Local SEO Tools

Contents

1. 01WelcomeWhat these tools do, how many we grade and what to know before choosing
2. 02Our top threeThe three we'd look at first, and who each one suits
3. 03What they costWhat paid plans start at, the best buy at each budget and the free plans
4. 04The gradesThe highest graded, and how the whole category does on each subject
5. 05Keep or make?Which are worth paying for, and which you could make yourself
6. 06Every toolAll of them, best graded first, with what each costs
7. 07Quick answersThe questions people ask when choosing, each answered in a line or two
8. 08About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the Local SEO Tools page too, where it is kept up to date. Checked Oct 23, 2026.

Keep your Google Business Profile and listings right, track rankings across a map and get found nearby.

Before you choose, here are 7 things to know about local SEO tools, worked out from every one we grade.

1. 1

   We grade 62 local SEO tools

   16 of them are free or have a free plan, and 30 more let you try before paying. Everything in this guide comes from their own pages and our grades.

2. 2

   Paid plans start at $30.50 a month in the middle

   From $1 (Whitespark) to $1,120.60 (Localistico), going by what each one's paid plans start at.

3. 3

   Best value: Whitespark, Google Business Profile and Bing Places for Business

   Nothing on our chart scores higher than these without costing more.

4. 4

   9 of 62 have iPhone and Android apps

   60 run in a web browser and 1 have a Windows app. Check the one you need before you fall for anything.

5. 5

   The middle GPA is 2.2

   2 score 3.0 or higher. The highest is Bing Places for Business, at 3.0.

6. 6

   Best free option: Bing Places for Business

   Bing Places for Business has the highest GPA of the free ones, 3.0. Free Microsoft listing for a business on Bing search and Bing Maps.

7. 7

   62 worth keeping, 0 you could make

   By our keep-or-make rules, 62 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 0 are a close call.

Part 02 · Top three

Our top three

The three we'd look at first, and who each one suits

The three local SEO tools we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.

1. 1st

   

   3.0GPA

   Google Business Profile

   Free

   For: Every local business that serves customers in person

   Google Business Profile is Google's free listing. Once verified, you set hours, photos, services and a service area on Google Search and Maps, reply to reviews, post offers and events, and see the searches, calls and direction requests that came from the profile, in a browser or the iPhone and Android apps. Chains with 10 or more locations get bulk upload and the API at no charge. Know the limits: it covers Google only, with no map rank tracking and no Bing, Apple Maps or Yelp; nothing can be edited until Google verifies the profile by a method it chooses; and online-only businesses cannot have one.

   The Google Business Profile Insider’s Guide

2. 2nd

   

   2.4GPA

   BrightLocal

   Free trial · from $31/mo

   For: Businesses and agencies tracking map rankings and listings

   BrightLocal tracks local rankings for up to 100 keywords per location, maps them on a geogrid, audits listings and citations, and checks whether ChatGPT, Google AI Mode and AI Overviews recommend a business, with white-label reports. Track is $31 a month for one location billed annually ($41 monthly), after a 14-day trial with no card. It is second because it costs money from the start and the platform works only in the US, UK, Canada and Australia. Listing sync needs Manage at $40, review replies Grow at $49, and Citation Builder is paid per site on top.

   The BrightLocal Insider’s Guide

3. 3rd

   

   2.4GPA

   Localo

   Free trial · from $39/mo

   For: Businesses outside the US, UK, Canada and Australia

   Localo works in any language and country. For a Google Business Profile it maps rankings for each keyword across a grid, writes and schedules posts to Google and Facebook with AI, keeps every Google review in one place, guards the profile against unwanted edits and hands out weekly tasks. Single Business is $39 a month ($389 a year), after a 14-day trial with no card. It is third because it costs more than BrightLocal's Track for one location, there is no free plan, Pro plans optimize only half the profiles they connect (Pro 10 connects 10 and optimizes 5), and plans renew without a reminder.

   The Localo Insider’s Guide

Going by our grades, Whitespark, Google Business Profile and Bing Places for Business give the most for the money among local SEO tools: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $30.50 a month across the 48 that charge, from $1 (Whitespark) to $1,120.60 (Localistico). 3 more cost nothing at all.

20 of the 51 score above the category's average while starting at or below its middle price. 5 cost more than the middle price and score below the average.

Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded local SEO tools, then how the whole category does on each subject.

Tool	Value	Free	Features	Ease	Platforms	GPA
Bing Places for Business	A	A	C	C	B	3.0
Google Business Profile	A	A	C	C	B	3.0
Apple Business	A	A	C	C	C	2.8
LocalClarity	A	B	C	C	B	2.8
GMBapi	B	C	B	C	B	2.6
myPresences	B	C	B	C	B	2.6
Whitespark	B	C	B	C	B	2.6
BizLoc8	B	C	C	C	B	2.4
BrightLocal	C	C	B	C	B	2.4
GBPPromote	B	D	B	C	B	2.4
Getpin	C	C	B	C	B	2.4
GMB Radar	B	C	C	C	B	2.4

Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where local SEO tools land, by the same rules for every tool.

• 62

  Keep it

  It does something you could not reasonably make for yourself, or it costs nothing.

• 0

  Your call

  You could make the core of it, and you would give something up.

• 0

  You could make this

  What it does is the kind of thing an AI app builder makes well, and it charges every month.

Every local SEO tool we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.

1. 1Bing Places for BusinessFree3.0
2. 2Google Business ProfileFree3.0
3. 3Apple BusinessFree2.8
4. 4LocalClarityFree plan · from $6/mo2.8
5. 5GMBapiFree trial · from $16/mo2.6
6. 6myPresencesFree trial · from $12.50/mo2.6
7. 7WhitesparkFree plan · from $1/mo2.6
8. 8BizLoc8Free trial · from ₹850/mo2.4
9. 9BrightLocalFree trial · from $31/mo2.4
10. 10GBPPromoteFree trial · from $16/mo2.4
11. 11GetpinFree trial · from $45/mo2.4
12. 12GMB RadarFree trial · from $15/mo2.4
13. 13Grid My BusinessFree plan · from $24/mo2.4
14. 14LocalithFree trial · from $7.20/mo2.4
15. 15LocaloFree trial · from $39/mo2.4
16. 16LocalrankerFree trial2.4
17. 17PlePerFree plan · from $18/yr2.4
18. 18SeoMapFree trial · from €24/mo2.4
19. 19SynupFree trial · from $39/mo2.4
20. 20CheckLocalSEOFree plan · from $19/mo2.2
21. 21FlentoFree plan · from $19/mo2.2
22. 22GeckoGridFree trial · from $19/mo2.2
23. 23GeogridFree plan · from $24/mo2.2
24. 24GMB EverywhereFree plan · from $15/mo2.2
25. 25GMBMantraFree trial · from $10 one-time2.2
26. 26Guest SuiteFree trial · from €39/mo2.2
27. 27Local DominatorFree trial · from $33/mo2.2
28. 28Local FalconFree trial · from $24.99/mo2.2
29. 29Local GlyphFree plan · from $45/mo2.2
30. 30Local ManagerFree trial · from $40/mo2.2
31. 31ProMapRankerFree trial · from $19/mo2.2
32. 32ReviewTrackersFree trial · from $89/mo2.2
33. 33VendastaFree trial · from $99/mo2.2
34. 34Yelp for BusinessFree plan · from $150/mo2.2
35. 35GBPlyFree trial · from $39/mo2.0
36. 36GMB CrushFree plan · from $30/mo2.0
37. 37Lead Oracle AIFree plan · from $99/mo2.0
38. 38LocalAuditProFree trial · from $59/mo2.0
39. 39LocalPandaFree trial · from $29/mo2.0
40. 40LocalRankFree trial · from $47.50/mo2.0
41. 41localseotool.ioFree trial · from $9.99/mo2.0
42. 42LoclFree trial · from $149/yr2.0
43. 43Moz LocalFrom $16/mo2.0
44. 44Nearby NowFree trial · from $155/mo2.0
45. 45PartooPaid2.0
46. 46UberallPaid2.0
47. 47YextPaid2.0
48. 48Advice LocalPaid1.8
49. 49dbaPlatformPaid1.8
50. 50F! InsightsFree plan · from $100/mo1.8
51. 51GeolidPaid1.8
52. 52Local Pack MonsterFree trial · from $59/mo1.8
53. 53Local VikingFrom $39/mo1.8
54. 54MerchyntFree trial · from $99/mo1.8
55. 55PinMeToPaid1.8
56. 56ReputationFrom $80/mo1.8
57. 57Rio SEOPaid1.8
58. 58SOCiPaid1.8
59. 59GLocalFrom $29.99/mo1.6
60. 60GMB BriefcaseFrom $99/mo1.6
61. 61LocalisticoFrom €1000/mo1.6
62. 62GrowthPro AIFrom $99/mo1.4

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

• 3,189

  tools graded

• 94

  categories

• 426

  price changes on record

• 579

  apps priced in 12 countries