# Zoko review (2026): is it worth $49.99 a month? > WhatsApp inbox, campaigns and AI agents for Shopify stores Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Zoko is a WhatsApp platform built for Shopify stores. It combines a shared team inbox, bulk broadcasts, click-to-WhatsApp ads, automation flows and optional AI agents. Every feature is on every plan; the three plans differ in per-conversation markup and how many agents are free. - **Category:** SMS & Chat Marketing - **Made by:** Zoko - **Website:** https://www.zoko.io - **Runs on:** Web - **Who should skip it:** Skip it if your store isn't on Shopify. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Zoko is a paid product with a free trial, starting at $49.99 per month, plus WhatsApp fees paid to Meta. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial, no contracts. | Plan | Price | What you get | | --- | --- | --- | | Starter | $49.99 per month, plus $0.015 per conversation | Unlimited agents with no agent fees. Every feature is included on every plan. | | Plus | $79.99 per month, with 5K conversations at no markup | Then $0.00199 per conversation. The first 5 agents are free, then $15 per agent. | | Elite | $139.99 per month, with 100K conversations at no markup | Then $0.00099 per conversation. The first 10 agents are free, then $12 per agent. | Read from https://www.zoko.io/pricing on Nov 12, 2026. Prices change, so confirm with Zoko before buying. ## Key features - **Shared WhatsApp inbox:** A team inbox with auto-distributed chats, custom inboxes, quick replies, business hours and welcome and away messages. - **Broadcasts and ads:** Bulk WhatsApp broadcasts go to tagged customer segments, and click-to-WhatsApp ads send shoppers into a chat. - **Automation flows:** Eleven pre-built ecommerce flows, such as abandoned checkout recovery and COD confirmation, are free; custom flows cost $5.99 a month each. - **AI agents:** Optional agents answer FAQs, track orders from store data or take orders in chat, at $24.99 a month plus a per-resolution or per-order charge. - **Catalog, calling and API:** A Shopify catalog syncs into WhatsApp, WhatsApp calling is listed, and the API and webhooks come with every plan. ## Good for - Shopify stores selling to customers who live on WhatsApp - Stores that confirm cash-on-delivery orders by chat - Teams that want one feature set and pay by volume ## Worth knowing - WhatsApp message fees are paid directly to Meta at its rate card and are not in the Zoko plan prices. - Instagram adds $9.99 a month, while Facebook Messenger has no platform fee. - Custom flows cost $5.99 a month each, and AI agents cost $24.99 a month plus per-resolution fees, with the first 100 resolutions free. - Zoko is built around Shopify, and the pages read show a web dashboard only, with no separate apps. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 12, 2026. Zoko is a WhatsApp platform for Shopify stores, with a team inbox, broadcasts, click-to-WhatsApp ads and flows. Plans start at $49.99 a month, but WhatsApp's own message fees go to Meta on top. Custom flows, Instagram and AI agents each cost extra. - **Value for money: C.** $49.99 a month, with per-conversation fees on top and WhatsApp fees paid to Meta. That sits in the dearer quarter ($49) of the category, not past it. - **Free plan and trial: D.** 7-day free trial with no contracts. The page doesn't say whether a card is needed, and there is no free plan. - **Features: C.** Inbox, broadcasts, ad links and flows on every plan. But custom flows are $5.99 each a month, Instagram is $9.99, and AI agents are $24.99 plus per-resolution fees. - **Ease of use: C.** No store rating on record. A web dashboard tied to your Shopify store, with flows to build. - **Platforms and integrations: C.** Web only, with Shopify and Judge.me. No separate apps, and the listing names just two integrations. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Zoko's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - Zoko's GPA of 1.8 is higher than 16 of the 77 other SMS and chat marketing tools we grade, and level with 10. - It stands best on value for money (C, above 15 of 77) and worst on free plan and trial (D, above 24). - Its paid plans start at $49.99 a month, against a middle price of $36 for the category: 34 of the 50 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 29 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace Zoko you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 51 of the 77 other SMS and chat marketing tools grade higher. It costs $599.88 a year. - You could not: The WhatsApp Business API, which Meta opens only through approved partners. - You could not: One mailbox that several people work at once. - You could not: An AI agent, with the models and the safeguards behind it. - You could not: Connections to other products, each kept working as those products change. - You could not: Checkout, card payments and sales tax handled for you. - You could not: A chatbot builder hooked into the messaging apps. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, Judge.me **Tags:** WhatsApp messaging, Shared inbox, Chatbots, AI agents, Workflow automation, Public API, Online store ## Alternatives - [Wati](https://toolgpa.com/tools/wati): WhatsApp Business API inbox with broadcasts, chatbots and ad flows. [Compare](https://toolgpa.com/compare/wati-vs-zoko) - [Interakt](https://toolgpa.com/tools/interakt): WhatsApp and Instagram marketing, inbox and chatbots for Indian brands. [Compare](https://toolgpa.com/compare/interakt-vs-zoko) - [AiSensy](https://toolgpa.com/tools/aisensy): WhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads. [Compare](https://toolgpa.com/compare/aisensy-vs-zoko) - [Gallabox](https://toolgpa.com/tools/gallabox): WhatsApp, Instagram and web chat with AI agents for lead follow-up. [Compare](https://toolgpa.com/compare/gallabox-vs-zoko) - [Manychat](https://toolgpa.com/tools/manychat): Instagram, WhatsApp and Messenger DM automation for creators and shops. [Compare](https://toolgpa.com/compare/manychat-vs-zoko) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.zoko.io/pricing - https://www.zoko.io Page: https://toolgpa.com/tools/zoko Listed by ToolGPA (toolgpa.com).