# Yext review (2026): is it worth it? > Enterprise listings, reviews and AI visibility for many locations Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Yext is a platform for large multi-location brands that keeps business details accurate across more than 200 publishers it connects to directly, without a data aggregator. Alongside listings it sells review, social, local page and site search products, and its Scout agent tracks how locations appear in Google and in AI answers. It is sold through sales, with no published prices. - **Category:** Local SEO Tools - **Made by:** Yext (since 2006) - **Website:** https://www.yext.com - **Runs on:** Web, iOS, Android - **Who should skip it:** Skip it if you're one small business, as there's no self-serve plan. - **Facts last checked:** Oct 23, 2026 ## Pricing Yext's current pricing could not be confirmed from its own site. ## Key features - **Listings distribution:** Pushes business data straight to 200+ publishers, including Google, Apple, Yelp and Bing, and structures it for AI assistants such as ChatGPT and Gemini. - **Listings Verifier:** Checks live publisher data against the Knowledge Graph and fixes errors, duplicates and publisher overwrites automatically. - **Scout AI visibility agent:** Tracks visibility in Google Search, Maps and AI Overviews plus ChatGPT, Gemini, Claude and Perplexity, with win rates against 20 local competitors. - **Rich profiles and analytics:** Manages 50+ listing fields, from categories to menus and FAQs, and reports impressions, clicks, calls and directions by publisher and location. - **Enterprise controls:** Role-based approvals, audit trails and bulk updates across 10,000+ locations in several languages and regions. - **MCP and APIs:** Brands can plug their own agents into Yext's Knowledge Graph and publisher network through MCP and the API, or build workflows on its developer platform. ## Good for - Brands and franchises with hundreds or thousands of locations - Regulated industries such as healthcare and financial services - Teams tracking location visibility in AI answers alongside Google ## Worth knowing - No prices are published: every product is sold after a demo with the sales team. - Built for enterprise brands; the site offers no self-serve plan for a single small business. - Reviews, social, local pages and site search are separate Yext products alongside Listings. - The mobile apps listed are for Scout, the AI visibility agent; the main platform runs in a browser. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 23, 2026. Yext pushes business details straight to more than 200 publishers, including Google, Apple, Yelp and Bing, and its Scout agent tracks how each location shows up in Google and in AI answers. It's built for brands with hundreds of locations, though: there's no self-serve plan, no published price and nothing to try, and reviews, social and local pages are separate products. - **Value for money: C.** No price is published. Every Yext product is quoted only on a sales call after a demo, so there's nothing to set against the $29.99 a month this category's middle charges. - **Free plan and trial: F.** Nothing free. There's no free plan and no trial on record, only a demo with the sales team. - **Features: B.** Direct listings to 200+ publishers without an aggregator, automatic fixes for errors and duplicates, 50+ profile fields, analytics by publisher, and Scout tracking Google, Maps and AI answers against 20 competitors. Reviews, social and local pages are separate Yext products. - **Ease of use: C.** No rating on record. It's an enterprise platform set up with sales, with approval roles, audit trails and bulk updates to configure across locations. - **Platforms and integrations: B.** Web, plus iPhone and Android apps for Scout, with no desktop app. It connects to Google Business Profile, Apple Business, Bing, Facebook, Yelp, Tripadvisor, Uber Eats and OpenAI, with an API and MCP. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Yext's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among local SEO tools - Yext's GPA of 2.0 is higher than 15 of the 61 other local SEO tools we grade, and level with 12. - It stands best on features (B, above 48 of 61) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/local-seo ## Keep it, or make your own? **Keep it.** To replace Yext you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 34 of the 61 other local SEO tools grade higher. - You could not: Listings sent to dozens of directories and map apps, which takes an agreement with each. - You could not: An AI agent, with the models and the safeguards behind it. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: A real app for iOS and Android. Something home-made would be a web page. - You could not: It plugs into other products, Google Business Profile, Apple Business and Bing among them, and has an API. - You could not: What a company asks for before it lets staff use something: roles and permissions. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Business Profile, Apple Business, Bing, Facebook, Yelp, Tripadvisor, Uber Eats, OpenAI **Tags:** Local listings, AI search visibility, AI agents, Public API ## Alternatives - [Uberall](https://toolgpa.com/tools/uberall): Listings, reviews and local social for multi-location brands. [Compare](https://toolgpa.com/compare/uberall-vs-yext) - [SOCi](https://toolgpa.com/tools/soci): AI agents for listings, reviews and social at multi-location brands. [Compare](https://toolgpa.com/compare/soci-vs-yext) - [Synup](https://toolgpa.com/tools/synup): Local marketing platform with an AI agent, priced by location band. [Compare](https://toolgpa.com/compare/synup-vs-yext) - [BrightLocal](https://toolgpa.com/tools/brightlocal): Local SEO platform for rankings, listings, reviews and AI visibility. [Compare](https://toolgpa.com/compare/brightlocal-vs-yext) - [Moz Local](https://toolgpa.com/tools/moz-local): Listings, reviews and local rank grids from Moz, priced per location. [Compare](https://toolgpa.com/compare/moz-local-vs-yext) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://www.yext.com/ - https://www.yext.com/platform/listings - https://www.yext.com/platform/scout - https://www.yext.com/about - https://play.google.com/store/apps/details?id=com.yext.scout Page: https://toolgpa.com/tools/yext Listed by ToolGPA (toolgpa.com).