# Xofu review (2026): is the free plan enough? > Tracks whether AI recommends your brand on buyer shortlist prompts Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Xofu runs the prompts buyers use to shortlist vendors, such as 'best X for Y' and head-to-head comparisons, through ChatGPT, Google AI Overviews, AI Mode and Gemini on a schedule. It benchmarks your brand against competitors on each prompt, tracks share over time and shows which sources are cited when rivals appear and you do not. Its sister company, Citation Labs, sells hands-on services to act on the results, and Xofu itself has a free plan and an MCP server. - **Category:** AI Search Visibility (AEO & GEO) - **Made by:** Xofu - **Website:** https://xofu.com - **Runs on:** Web - **Who should skip it:** Skip it if you need daily numbers without paying $999 a month. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Xofu has a free plan, and paid plans start at $99 per month for 200 prompts per model, reported weekly. - **Pricing model:** Free plan - **Free plan:** 50 prompts per model, unlimited projects, weekly reports with view-only sharing, on ChatGPT, Google AI Overviews and AI Mode. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | 50 prompts per model, unlimited projects and weekly reports, for trying the platform. No concierge setup. | | Consultant | $99 per month for 200 prompts per model, reported weekly | For consultants with one or two clients: unlimited projects, weekly reports and view-only sharing. | | Agency (Weekly) | $499 per month for 500 prompts per model, reported weekly | Adds Gemini, view and edit access for annotating and sharing client reports, and concierge setup. | | Agency (Daily) | $999 per month for 200 prompts per model, reported daily | Daily reports for agencies running active citation campaigns, with Gemini, edit access and concierge setup. | Read from https://xofu.com/pricing on Oct 23, 2026. Prices change, so confirm with Xofu before buying. ## Key features - **Buyer-prompt tracking:** Generates and tracks bottom-of-funnel prompts, the vendor comparisons and 'best X for Y' questions buyers use, rather than questions about your brand. - **Competitive benchmarking:** Shows which competitors appear on each prompt and how share changes over time across the tracked assistants. - **Citation gap analysis:** Lists the sources cited when competitors show up and you do not, to help pick pages to improve and publishers to approach. - **Pay-once projects:** A flexibly priced project is paid once and lets you choose prompt count, platforms, daily, weekly or monthly runs and an end date. - **Shareable reports:** Reports can be shared with people who have no account; Agency plans add edit access for annotations and client-ready output. - **Xofu MCP:** Connects Xofu to ChatGPT, Claude or Cursor so you can work with projects from a chat. ## Good for - B2B companies that care about shortlist and comparison prompts - Consultants and agencies reporting AI visibility to clients - Trying AI visibility tracking on a free plan before paying ## Worth knowing - The pricing table lists Gemini only on the Agency plans, though the plan cards say every plan runs on Gemini. - Reports refresh weekly on all plans except Agency (Daily) at $999 a month. - The knowledge base still lists older tiers (Agency at $399, Enterprise at $1,999 a month) that differ from the pricing page. - Implementation work is sold separately through the sister company Citation Labs. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 23, 2026. Xofu tracks the prompts buyers use to shortlist vendors, such as 'X for Y' picks and head-to-heads, across ChatGPT and Google's AI Overviews and AI Mode, and shows the sources cited when rivals appear and you don't. There's a free plan with 50 prompts per model. But reports are weekly unless you pay $999 a month, Perplexity and Claude aren't tracked, and its own pages disagree on Gemini and on its price tiers. - **Value for money: C.** Consultant is $99 a month for 200 prompts per model, reported weekly, at the start of this category's dearer quarter. Daily reports need Agency (Daily) at $999 a month. - **Free plan and trial: B.** A free plan with 50 prompts per model, unlimited projects and weekly reports on ChatGPT, AI Overviews and AI Mode, enough for one person to keep tracking on. - **Features: C.** Buyer-prompt tracking, rival share over time, citation gap lists, flexible pay-once projects and shareable reports. The gaps: weekly reports on all but the $999 plan, no Perplexity, Claude or Copilot, and its table puts Gemini on Agency plans only. - **Ease of use: C.** No rating on record. It generates the buyer prompts for you, but concierge setup only comes with the Agency plans. - **Platforms and integrations: B.** Web only, with an MCP server that works with ChatGPT, Claude and Cursor, and reports anyone can view without an account. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Xofu's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI search visibility tools - Xofu's GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade, and level with 20. - It stands best on free plan and trial (B, above 152 of 157) and worst on ease of use (C, above 0). - Its paid plans start at $99 a month, against a middle price of $59 for the category: 99 of the 128 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 20 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ai-visibility ## Keep it, or make your own? **Keep it.** The plain part of Xofu you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade. It costs $1,188 a year. - You could make: Reports: an app builder makes this well. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: Sharing with other people, which means accounts and invitations. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with ChatGPT, Claude, Cursor **Tags:** AI search visibility, Reports ## Alternatives - [Otterly.AI](https://toolgpa.com/tools/otterly-ai): Daily brand and citation tracking across AI search engines. [Compare](https://toolgpa.com/compare/otterly-ai-vs-xofu) - [Peec AI](https://toolgpa.com/tools/peec-ai): AI search analytics that tracks brand prompts across AI models. [Compare](https://toolgpa.com/compare/peec-ai-vs-xofu) - [Profound](https://toolgpa.com/tools/profound): AI search visibility tracking with an AI marketing agent built in. [Compare](https://toolgpa.com/compare/profound-vs-xofu) - [RivalSee](https://toolgpa.com/tools/rivalsee): Persona-based AI visibility tracking for businesses and agencies. [Compare](https://toolgpa.com/compare/rivalsee-vs-xofu) - [Traqer](https://toolgpa.com/tools/traqer): Topic-based AI visibility tracking priced for agencies. [Compare](https://toolgpa.com/compare/traqer-vs-xofu) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://xofu.com/pricing - https://xofu.com/ - https://xofu.com/knowledge-base/subscription-billing/tiers-overview - https://xofu.com/knowledge-base/project-creation/flexible-pricing-plan Page: https://toolgpa.com/tools/xofu Listed by ToolGPA (toolgpa.com).