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Mejores Herramientas de SEO local (2026): nuestro top 3 de 62, en orden

Al 24 oct 2026, nuestra primera opción es Google Business Profile (3.0 de GPA), después BrightLocal y Localo.

Clasificación de ToolGPA del 24 oct 2026 · fichas revisadas hasta el 23 oct 2026

Mantén bien tu Perfil de Empresa de Google y tus fichas, sigue tus posiciones en el mapa y haz que te encuentren cerca.

Guía gratuita de herramientas de SEO local

Nuestro top 3 de herramientas de SEO local

Google Business Profile comes first because it is free and sets how a business shows on Google Search and Maps, though it covers Google only and tracks no map rankings. BrightLocal is second for rankings, listings and AI answers in one account, but its platform works only in the US, UK, Canada and Australia. Localo is third for businesses elsewhere, as it works in any language and country. Whitespark narrowly missed: its tools start at $1 a location a month, but each is billed on its own, so a full set adds up.

  1. Primero: Google Business Profile

    Gratis

    Para: Every local business that serves customers in person

    Google Business Profile is Google's free listing. Once verified, you set hours, photos, services and a service area on Google Search and Maps, reply to reviews, post offers and events, and see the searches, calls and direction requests that came from the profile, in a browser or the iPhone and Android apps. Chains with 10 or more locations get bulk upload and the API at no charge. Know the limits: it covers Google only, with no map rank tracking and no Bing, Apple Maps or Yelp; nothing can be edited until Google verifies the profile by a method it chooses; and online-only businesses cannot have one.

    Precios y detalles de Google Business Profile

  2. Segundo: BrightLocal

    Prueba gratuita · desde $31/mes

    Para: Businesses and agencies tracking map rankings and listings

    BrightLocal tracks local rankings for up to 100 keywords per location, maps them on a geogrid, audits listings and citations, and checks whether ChatGPT, Google AI Mode and AI Overviews recommend a business, with white-label reports. Track is $31 a month for one location billed annually ($41 monthly), after a 14-day trial with no card. It is second because it costs money from the start and the platform works only in the US, UK, Canada and Australia. Listing sync needs Manage at $40, review replies Grow at $49, and Citation Builder is paid per site on top.

    Precios y detalles de BrightLocal

  3. Tercero: Localo

    Prueba gratuita · desde $39/mes

    Para: Businesses outside the US, UK, Canada and Australia

    Localo works in any language and country. For a Google Business Profile it maps rankings for each keyword across a grid, writes and schedules posts to Google and Facebook with AI, keeps every Google review in one place, guards the profile against unwanted edits and hands out weekly tasks. Single Business is $39 a month ($389 a year), after a 14-day trial with no card. It is third because it costs more than BrightLocal's Track for one location, there is no free plan, Pro plans optimize only half the profiles they connect (Pro 10 connects 10 and optimizes 5), and plans renew without a reminder.

    Precios y detalles de Localo

Clasificación del 24 oct 2026, a partir de lo que muestra cada ficha y de lo que dice la gente sobre la herramienta, no de pruebas nuestras. Cómo clasificamos

El precio contra lo que recibes

¿Qué herramientas de SEO local dan más por tu dinero?

Going by our grades, Whitespark, Google Business Profile and Bing Places for Business give the most for the money among local SEO tools: no tool on this chart scores higher without costing more.

Ver las 51 en el gráfico

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62 herramientas

Herramientas

  • Advice Local

    SEO local

    1.8GPA

    White-label listings platform that agencies resell as their own

    De pagoWeb

  • Apple Business

    SEO local

    2.8GPA

    Free Apple portal for a business's place card on Apple Maps

    GratisWeb

  • BizLoc8

    SEO local

    2.4GPA

    Google Business Profile and local rank tool for multi-location brands

    Prueba gratuita · desde ₹850/mesWeb

  • BrightLocal

    SEO local

    2.4GPA

    Local SEO platform for rankings, listings, reviews and AI visibility

    Prueba gratuita · desde $31/mesWeb

  • CheckLocalSEO

    SEO local

    2.2GPA

    Free local SEO scan, then AI fixes to your Google profile for $19

    Plan gratuito · desde $19/mesWeb

  • dbaPlatform

    SEO local

    1.8GPA

    Listing software and managed services for chains, brands and agencies

    De pagoWeb

  • F! Insights

    SEO local

    1.8GPA

    Self-hosted WordPress plugin for Google Business Profile audits

    Plan gratuito · desde $100/mesWeb

  • Flento

    SEO local

    2.2GPA

    Google Business Profile manager with reviews, posts and grid tracking

    Plan gratuito · desde $19/mesWeb

  • GBPly

    SEO local

    2.0GPA

    Google Business Profile manager with grid rank tracking and alerts

    Prueba gratuita · desde $39/mesWeb

  • GBPPromote

    SEO local

    2.4GPA

    Google Business Profile management with geo-grid rank tracking

    Prueba gratuita · desde $16/mesWeb

  • GeckoGrid

    SEO local

    2.2GPA

    Desktop geo-grid rank tracker for Google Maps with unmetered scans

    Prueba gratuita · desde $19/mesWindows · macOS

  • Geogrid

    SEO local

    2.2GPA

    Google Maps grid rank tracker with heatmaps for local SEO agencies

    Plan gratuito · desde $24/mesWeb

  • Geolid

    SEO local

    1.8GPA

    Local marketing platform for retail and franchise networks

    De pagoWeb

  • Getpin

    SEO local

    2.4GPA

    Listings, reviews and map rankings for chains and single locations

    Prueba gratuita · desde $45/mesWeb

  • GLocal

    SEO local

    1.6GPA

    Google Business Profile manager with AI replies and 18-month analytics

    Desde $29.99/mesWeb

  • GMB Briefcase

    SEO local

    1.6GPA

    Google Business Profile management and geo-grid tracking for agencies

    Desde $99/mesWeb

  • GMB Crush

    SEO local

    2.0GPA

    Google Business Profile toolkit with geogrids, audits and training

    Plan gratuito · desde $30/mesWeb

  • GMB Everywhere

    SEO local

    2.2GPA

    Chrome extension for auditing Google Business Profiles on Maps

    Plan gratuito · desde $15/mes

  • GMB Radar

    SEO local

    2.4GPA

    Credit-based geogrid rank tracker for Google Maps and organic search

    Prueba gratuita · desde $15/mesWeb

  • GMBapi

    SEO local

    2.6GPA

    Google Business Profile management for multi-location brands

    Prueba gratuita · desde $16/mesWeb

  • GMBMantra

    SEO local

    2.2GPA

    Pay-as-you-go Google Business Profile manager with AI replies

    Prueba gratuita · desde $10 pago únicoWeb

  • Google Business Profile

    SEO local

    3.0GPA

    Free listing that sets how a business shows on Google Maps and Search

    GratisWeb · iOS · Android

  • Grid My Business

    SEO local

    2.4GPA

    Geo-grid map rank tracker with AI search checks and GBP tools

    Plan gratuito · desde $24/mesWeb

  • GrowthPro AI

    SEO local

    1.4GPA

    Local SEO automation for multi-location businesses, priced by location

    Desde $99/mesWeb

  • Guest Suite

    SEO local

    2.2GPA

    Review collection and Google listing management for local businesses

    Prueba gratuita · desde €39/mesWeb · iOS · Android

  • Lead Oracle AI

    SEO local

    2.0GPA

    AI that runs Google Business Profile posting and reviews per location

    Plan gratuito · desde $99/mesWeb

  • Local Dominator

    SEO local

    2.2GPA

    Geogrid, SERP and AI visibility tracking for local SEO agencies

    Prueba gratuita · desde $33/mesWeb

  • Local Falcon

    SEO local

    2.2GPA

    Geogrid rank tracker for Google, Apple Maps and AI answers

    Prueba gratuita · desde $24.99/mesWeb

  • Local Glyph

    SEO local

    2.2GPA

    Local SEO platform for map grids, AI visibility and Google profiles

    Plan gratuito · desde $45/mesWeb

  • Local Manager

    SEO local

    2.2GPA

    AI upkeep of a Google Business Profile for small local businesses

    Prueba gratuita · desde $40/mesWeb

  • Local Pack Monster

    SEO local

    1.8GPA

    Automatic Google Business Profile posts, review replies and heatmaps

    Prueba gratuita · desde $59/mesWeb

  • Local Viking

    SEO local

    1.8GPA

    Google Business Profile manager for agencies, with posts and geogrids

    Desde $39/mesWeb

  • LocalAuditPro

    SEO local

    2.0GPA

    Google Business Profile audits with PDF reports and saved leads

    Prueba gratuita · desde $59/mesWeb

  • LocalClarity

    SEO local

    2.8GPA

    Listings, reviews and local keywords priced per location

    Plan gratuito · desde $6/mesWeb

  • Localistico

    SEO local

    1.6GPA

    Location data, reviews and local ads for multi-store brands

    Desde €1000/mesWeb

  • Localith

    SEO local

    2.4GPA

    Multi-location Google Business Profile manager with AI review replies

    Prueba gratuita · desde $7.20/mesWeb

  • Localo

    SEO local

    2.4GPA

    Google Business Profile tool with rank maps, posts, reviews and tasks

    Prueba gratuita · desde $39/mesWeb

  • LocalPanda

    SEO local

    2.0GPA

    AI agent for Google Business Profile, map rankings and AI search

    Prueba gratuita · desde $29/mesWeb

  • LocalRank

    SEO local

    2.0GPA

    Local rank tracking, citation building and AI visibility for agencies

    Prueba gratuita · desde $47.50/mesWeb

  • Localranker

    SEO local

    2.4GPA

    Local SEO platform for listings, reviews and Maps and AI rank tracking

    Prueba gratuitaWeb

  • localseotool.io

    SEO local

    2.0GPA

    Google Maps grid rank tracker with AI analysis and a lead finder

    Prueba gratuita · desde $9.99/mesWeb

  • Locl

    SEO local

    2.0GPA

    Google Business Profile automation, listings sync and profile lock

    Prueba gratuita · desde $149/añoWeb

  • Merchynt

    SEO local

    1.8GPA

    Paige, an AI agent that runs a Google Business Profile for you

    Prueba gratuita · desde $99/mesWeb

  • Moz Local

    SEO local

    2.0GPA

    Listings, reviews and local rank grids from Moz, priced per location

    Desde $16/mesWeb

  • myPresences

    SEO local

    2.6GPA

    Listings, reviews, map grid and AI rank tracking per location

    Prueba gratuita · desde $12.50/mesWeb

  • Nearby Now

    SEO local

    2.0GPA

    Job check-ins and review requests that build local rankings

    Prueba gratuita · desde $155/mesWeb · iOS · Android

  • Partoo

    SEO local

    2.0GPA

    Listings, reviews and customer messages for multi-outlet networks

    De pagoWeb · iOS · Android

Preguntas frecuentes

¿Qué herramientas de SEO local son mejores?

Al 24 oct 2026, ToolGPA las ordena así: Google Business Profile primero (para: every local business that serves customers in person), BrightLocal segundo (para: businesses and agencies tracking map rankings and listings), Localo tercero (para: businesses outside the US, UK, Canada and Australia).

¿Cómo clasifica ToolGPA herramientas de SEO local?

A partir de lo que muestran las propias páginas de cada herramienta (precio, plan gratuito, plataformas, funciones y límites) y de lo que dice la gente en reseñas y conversaciones públicas. No de pruebas nuestras. El primer puesto va a la herramienta que le sirve a más gente, y el segundo y el tercero a las mejores opciones para los lectores que esa deja fuera.