# Zurple review (2026): is it worth it? > Real estate lead generation with an automated nurture CRM Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Zurple is a client generation platform for real estate agents. It combines delivered online leads in the agent's chosen markets with automated email and text nurturing, a CRM that flags hot leads, and a branded IDX website. Pricing is not published; the site points buyers to a consultation. - **Category:** CRM Software - **Made by:** Zurple (since 2009) - **Website:** https://zurple.com - **Runs on:** Web - **Who should skip it:** Skip it if you want a price before a call, since none is published. - **Facts last checked:** Nov 13, 2026 ## Pricing Zurple's current pricing could not be confirmed from its own site. ## Key features - **Delivered leads:** The vendor delivers leads each month for the agent's target markets and says they are not shared with competing agents. - **Automated lead nurture:** Each new lead gets a series of personalized emails and texts, which the site says can run past 200 messages, from tested templates. - **Pipeline management:** A behavior-based algorithm sorts leads, sends hot lead alerts with talking points, and supports custom lead routing rules for teams. - **IDX website:** A branded website with MLS listings, property search, showing and valuation request forms, and extra sites for other cities. ## Good for - Individual agents who want leads and follow-up handled together - Agents without time to nurture leads by hand - Small teams that need lead routing rules ## Worth knowing - No prices are published; the site directs buyers to schedule a consultation. - Made for real estate agents, and the pages describe it mainly for the US market. - Nurture content is sent on the agent's behalf, with templates that can be edited or replaced. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 13, 2026. Zurple delivers real estate leads and nurtures them with automated messages sent on your behalf, with a pipeline and an IDX website. No price is published, the site sends you to a consultation, and it is aimed mainly at the US market. - **Value for money: C.** No price on record; the site says to schedule a consultation. With nothing to compare against the category's $29 middle, it sits at the ordinary grade. - **Free plan and trial: F.** No free plan and no trial. A consultation is the way in. - **Features: C.** Delivered leads, automated nurture messages, pipeline management and an IDX website. It is a lead-and-follow-up service more than a general CRM. - **Ease of use: C.** No store rating on record. The nurture runs for you, but a consultation and setup come first. - **Platforms and integrations: C.** Web only on the pages read, and no integrations are listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Zurple's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among CRM tools - Zurple's GPA of 1.6 is higher than 3 of the 116 other CRM tools we grade, and level with 12. - It stands best on value for money (C, above 37 of 116) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/crm ## Keep it, or make your own? **Keep it.** To replace Zurple you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 101 of the 116 other CRM tools grade higher. - You could make: Sales pipeline: an app builder makes this well. - You could not: Email sent in volume that still reaches the inbox. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: Connections to other products, each kept working as those products change. - You could not: Sharing with other people, which means accounts and invitations. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Sales pipeline, Marketing automation, Email campaigns, SMS marketing, Workflow automation ## Alternatives - [Follow Up Boss](https://toolgpa.com/tools/follow-up-boss): Real estate CRM that routes and follows up on incoming leads. [Compare](https://toolgpa.com/compare/follow-up-boss-vs-zurple) - [Lofty](https://toolgpa.com/tools/lofty): Real estate CRM with IDX websites, AI agents and lead generation. [Compare](https://toolgpa.com/compare/lofty-vs-zurple) - [Real Geeks](https://toolgpa.com/tools/real-geeks): Real estate platform with an IDX website, CRM and lead packages. [Compare](https://toolgpa.com/compare/real-geeks-vs-zurple) - [BoomTown](https://toolgpa.com/tools/boomtown): Real estate CRM with IDX websites and managed lead generation. [Compare](https://toolgpa.com/compare/boomtown-vs-zurple) - [Wise Agent](https://toolgpa.com/tools/wise-agent): Real estate CRM with lead tools, drip campaigns and transactions. [Compare](https://toolgpa.com/compare/wise-agent-vs-zurple) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://zurple.com/ - https://zurple.com/products/real-estate-software/ - https://zurple.com/products/real-estate-leads/ - https://zurple.com/about-us/our-company/ Page: https://toolgpa.com/tools/zurple Listed by ToolGPA (toolgpa.com).