How does ToolGPA rank CRM tools?

From what each tool's own pages show (price, free plan, platforms, features and limits) and from what people say about it in public reviews and discussions. Not from our own testing. First place goes to the tool that suits the most people, and second and third to the best choices for the readers it leaves out.

CRM Software

Q: What are the best CRM tools?

ToolGPA ranks HubSpot first (for: most small businesses), Zoho CRM second (for: small teams that want a larger free plan and lower prices), Twenty third (for: teams that want an open-source CRM on their own servers). The first two are close. HubSpot comes first because its free tools reach further, with email tracking, live chat and a meeting link, and its iPhone and iPad app averages 4.7 against Zoho CRM's 4.4. Zoho CRM gives more room for free, 3 users and 5,000 records against 2 users and 1,000 contacts, and its list prices are lower. Twenty is third for teams that want an open-source CRM on their own servers. Pipedrive narrowly missed: it starts at the same $14 as Zoho CRM but has no free plan. Bitrix24's free plan has no user limit, but its free CRM is basic, with one pipeline.

Keep track of contacts, deals and conversations from first touch to close.

Our top three CRM tools

The first two are close. HubSpot comes first because its free tools reach further, with email tracking, live chat and a meeting link, and its iPhone and iPad app averages 4.7 against Zoho CRM's 4.4. Zoho CRM gives more room for free, 3 users and 5,000 records against 2 users and 1,000 contacts, and its list prices are lower. Twenty is third for teams that want an open-source CRM on their own servers. Pipedrive narrowly missed: it starts at the same $14 as Zoho CRM but has no free plan. Bitrix24's free plan has no user limit, but its free CRM is basic, with one pipeline.

First: HubSpot
Free plan · from $20/mo
For: Most small businesses
HubSpot's CRM is free for up to 2 users and 1,000 contacts with no expiry date, and the free tools cover contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. It runs in a browser and on iPhone and Android, with a Chrome extension for Gmail, and shares one customer database with HubSpot's marketing and service hubs. Its iPhone and iPad app averages 4.7 from about 15,700 ratings. Know the limits: the Starter bundle lists at $20 per seat a month, with new customers offered it from $7, billed annually, for a limited time, and Sales Hub Professional is $90 per seat a month on an annual commitment plus a one-time $1,500 onboarding fee.
iPhone and iPad app: 4.7 out of 5 on the App Store
HubSpot pricing and details
Second: Zoho CRM
Free plan · from $14/mo
For: Small teams that want a larger free plan and lower prices
Zoho CRM's Free edition covers up to 3 users and 5,000 records, against HubSpot's 2 users and 1,000 contacts, with lead, contact and deal management, tasks and the mobile apps. Its list prices are lower too: Standard is $14 per user a month, billed annually, and adds workflows, cadences for follow-ups, dashboards and sales forecasting. It is second because HubSpot's free tools go further into the conversation, with email tracking, live chat and a meeting link, where Zoho's Free edition lists standard reports and up to 5 workflow automations, and its iPhone and iPad app averages 4.4 from about 2,700 ratings. Monthly billing raises Standard to $20 per user.
iPhone and iPad app: 4.4 out of 5 on the App Store
Zoho CRM pricing and details
Third: Twenty
Free plan · from $9/mo
For: Teams that want an open-source CRM on their own servers
Twenty is an open-source CRM whose core is free to run on your own servers, with custom objects, fields, views and no-code workflows unlimited on every plan. It syncs Google Workspace or Microsoft 365 mailboxes and calendars to the matching people and companies. If you would rather not run a server, Twenty hosts it from $9 per user a month, billed yearly, after a 30-day trial. It is third because fewer teams can take it as it comes: it is listed for the web only, the cloud has no free plan, and the free option means self-hosting with community support. SSO, row-level permissions and audit logs need Organization at $19 per user a month, billed yearly.
Twenty pricing and details

Ranked on Oct 5, 2026 from what each listing shows and what people say about the tool, not from our own testing. How we rank

Price

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Must be

46 tools

Act!
CRM
CRM and email marketing platform for small businesses
Free trial · from $30/moWeb · iOS · Android
Attio
CRM
CRM with a customizable data model, workflows and AI agents
Free plan · from $35/moWeb · iOS · Android
Bigin by Zoho CRM
CRM
Pipeline-based CRM from Zoho for small businesses
Free plan · from $7/moWeb · macOS · iOS +1
Bitrix24
CRM
Flat-priced CRM with tasks, chat, video calls and a site builder
Free plan · from $49/moWeb · macOS · Windows +3
Breakcold
CRM
AI-native sales CRM with a LinkedIn, email and WhatsApp inbox
Free trial · from $79.20/moWeb
Capsule CRM
CRM
Small-business CRM for contacts, sales pipelines and projects
Free plan · from $18/moWeb · iOS · Android
Clarify
CRM
AI CRM with a sales agent, priced by credits rather than seats
Free plan · from $40/moWeb · macOS · Windows
Close
CRM
Sales CRM with built-in calling, SMS, email and an AI teammate
Free trial · from $9/moWeb · macOS · Windows +2
Copper
CRM
CRM that works inside Gmail and Google Calendar
Free trial · from $23/moWeb · iOS · Android
Covve
CRM
Personal CRM app with reminders, notes and card scanning
Free plan · from $4.99/momacOS · iOS · Android
Daylite
CRM
CRM and project management app for Mac, iPhone and iPad
Free trial · from $15/momacOS · iOS
Dex
CRM
Personal CRM that syncs LinkedIn, email and calendar contacts
Free trial · from $12/moWeb · macOS · Windows +2
Dubsado
CRM
Client management, contracts and invoicing for service businesses
Free trial · from $335/yrWeb · iOS · Android
EngageBay
CRM
All-in-one marketing, sales and support CRM for small teams
Free plan · from $13.79/moWeb · iOS · Android
EspoCRM
CRM
Open-source CRM you can self-host for free or rent in the cloud
Free plan · from $15/moWeb
folk
CRM
CRM that pulls contacts from LinkedIn, email and WhatsApp
Free trial · from $24/moWeb · macOS · Windows +2
Freshsales
CRM
Sales CRM with built-in phone, email, chat and Freddy AI
Free trial · from $9/moWeb · iOS · Android
HighLevel
CRM
Sales and marketing platform that agencies can resell to clients
Free trial · from $97/moWeb · macOS · Windows +3
HoneyBook
CRM
Client management, contracts and payments for independents
Free trial · from $29/moWeb · iOS · Android
HubSpot
CRM
Free CRM at the center of a marketing, sales and service suite
Free plan · from $20/moWeb · iOS · Android
Insightly
CRM
CRM with built-in project management for after the sale
Free trial · from $29/moWeb · iOS · Android
Keap
CRM
CRM with sales and marketing automation for small businesses
Free trial · from $299/moWeb · iOS · Android
Kommo
CRM
Messaging-first sales CRM for WhatsApp, Instagram and TikTok
Free trial · from $25/moWeb · iOS · Android
Less Annoying CRM
CRM
Simple CRM for small businesses at one flat per-user price
Free trial · from $15/moWeb
Lightfield
CRM
AI-native CRM that updates itself from email, calls and meetings
Free trial · from $89/moWeb
Mesh
CRM
Personal CRM that builds itself from email, calendar and social
Free plan · from $10/moWeb · macOS · Windows +2
Microsoft Dynamics 365 Sales
CRM
Microsoft's sales CRM with Copilot and prebuilt sales agents
Free trial · from $65/moWeb · iOS · Android
Monica Personal CRM
CRM
Open-source personal CRM for friends, family and colleagues
Free plan · from $9/moWeb
NetHunt CRM
CRM
Sales CRM that works inside Gmail and Google Workspace
Free trial · from $24/moWeb · iOS · Android
Nimble
CRM
Relationship CRM with contact enrichment and a browser extension
Free trial · from $24.90/moWeb · iOS · Android
noCRM
CRM
Lead management tool built around each lead's next action
Free trial · from $11/moWeb · iOS · Android
Nutshell
CRM
Sales CRM with email marketing, forms and AI built into every plan
Free trial · from $13/moWeb · iOS · Android
Odoo CRM
CRM
Open-source CRM app from the Odoo business suite
Free planWeb · iOS · Android
OnePageCRM
CRM
Action-focused sales CRM for small businesses
Free trial · from $9.95/moWeb · iOS · Android
Ontraport
CRM
CRM with marketing automation, payments and membership sites
Free trialWeb · iOS · Android
Pipedrive
CRM
Sales CRM organized around visual deal pipelines
Free trial · from $14/moWeb · iOS · Android
Pipeline CRM
CRM
Sales pipeline CRM for small and mid-size B2B teams
Free trial · from $25/moWeb · iOS · Android
Salesflare
CRM
B2B sales CRM that fills itself in from email and calendar
Free trial · from $29/moWeb · iOS · Android
Salesforce
CRM
CRM platform for sales teams with AI agents and a free 2-user suite
Free plan · from $25/moWeb · iOS · Android
Salesmate
CRM
CRM with sales, marketing automation and support tools in one
Free trial · from $23/moWeb · iOS · Android
Streak
CRM
CRM built into Gmail, with pipelines in the inbox
Free plan · from $49/moiOS · Android
SuiteCRM
CRM
Open-source CRM with no per-user license fees
Free plan · from £130/moWeb
Teamgate
CRM
Sales CRM with pipelines, a built-in dialer and analytics
Free plan · from $39.90/moWeb · iOS · Android
Twenty
CRM
Open-source CRM with a custom data model, cloud or self-hosted
Free plan · from $9/moWeb
Vtiger
CRM
All-in-one CRM with a free cloud plan and an open-source edition
Free plan · from $12/moWeb · iOS · Android
Zoho CRM
CRM
Sales CRM with a free edition, process automation and Zia AI
Free plan · from $14/moWeb · iOS · Android

Guides

Shortlists and alternatives for CRM tools.

+2
Best of
The best CRM software in 2026
Six CRMs compared, from free plans for two or three users to tools built around calling or LinkedIn prospecting. Each pick says who it suits, what it costs and where it stops.
6 tools · Updated October 2026

Our top three CRM tools

First: HubSpot

Second: Zoho CRM

Third: Twenty

Tools

Guides