# Yotpo > Product reviews, photo UGC and loyalty for online stores Yotpo is a product review platform for online stores, from small Shopify shops to large brands on Salesforce Commerce Cloud or Adobe Commerce. Reviews & UGC collects reviews, photos and videos after a purchase, shows them on product pages and sends ratings to Google, while Loyalty & Referrals is a separate product. Both are priced by monthly orders, and the Premium and Enterprise tiers are quoted by sales. - **Category:** Customer Review Tools - **Made by:** Yotpo - **Website:** https://www.yotpo.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Yotpo has a free plan. Paid plans start at $15 per month for up to 99 orders, billed monthly. - **Pricing model:** Free plan - **Free plan:** Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Up to 50 orders a month, with automatic review requests and the reviews widget, but no photo or video reviews. | | Starter | $15 per month for up to 99 orders, billed monthly | Photo and video reviews, rich snippets, Google Shopping and a carousel. Price rises with orders: $89 a month at 300 to 599, $129 at 600 to 999. | | Pro | $119 per month for up to 299 orders, billed monthly | Adds Google Seller Ratings, custom questions, AI summaries and sorting, Q&A and email support. Rises to $379 a month at 4,000 to 5,999 orders. | | Premium | Custom | Roles, translations, syndication across domains and to retailers, AI analytics and a dedicated success manager. Sold through sales. | | Enterprise | Custom | Custom API setup, syndication across brands and markets, security and compliance support and priority professional services. Sold through sales. | Read from https://www.yotpo.com/pricing/reviews/ on Oct 18, 2026. Prices change, so confirm with Yotpo before buying. ## Ways to pay less - **Save 20% to 25% with yearly billing** (Annual discount): Yotpo's Shopify App Store listing shows Starter at $144 a year against $15 a month (save 20%) and Pro at $1,068 a year against $119 a month (save 25%). Source: https://apps.shopify.com/yotpo-social-reviews ## Key features - **Automatic review requests:** Sends review requests after each order with email and SMS reminders on every plan; paid plans add manual requests to past shoppers and a drag-and-drop email editor. - **Photo and video reviews:** Starter and up collect photos and videos with reviews and can reward reviewers with coupons. Visual UGC galleries from Instagram are an annual add-on on Pro. - **Google ratings:** Sends reviews to Google as rich snippets and Shopping ad ratings; Pro adds Google Seller Ratings for the whole store. - **AI display features:** Pro summarizes reviews with AI, sorts the most useful first and lets shoppers filter by product attributes, alongside community Q&A. - **Moderation and replies:** Every plan filters profanity, can publish reviews automatically above a chosen star rating and lets you comment on reviews. - **Loyalty & Referrals:** A separate product for points, referrals and VIP tiers, free up to 4,999 orders a month with Pro from $199 a month; it can be bundled with reviews. ## Good for - Growing Shopify stores that expect to add loyalty later - Large brands on Salesforce Commerce Cloud or Adobe Commerce - Stores that want Google Seller Ratings from their own reviews ## Worth knowing - The free plan stops at 50 orders a month and leaves out photo and video reviews and removing Yotpo branding. - Prices rise with monthly orders: Starter only goes to 999 orders, Pro to 5,999, and above that Premium and Enterprise are quoted by sales. - Google Seller Ratings, AI summaries, custom questions and Q&A start at Pro, from $119 a month. - Loyalty & Referrals is billed separately; a Reviews and Loyalty bundle starts at $199 a month. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 18, 2026. Yotpo does product reviews for everyone from a small Shopify shop to big brands on Salesforce Commerce Cloud or Adobe Commerce, with photo and video reviews, Google ratings and a loyalty product alongside. It's priced by orders, though, so the bill climbs as you sell: a 300-order shop pays $89 a month on Starter, and AI summaries and Q&A wait for Pro. - **Value for money: C.** A 300-order shop lands on Starter at $89 a month, billed monthly. Set against its listed rivals at that size, that's toward the dear end without being the dearest. Google Seller Ratings, AI summaries and Q&A start at Pro, from $119 at the smallest size, and loyalty is billed apart. - **Free plan and trial: C.** Free up to 50 orders a month, with automatic requests, the reviews widget and profanity checks. But there are no photo or video reviews, you can't remove Yotpo's branding, and a shop doing 300 orders is well past it. - **Features: B.** The whole job: automatic requests with email and text reminders, photo and video reviews, rich snippets, Google Shopping, Seller Ratings, AI summaries and sorting, Q&A, moderation and coupons for reviewers. Retail syndication and a loyalty product sit on top. - **Ease of use: C.** No store rating on record. Requests go out automatically once it's connected, but you pick a plan by order volume, set up the emails and widgets, and the bigger tiers come through sales. - **Platforms and integrations: B.** Web, on Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, with Klaviyo, Attentive and Gorgias and a public API. That's wider than most rivals here. No phone or desktop app is listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Yotpo's own pages and Shopify App Store listing on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among customer review tools - Yotpo's GPA of 2.4 is higher than 8 of the 14 other customer review tools we grade, and level with 2. - It stands best on features (B, above 7 of 14) and worst on ease of use (C, above 0). - Its paid plans start at $15 a month, against a middle price of $39.50 for the category: 0 of the 13 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more. The category's chart of price against score: https://toolgpa.com/charts/reviews ## Keep it, or make your own? **Keep it.** The plain part of Yotpo you could make: review collection. What surrounds it you could not. The 3 things listed below take a company, not a weekend. It costs $180 a year. - You could make: Review collection: an app builder makes this well. - You could not: It plugs into other products, Shopify, BigCommerce and WooCommerce among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, BigCommerce, WooCommerce, Adobe Commerce, Salesforce Commerce Cloud, Klaviyo, Attentive, Gorgias **Tags:** Review collection, AI features, Public API ## Alternatives - [Okendo](https://toolgpa.com/tools/okendo): Product reviews for Shopify brands, with loyalty, quizzes and surveys. [Compare](https://toolgpa.com/compare/okendo-vs-yotpo) - [Stamped](https://toolgpa.com/tools/stamped): Product reviews, Q&A and a loyalty program for online stores. [Compare](https://toolgpa.com/compare/stamped-vs-yotpo) - [Judge.me](https://toolgpa.com/tools/judge-me): Product reviews for Shopify stores with a free plan and one paid tier. [Compare](https://toolgpa.com/compare/judge-me-vs-yotpo) - [REVIEWS.io](https://toolgpa.com/tools/reviews-io): Product and company reviews for online stores, priced by invites. [Compare](https://toolgpa.com/compare/reviews-io-vs-yotpo) - [Junip](https://toolgpa.com/tools/junip): Product reviews for Shopify brands at flat prices with no order caps. [Compare](https://toolgpa.com/compare/junip-vs-yotpo) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.yotpo.com/pricing/reviews/ - https://www.yotpo.com/pricing/reviews.md - https://www.yotpo.com/pricing/loyalty.md - https://www.yotpo.com/pricing/bundle.md - https://www.yotpo.com/pricing/ - https://apps.shopify.com/yotpo-social-reviews - https://www.yotpo.com/integrations/ Page: https://toolgpa.com/tools/yotpo Listed by ToolGPA (toolgpa.com).