# ZoomInfo > B2B contact and company data platform with AI sales tools ZoomInfo is a database of business contacts and companies, with email addresses, direct dials, mobile numbers, buyer intent signals and company details, wrapped in tools for sales, marketing and recruiting teams. Its sales plans add AI account prioritization, outreach workflows and AI agents, and its marketing plans add ad audiences and account-based campaigns. Prices are quoted by its sales team. - **Category:** Lead & Email Finders - **Made by:** ZoomInfo Technologies LLC (since 2007) - **Website:** https://www.zoominfo.com - **Runs on:** Web, iOS, Browser extension - **Facts last checked:** Oct 17, 2026 ## Pricing ZoomInfo's current pricing could not be confirmed from its own site. ## Key features - **Contact and company search:** Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory. - **Buyer intent and signals:** Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts. - **AI assistant and agents:** AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals. - **Workflows and outreach:** Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences. - **Marketing audiences:** Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns. - **API and MCP server:** An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT. ## Good for - Sales and marketing teams at companies with 100 or more employees - Outbound teams that call prospects and need direct dials and mobiles - Account-based marketing that runs on intent data ## Worth knowing - No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features. - Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration. - Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits. - Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing. ## ToolGPA grades **GPA: 2.8 out of 4**, graded Oct 17, 2026. ZoomInfo is the heavyweight: emails, direct dials and mobiles, intent signals, AI agents and ad audiences for sales and marketing teams. Every package is quoted by sales, so there's no price to compare. It's built for companies of 100-plus people, and a small team may find it a lot. - **Value for money: C.** No prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. - **Free plan and trial: C.** ZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. - **Features: A.** Contacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. - **Ease of use: B.** 4.63 from about 1,040 App Store ratings for its iPhone app. Good, though the main platform is big software with a fair bit to learn. - **Platforms and integrations: B.** Web, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. These are ToolGPA's own grades. Graded from this listing, whose facts were read from ZoomInfo's own pages on 17 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews. ## Where it stands among lead and email finders - ZoomInfo's GPA of 2.8 is higher than 13 of the 19 other lead and email finders we grade, and level with 6. - It stands best on features (A, above 18 of 19) and worst on value for money (C, above 1). The category's chart of price against score: https://toolgpa.com/charts/lead-finders ## Keep it, or make your own? **Keep it.** To replace ZoomInfo you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.8 is higher than 13 of the 19 other lead and email finders we grade. - You could not: An AI agent, with the models and the safeguards behind it. - You could not: Connections to other products, each kept working as those products change. - You could not: A real app for iOS. Something home-made would be a web page. - You could not: The depth: we grade its features A, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## What people say - **App Store rating of the iPhone and iPad app:** 4.6 out of 5 from 1,041 ratings in the United States, read Oct 17, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id1493170277 ## Works with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft, Slack, Claude **Tags:** AI features, AI agents, Workflow automation, Public API ## Alternatives - [Apollo.io](https://toolgpa.com/tools/apollo-io): B2B contact database with built-in email sequences and a dialer. [Compare](https://toolgpa.com/compare/apollo-io-vs-zoominfo) - [Cognism](https://toolgpa.com/tools/cognism): B2B contact data with phone-verified mobiles, focused on Europe. [Compare](https://toolgpa.com/compare/cognism-vs-zoominfo) - [Lusha](https://toolgpa.com/tools/lusha): B2B contact data for verified emails and direct phone numbers. [Compare](https://toolgpa.com/compare/lusha-vs-zoominfo) - [UpLead](https://toolgpa.com/tools/uplead): B2B contact database with verified emails and mobile numbers. [Compare](https://toolgpa.com/compare/uplead-vs-zoominfo) - [Seamless.AI](https://toolgpa.com/tools/seamless-ai): B2B contact search with AI writing, emailing and a dialer. [Compare](https://toolgpa.com/compare/seamless-ai-vs-zoominfo) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 17, 2026: - https://www.zoominfo.com/pricing - https://www.zoominfo.com/free-trial - https://www.zoominfo.com/products/zoominfo-lite - https://www.zoominfo.com/about - https://www.zoominfo.com/llms.txt - https://apps.apple.com/us/app/zoominfo/id1493170277 Page: https://toolgpa.com/tools/zoominfo Listed by ToolGPA (toolgpa.com).