# Woodpecker

> Cold email priced by prospects contacted, with free team seats

Woodpecker is a cold email tool that sends condition-based campaigns of up to 16 steps from any number of connected mailboxes. It is priced by how many prospects you contact each month, and team members, email accounts, warm-up and email verification come at no extra charge. LinkedIn steps, the API and integrations, and an agency panel for client accounts are paid add-ons.

- **Category:** Cold Outreach
- **Made by:** Woodpecker AI sp. z o.o.
- **Website:** https://woodpecker.co
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Woodpecker is a paid product with a free trial, starting at $35 per month for 500 contacted prospects, billed monthly.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial with all features, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Cold Email | $35 per month for 500 contacted prospects, billed monthly | 8,000 emails a month, 2,000 stored prospects, 2 free warm-ups and 100 Lead Finder credits. Price rises with volume: $188 a month at 10,000 prospects. |

Read from https://woodpecker.co/pricing/ on Oct 17, 2026. Prices change, so confirm with Woodpecker before buying.

## Ways to pay less

- **Save 33% with annual billing** (Annual discount): Paid annually, the 500-prospect step costs $280 a year instead of $35 a month; the pricing page puts the saving at 33%. Source: https://woodpecker.co/pricing/

## Key features

- **Condition-based campaigns:** Campaigns of up to 16 steps branch on conditions, with A/B tests of up to 5 versions, spintax, snippets and sending in each prospect's time zone.
- **Deliverability tools:** Free warm-up, inbox rotation, adaptive sending, matching of Google and Microsoft senders to recipients, a deliverability monitor and an SPF and DKIM audit.
- **Free email verification:** Prospect addresses are checked for expired, fake and misspelled emails, catch-all addresses included, through Bouncer at no extra cost.
- **Centralized inbox:** Replies from every mailbox land in one inbox, sorted by AI-detected interest level, with out-of-office replies filtered out.
- **Lead Finder:** A built-in lead and company database paid for with credits. Each plan step includes some free credits, and more start at 500 credits for $10.
- **LinkedIn and call steps:** With the LinkedIn add-on, campaigns mix emails with cloud-run LinkedIn invites, messages and profile visits, plus manual call and SMS tasks.

## Good for

- Teams that want every member on the account without paying per seat
- Senders who want warm-up and verification included in the price
- Agencies running separate sub-accounts for each client

## Worth knowing

- A prospect counts once a month per campaign, but contacting the same person in two campaigns counts twice toward the limit.
- The API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on rather than part of the plan.
- LinkedIn steps cost $29 a month per connected LinkedIn account, and warm-ups beyond the plan's allowance cost $5 per email account a month.
- The Agency Panel costs $27 a month per active client, plus $5 per client for white labeling.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Oct 17, 2026. Woodpecker prices cold email by how many people you contact, and the whole team comes in free, along with warm-up and email checking. Campaigns branch on what a prospect does and run up to 16 steps. The catch is the add-ons: LinkedIn, the API and the CRM syncs all cost extra.

- **Value for money: B.** Members are free, so five people share one plan. At 10,000 prospects a month it's $188, or about $125 billed yearly with the 33% saving the page lists: roughly $25 a head, inside the cheaper quarter. A small team can start at $35 a month for 500.
- **Free plan and trial: C.** No free plan, but a 14-day trial with every feature and no card. That's long enough to warm a mailbox up and see some real replies.
- **Features: B.** Branching campaigns of up to 16 steps, A/B tests, warm-up, free verification, one inbox sorted by interest and a Lead Finder. With the add-on, cloud-run LinkedIn invites, messages and visits join the same campaign, so the whole job is covered.
- **Ease of use: C.** No App Store rating on record. You'll connect mailboxes, warm them up and build the conditions before sending, and LinkedIn means one more add-on to set up.
- **Platforms and integrations: B.** Web only, with HubSpot, Pipedrive, Clay, Calendly, Google Sheets, Zapier, Zoho and Aircall. The catch: the API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Woodpecker's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among cold outreach tools

- Woodpecker's GPA of 2.6 is higher than 13 of the 20 other cold outreach tools we grade, and level with 3.
- It stands best on value for money (B, above 11 of 20) and worst on ease of use (C, above 0).
- Its paid plans start at $35 a month, against a middle price of $38.80 for the category: 7 of the 17 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/cold-outreach

## Keep it, or make your own?

**Keep it.** To replace Woodpecker you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $420 a year.

- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: It plugs into other products, HubSpot, Pipedrive and Clay among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

HubSpot, Pipedrive, Clay, Calendly, Google Sheets, Zapier, Zoho, Aircall

**Tags:** Email campaigns, AI features, Public API

## Alternatives

- [Instantly](https://toolgpa.com/tools/instantly): Cold email from unlimited inboxes, priced by emails and contacts. [Compare](https://toolgpa.com/compare/instantly-vs-woodpecker)
- [Smartlead](https://toolgpa.com/tools/smartlead): High-volume cold email with unlimited mailboxes and client workspaces. [Compare](https://toolgpa.com/compare/smartlead-vs-woodpecker)
- [lemlist](https://toolgpa.com/tools/lemlist): Cold email and LinkedIn sequences with a built-in lead database. [Compare](https://toolgpa.com/compare/lemlist-vs-woodpecker)
- [Saleshandy](https://toolgpa.com/tools/saleshandy): Cold email sequences with a B2B lead database in every plan. [Compare](https://toolgpa.com/compare/saleshandy-vs-woodpecker)
- [Mailshake](https://toolgpa.com/tools/mailshake): Per-user cold email sequences with a dialer on the top plan. [Compare](https://toolgpa.com/compare/mailshake-vs-woodpecker)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://woodpecker.co/pricing/
- https://woodpecker.co

Page: https://toolgpa.com/tools/woodpecker
Listed by ToolGPA (toolgpa.com).