Social Media Schedulers

Our top three social media schedulers

The first two are close. Buffer comes first because its free plan schedules posts to 3 channels and its iPhone and iPad app averages 4.7 from about 34,600 ratings. Zoho Social grades higher and does more, with a full inbox and approvals, but its free plan cannot schedule. Metricool is third for anyone handling several brands. Vista Social also grades higher than Buffer but starts at $950 a year for 2 users, with X $29 a month extra. Publer narrowly missed: it costs about what Buffer does but has no inbox on record.

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   First: Buffer

   Free plan · from $5/mo

   For: Most people

   Buffer schedules posts to 12 networks, including Instagram, LinkedIn, TikTok, Threads, Bluesky and YouTube, from a queue and a calendar on the web, iPhone and Android. The free plan covers 3 channels and 1 user, Essentials is $5 a channel a month billed yearly, and every plan includes the API. Its iPhone and iPad app averages 4.7 from about 34,600 ratings. Know the limits: the free plan holds 10 queued posts per channel, the inbox handles comments only, and approvals need Team at $10 a channel.

   iPhone and iPad app: 4.7 out of 5 on the App Store

   Buffer pricing and details
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   Second: Zoho Social

   Free plan · from $10/mo

   For: Small teams that need a full inbox and approvals

   Zoho Social's Standard plan covers one account on each of 14 networks for $10 a month billed yearly, less than Buffer charges for three channels. Premium, at $40 a month billed yearly, adds 3 team members, an inbox with assignment rules, approvals, custom reports and links to Zoho CRM and Desk. Its iPhone and iPad app averages 4.7 from 700 ratings. It is second because the free plan only publishes at once, with no scheduling, Standard is for one person, and a second account on the same network needs another brand.

   iPhone and iPad app: 4.7 out of 5 on the App Store

   Zoho Social pricing and details
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   Third: Metricool

   Free plan · from $20/mo

   For: Freelancers and small agencies handling several brands

   Metricool prices by brand, meaning one profile on each network plus a website. Starter is $20 a month billed yearly for up to 5 brands, with unlimited publishing and analytics history, 100 competitors and PDF reports, and its reports also cover Facebook, Google and TikTok ads. The free plan covers 1 brand with 20 posts a month. It is third because X costs $10 a month per account, team access and approvals need Advanced at $53 a month, and the free plan leaves out LinkedIn and X.

   Metricool pricing and details

Ranked on Oct 17, 2026 from what each listing shows and what people say about the tool, not from our own testing. How we rank