Aura
Data Removal
Identity theft protection plans that include data broker removal
Find your name, address and phone number on data broker sites and have them taken down, again and again.
Optery comes first: a free report shows where you are listed, with screenshots, and Core files removals for $39 a year. Incogni is second for people in the UK and Europe and households of up to 5, at $95.88 a year with nothing free. EasyOptOuts is third for US residents who want to pay least, at $19.99 a year. Aura grades above both but sells removal only inside identity theft plans from $12 a month. Privacy Bee also grades above them and says it serves almost every country, but its prices are shown only as approximate.
Free plan · from $3.25/mo
For: Most people who want their details off broker sites
Optery's free account shows where your name, address and phone number appear, with a screenshot and link for each profile and a scan of Google and Bing, but removes nothing. Core is $39 a year ($3.99 billed monthly) and files removals at 375+ sites by Optery's count, at least every 30 days, it says. Extended, at $149 a year, adds name variations, past cities, a human agent and before-and-after screenshot reports. Know the limits: Core covers one name and one city and state, personal plans are only for adults in the US, Canada outside Quebec, Australia, New Zealand and South Africa, and there is no trial, only a 30-day money-back guarantee.
Optery pricing and detailsFrom $7.99/mo
For: People in the UK and Europe, and households of up to 5
Incogni sends removal requests to data brokers, public and private, citing laws such as the GDPR and CCPA, after you sign one authorization form; it says it covers 420+ brokers and keeps resending requests. Standard is $95.88 a year ($15.98 billed monthly), and Family covers up to 5 people for $191.88 a year. It serves the US, Canada, the UK, the EU and a few other European countries. It is second because it costs more and shows nothing first: there is no free plan or trial, its terms allow three extra emails, addresses or phone numbers per account, and custom requests need Unlimited at $179.88 a year.
Incogni pricing and detailsFrom $19.99/yr
For: US residents who want to pay the least
EasyOptOuts files opt-outs automatically at 200+ people-search sites and a few large brokers such as Acxiom and LexisNexis, by its own count, for $19.99 a year. It asks only for your legal name, birth date, current address and email, with past addresses, other names and phone numbers optional, and offers a 150-day money-back guarantee. It is third because it does less: it is for US residents only, it says it rescans every 4 months, there are no custom requests or family plan, and PeopleConnect sites such as Intelius and TruthFinder are left to you.
EasyOptOuts pricing and detailsRanked on Oct 18, 2026 from what each listing shows and what people say about the tool, not from our own testing. How we rank
Keep or make
Keep7Your call0Make0None of these data removal services is one to make.
7 tools
Data Removal
Identity theft protection plans that include data broker removal
Data Removal
Data broker removal handled by privacy staff, sold by the year
Data Removal
Low-cost automated opt-outs from 200+ US people-search sites
Data Removal
Automated data broker opt-outs from the company Surfshark started
Data Removal
Threat-based personal data removal for people at risk of doxxing
Data Removal
Data broker removal with a free exposure report and screenshot proof
Data Removal
Data broker removal with custom takedowns and a white-glove tier
ToolGPA ranks Optery first (for: most people who want their details off broker sites), Incogni second (for: people in the UK and Europe, and households of up to 5), EasyOptOuts third (for: uS residents who want to pay the least). Optery comes first: a free report shows where you are listed, with screenshots, and Core files removals for $39 a year. Incogni is second for people in the UK and Europe and households of up to 5, at $95.88 a year with nothing free. EasyOptOuts is third for US residents who want to pay least, at $19.99 a year. Aura grades above both but sells removal only inside identity theft plans from $12 a month. Privacy Bee also grades above them and says it serves almost every country, but its prices are shown only as approximate.
From what each tool's own pages show (price, free plan, platforms, features and limits) and from what people say about it in public reviews and discussions. Not from our own testing. First place goes to the tool that suits the most people, and second and third to the best choices for the readers it leaves out.