# WP Popups review (2026): is the free plan enough? > WordPress popup plugin with a free edition and paid licenses Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. WP Popups is a WordPress plugin for building popups with display filters, triggers and form integrations. A free edition is listed on WordPress.org; paid yearly licenses add premium rules, triggers, exit intent, analytics and email add-ons. Licenses are sold by number of sites. - **Category:** Popups & Website Widgets - **Made by:** Linsila LLC - **Website:** https://wppopups.com - **Runs on:** Web - **Who should skip it:** Skip it if your site is not on WordPress. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, WP Popups has a free plan, and paid plans start at $70 per year for 1 site. - **Pricing model:** Free plan - **Free plan:** Free edition on WordPress.org with popup templates and display filters; premium rules, triggers, positions and exit intent are paid. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Free edition from WordPress.org. Add-ons can be bought separately and used with it. | | Basic | $70 per year for 1 site | Unlimited popups, premium rules, triggers and positions, exit intent, A/B tests add-on, Mailchimp and Constant Contact add-ons. | | Plus | $199 per year for 5 sites | Everything in Basic plus add-ons for MailPoet, Newsletter, ActiveCampaign, AWeber, GetResponse and MailerLite. | | Pro | $399 per year for 10 sites | Everything in Plus plus Zapier, login, leaving notice, geolocation and scheduler add-ons, and premium support. | | Agency | $599 per year for unlimited sites | Everything in Pro, unlimited sites and a pass for all future add-ons. | Read from https://wppopups.com/pricing/ on Nov 13, 2026. Prices change, so confirm with WP Popups before buying. ## Ways to pay less - **Introductory 50% off the first year** (Other savings): The pricing page shows each license at half its regular price, for example Basic at $35 instead of $70, as special introductory pricing. The renewal price is not stated consistently on the page. Source: https://wppopups.com/pricing/ ## Key features - **Display filters:** Show popups on chosen pages, templates or posts, by user role, referrer, device type or logged-in status. - **Exit intent and triggers:** Premium triggers and exit-intent popups are in the paid licenses. - **Form plugin support:** Works with form plugins such as WPForms, Gravity Forms, Ninja Forms and Contact Form 7. - **Email add-ons:** Add-ons connect Mailchimp, Constant Contact, ActiveCampaign, AWeber, GetResponse and MailerLite, with higher plans covering more of them. - **A/B tests add-on:** Split testing of popups, included from the Basic plan. ## Good for - WordPress sites that want a free popup plugin with an upgrade path - Agencies licensing one plugin across many client sites ## Worth knowing - Runs only inside WordPress. - The page calls the listed prices introductory (50% off) and says renewals are the regular price minus 30%, but also shows 'then $599/yr'; renewal is unclear. - Most email integrations are add-ons tied to higher plans, though add-ons can also be bought separately. - There is no free trial; the vendor offers a 30-day money-back guarantee. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. WP Popups is a WordPress plugin with a free edition and paid licences from $70 a year for one site. Exit intent, extra triggers and most email add-ons sit behind the paid tiers. It runs only on WordPress, and the pricing page contradicts itself about renewals. - **Value for money: B.** $70 a year for one site, about $5.83 a month, which is inside the cheapest quarter of popup tools. Five-site, ten-site and unlimited tiers jump to $199, $399 and $599 a year. - **Free plan and trial: C.** The free edition has templates and display filters, but exit intent, premium triggers and positions are paid. There is no trial, only a 30-day money-back guarantee. - **Features: C.** Display filters, exit intent, form-plugin support and an A/B testing add-on. The listing shows gaps: most email integrations are add-ons tied to the higher plans. - **Ease of use: C.** No store rating on record. You install a plugin, build a popup and set rules. - **Platforms and integrations: C.** Only works inside WordPress. It lists WPForms, Gravity Forms, Contact Form 7, Mailchimp and Zapier. These are ToolGPA's own grades. Graded from this listing, whose facts were read from WP Popups's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among popup and widget tools - WP Popups's GPA of 2.2 is higher than 14 of the 54 other popup and widget tools we grade, and level with 19. - It stands best on value for money (B, above 33 of 54) and worst on features (C, above 0). - Its paid plans start at $5.83 a month when paid by the year, against a middle price of $14 for the category: 10 of the 48 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 10 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/popups ## Keep it, or make your own? **Keep it.** The plain part of WP Popups you could make: popups and forms. What surrounds it you could not. The 2 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 21 of the 54 other popup and widget tools grade higher. It costs $70 a year. - You could make: Popups and forms: an app builder makes these well. - You could not: Splitting visitors between versions and telling you which won. - You could not: It plugs into other products, WPForms, Gravity Forms and Ninja Forms among them. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with WPForms, Gravity Forms, Ninja Forms, Contact Form 7, Mailchimp, MailPoet, ActiveCampaign, Zapier **Tags:** Popups, Forms, A/B testing ## Alternatives - [Popup Maker](https://toolgpa.com/tools/popup-maker): WordPress popup plugin with a free edition and yearly Pro licenses. [Compare](https://toolgpa.com/compare/popup-maker-vs-wp-popups) - [Icegram](https://toolgpa.com/tools/icegram): WordPress plugins for popups, action bars and email capture. [Compare](https://toolgpa.com/compare/icegram-vs-wp-popups) - [MailOptin](https://toolgpa.com/tools/mailoptin): WordPress popup, opt-in form and email newsletter plugin. [Compare](https://toolgpa.com/compare/mailoptin-vs-wp-popups) - [Convert Pro](https://toolgpa.com/tools/convert-pro): WordPress popup and opt-in plugin with annual or lifetime licenses. [Compare](https://toolgpa.com/compare/convert-pro-vs-wp-popups) - [Thrive Leads](https://toolgpa.com/tools/thrive-leads): WordPress opt-in form builder with popups, ribbons and A/B tests. [Compare](https://toolgpa.com/compare/thrive-leads-vs-wp-popups) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://wppopups.com/pricing/ - https://wppopups.com - https://wordpress.org/plugins/wp-popups-lite/ Page: https://toolgpa.com/tools/wp-popups Listed by ToolGPA (toolgpa.com).