# Wistia

> Video hosting, recording and webinars for marketing teams

Wistia is a video and webinar platform for businesses, used mostly by marketing teams. It hosts videos behind an ad-free, customizable player that embeds on a company's own site, and adds browser-based recording, editing, analytics and lead-capture forms. Webinar hosting and the Automation Suite, which sends viewing data to tools such as HubSpot and Marketo, are priced above the core Business plan.

- **Category:** Screen Recording & Video
- **Made by:** Wistia (since 2006)
- **Website:** https://wistia.com
- **Runs on:** Web
- **Facts last checked:** Oct 6, 2026

## Pricing

Wistia has a free plan. Paid plans start at $79 per month, billed annually ($99 billed monthly), with 3 users.

- **Pricing model:** Free plan
- **Free plan:** 1 user, up to 25 GB of storage and 200 GB of bandwidth, basic video analytics, the recording studio and transcript-based editing. The player carries Wistia branding.
- **Free trial:** Free trial of Business with no credit card; the webinar plans state a 14-day trial.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 1 user, up to 25 GB of storage, 200 GB of bandwidth, basic video analytics and Wistia branding on the player. |
| Business | $79 per month, billed annually ($99 billed monthly) | 3 users with more at $25 each, 250 GB of storage, no Wistia branding, collections and playlists, CTAs and forms, heatmaps and A/B testing. |
| Business + Signals | $329 per month, billed annually ($412 billed monthly) | Business plus the Automation Suite: HubSpot, Marketo and Pardot integrations, lead scoring, triggered campaigns and revenue attribution. |
| Webinars | $429 per month, billed annually ($537 billed monthly) | Everything in Business plus live webinars for up to 500 attendees, 1.5-hour streams, registration pages and the Automation Suite. |
| Webinars Plus | $829 per month, billed annually ($1,037 billed monthly) | 1,000 attendees, 3-hour streams, webinars embedded on your own site, simulcast to social platforms and Wistia branding removed. |
| Enterprise | Custom | Storage from 1 TB, custom users, team accounts, SSO, video playback protection and a dedicated customer success manager. |

Read from https://wistia.com/pricing on Oct 6, 2026. Prices change, so confirm with Wistia before buying.

## Ways to pay less

- **Save 20% with annual billing** (Annual discount): Wistia's pricing page labels annual billing as saving 20%: Business is $79 a month billed annually against $99 billed monthly, and Business + Signals is $329 against $412. Source: https://wistia.com/pricing
- **Discount for nonprofit organizations** (Nonprofit): Wistia's help center says it offers a discount to nonprofits that email its support team with documentation of their status. The size of the discount is not stated. Source: https://support.wistia.com/en/articles/12301943-billing-troubleshooting

## Key features

- **Hosting and embedding:** Videos are stored in one library and played through an ad-free, customizable player that embeds on any site. Paid plans add collections, channels and playlists.
- **Recording studio:** Record the screen, a webcam or both in the browser, or invite guests by link. Each participant is recorded locally on a separate track with a cloud backup.
- **Editing and AI clips:** A timeline editor plus transcript-based editing, AI background-noise removal and silence trimming. Remix turns a prompt into highlight reels, cut-downs and social clips.
- **Analytics and lead capture:** Paid plans add heatmaps, engagement graphs, A/B testing and CSV export, along with calls to action and in-video forms that collect leads.
- **Webinars:** Webinar plans cover live, simulive and pre-recorded events with registration pages, chat, Q&A and polls, and up to 9 presenters on screen.
- **Automation Suite:** Puts video and webinar engagement on contact records in HubSpot, Adobe Marketo Engage and Pardot for lead scoring, segmentation and triggered campaigns.

## Good for

- Marketing teams embedding branded, ad-free video on their own site
- Companies that want leads and viewing data from video in their marketing tools
- Teams running webinars and reusing the recordings as on-demand video

## Worth knowing

- The Free plan is limited to 1 user, 25 GB of storage and 200 GB of bandwidth, and keeps Wistia branding on the player.
- Marketing automation integrations and lead scoring need Business + Signals, a webinar plan or Enterprise.
- Business includes 3 users and each extra user costs $25; SSO and playback protection are Enterprise-only.
- Dubbing and AI audio descriptions are a paid add-on below Enterprise, and cancellations are not refunded.

## Works with

HubSpot, Adobe Marketo Engage, Salesforce Pardot, Google Analytics, Mailchimp, Klaviyo, Google Drive, LinkedIn

**Tags:** Screen recording, Video editing, AI features, Transcription, Noise cancellation, Public API

## Alternatives

- [Vimeo](https://toolgpa.com/tools/vimeo): Ad-free video hosting with a customizable player and review tools. [Compare](https://toolgpa.com/compare/vimeo-vs-wistia)
- [Vidyard](https://toolgpa.com/tools/vidyard): Video messaging, AI avatars and video hosting for sales teams. [Compare](https://toolgpa.com/compare/vidyard-vs-wistia)
- [Loom](https://toolgpa.com/tools/loom): Screen and camera recorder for shareable video messages. [Compare](https://toolgpa.com/compare/loom-vs-wistia)
- [Riverside](https://toolgpa.com/tools/riverside): Remote recording studio for podcasts and video interviews. [Compare](https://toolgpa.com/compare/riverside-vs-wistia)
- [Descript](https://toolgpa.com/tools/descript): Audio and video editor that works by editing the transcript. [Compare](https://toolgpa.com/compare/descript-vs-wistia)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 6, 2026:

- https://wistia.com
- https://wistia.com/pricing
- https://wistia.com/pricing/webinars
- https://wistia.com/product/video-recording
- https://wistia.com/integrations
- https://wistia.com/about
- https://support.wistia.com/en/articles/12301943-billing-troubleshooting

Page: https://toolgpa.com/tools/wistia
Listed by ToolGPA (toolgpa.com).