 27 of the 40 other marketing reporting and call tracking tools we grade, and level with 11. - It stands best on value for money (B, above 35 of 40) and worst on features (C, above 0). - Its paid plans start at $19 a month, against a middle price of $63.50 for the category: 4 of the 31 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** The plain part of Windsor.ai you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 2.4 is higher than 27 of the 40 other marketing reporting and call tracking tools we grade. It costs $228 a year. - You could make: Reports: an app builder makes this well. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, Looker Studio, Power BI and Google Sheets among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Looker Studio, Power BI, Google Sheets, BigQuery, Tableau, Claude, ChatGPT, Salesforce **Tags:** Reports, Dashboards, Public API, AI features ## Alternatives - [Supermetrics](https://toolgpa.com/tools/supermetrics): Marketing data connectors for sheets, BI tools and AI chats. [Compare](https://toolgpa.com/compare/supermetrics-vs-windsor-ai) - [Funnel](https://toolgpa.com/tools/funnel): Marketing data hub that feeds dashboards, warehouses and AI. [Compare](https://toolgpa.com/compare/funnel-vs-windsor-ai) - [Porter Metrics](https://toolgpa.com/tools/porter-metrics): Marketing data connectors priced per connected account. [Compare](https://toolgpa.com/compare/porter-metrics-vs-windsor-ai) - [Improvado](https://toolgpa.com/tools/improvado): Marketing data platform with an AI layer and governance. [Compare](https://toolgpa.com/compare/improvado-vs-windsor-ai) - [Adverity](https://toolgpa.com/tools/adverity): Marketing data integration and governance for brands and agencies. [Compare](https://toolgpa.com/compare/adverity-vs-windsor-ai) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://windsor.ai/pricing/ - https://windsor.ai/about/ Page: https://toolgpa.com/tools/windsor-ai Listed by ToolGPA (toolgpa.com).