# WooCommerce

> Free, open-source store plugin for WordPress that you host yourself

WooCommerce is a free, open-source plugin that turns a WordPress site into an online store, on whatever web host you choose. The core handles products, carts, checkout and orders with no platform fee or revenue share, and extensions from Woo and other developers add subscriptions, shipping, marketing and more. You pay for hosting, any paid extensions and payment processing.

- **Category:** Online Store Builders
- **Made by:** WooCommerce, Inc. (since 2011)
- **Website:** https://woocommerce.com
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 18, 2026

## Pricing

WooCommerce has a free plan.

- **Pricing model:** Free plan
- **Free plan:** The WooCommerce plugin is free and open source, with unlimited products and orders and no revenue share. Hosting, paid extensions and payment processing cost extra.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| WooCommerce | $0 | The free, open-source WordPress plugin, which you host yourself on a provider you choose. No monthly subscription, platform fee or revenue share. |

Read from https://woocommerce.com/pricing/ on Oct 18, 2026. Prices change, so confirm with WooCommerce before buying.

## Key features

- **Open-source WordPress plugin:** Adds a store to a WordPress site. The code is open source, so the store can be changed freely, and products, orders and API use are not capped.
- **Any payment provider:** Use Woo's own WooPayments or any other gateway or buy-now-pay-later service, run several at once, and pay no extra fee to Woo for using a third-party processor.
- **Extensions and themes:** Hundreds of extensions and themes in Woo's marketplace add features such as subscriptions, wholesale pricing and marketing tools, many of them paid.
- **Shipping integrations:** Live carrier rates, label printing, tracking and returns come through integrations such as ShipStation, Shippo and Easyship, which are free to download.
- **Mobile app and in-person sales:** The free WooCommerce app for iOS and Android manages products and orders and takes payments in person with Tap to Pay or a Woo card reader.

## Good for

- WordPress sites that want to add a store
- Sellers who want to own their code and data and pick their own host
- Developers and agencies building custom stores for clients

## Worth knowing

- You need WordPress and web hosting from a provider you choose; Woo puts hosting for most stores at $25 to $350 a month.
- Many features come as paid extensions, which Woo says cost $29 to $299 a year each.
- Card fees depend on the processor; Woo gives about 2.5% to 2.9% + 30¢ per transaction for its own WooPayments.
- Because the store runs on your own hosting, updates, backups and security fall to you or your host.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 18, 2026. WooCommerce turns a WordPress site into a shop, and the software itself is free, with no cap on products and no cut of your sales. You do pay for hosting, which Woo puts at $25 to $350 a month for most stores, plus any paid extensions. Pick it if you want to own every bit of your store, not if you'd rather never look after a website.

- **Value for money: C.** The plugin is free, but a store needs hosting, which Woo puts at $25 to $350 a month, plus paid extensions at $29 to $299 a year each. So call it $25 a month and up, the ordinary middle here. Woo takes no fee on sales, whichever payment provider you use.
- **Free plan and trial: B.** The whole plugin is free and open source, with unlimited products and orders and no revenue share, so one person could run a shop on it for years. It isn't an A because a live store can't run without paid hosting.
- **Features: C.** Products, carts, checkout and orders are all in the free core, any payment provider works, and the app takes payments in person. But a lot sits in extensions, many of them paid, and shipping labels come through outside services such as ShipStation or Shippo.
- **Ease of use: D.** You host it yourself: WordPress, a web host, and updates, backups and security on you or your host. The phone app's 4.75 from about 7,800 App Store ratings is for running orders once the store is up, not for getting it up.
- **Platforms and integrations: B.** Web, plus a free iPhone and Android app, with Stripe, ShipStation, Shippo, Easyship, Klaviyo, Google, TikTok and Pinterest, and no cap on API use. No desktop app, so B is the ceiling.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from WooCommerce's own pages on 18 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews.

## Where it stands among online store builders

- WooCommerce's GPA of 2.2 is higher than 2 of the 9 other online store builders we grade, and level with 2.
- It stands best on free plan and trial (B, above 7 of 9) and worst on ease of use (D, above 0).

The category's chart of price against score: https://toolgpa.com/charts/online-stores

## Keep it, or make your own?

**Keep it.** To replace WooCommerce you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 5 of the 9 other online store builders grade higher. WooCommerce is open source, so there is a third way: take its code and run it yourself.

- You could not: Checkout, card payments and sales tax handled for you.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, Stripe, ShipStation and Shippo among them, and has an API.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.8 out of 5 from 7,797 ratings in the United States, read Oct 18, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id1389130815

## Works with

Stripe, ShipStation, Shippo, Easyship, Klaviyo, Google, TikTok, Pinterest

**Tags:** Online store, Open source, Self-hostable, Public API

## Alternatives

- [Shopify](https://toolgpa.com/tools/shopify): Hosted commerce platform for online, in-person and social selling. [Compare](https://toolgpa.com/compare/shopify-vs-woocommerce)
- [PrestaShop](https://toolgpa.com/tools/prestashop): Open-source ecommerce software, free to self-host or sold hosted. [Compare](https://toolgpa.com/compare/prestashop-vs-woocommerce)
- [BigCommerce](https://toolgpa.com/tools/bigcommerce): Hosted ecommerce platform with plans set by yearly sales. [Compare](https://toolgpa.com/compare/bigcommerce-vs-woocommerce)
- [Ecwid](https://toolgpa.com/tools/ecwid): Online store you can add to any website or run as its own site. [Compare](https://toolgpa.com/compare/ecwid-vs-woocommerce)
- [WordPress.com](https://toolgpa.com/tools/wordpress-com): Hosted WordPress with themes, plugins and a free plan. [Compare](https://toolgpa.com/compare/woocommerce-vs-wordpress-com)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://woocommerce.com/pricing/
- https://woocommerce.com/
- https://woocommerce.com/about/
- https://woocommerce.com/payments/
- https://woocommerce.com/woocommerce-shipping/
- https://woocommerce.com/marketing/
- https://woocommerce.com/mobile/

Page: https://toolgpa.com/tools/woocommerce
Listed by ToolGPA (toolgpa.com).