Brand24
Social listening across social networks, news, blogs and podcasts
Brand24 report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for hearing what people say about your brand
Brand24 doesn't post anything for you. It listens: it gathers public mentions of your keywords from social networks, news, blogs, forums and podcasts, measures reach and sentiment, and warns you when mentions spike. It's priced like the big social suites, though, at $199 a month billed annually for 3 keywords and 1 user, and LinkedIn, YouTube and TikTok start on Team.
Who Brand24 is for
- Great if you run PR or marketing and need to hear about a complaint before it spreads
- Handy when you report share of voice against competitors for clients
- Good for teams who want many people on one plan, as Team has unlimited users
Who Brand24 is not for
- Skip it if you want to schedule and publish posts, as it only listens
- Pricey if you're one person, as Individual is $199 a month billed annually for 3 keywords
- Not for you if your audience lives on LinkedIn, YouTube or TikTok and you're on Individual, which leaves them out
Why Brand24 gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGraded against its listed alternatives, the big social suites, not schedulers. Individual is $199 a month billed annually for 1 user and 3 keywords, dear for one person. Team at $299 has unlimited users, so a small team pays about what those suites charge for two or three seats.
- CFree plan and trialNo free plan, but a 14-day free trial with no credit card. Two weeks is enough to see what turns up for your brand name, and going over a plan's mentions prompts an upgrade talk rather than a charge.
- CFeaturesIt does listening fully: mentions from social, news, blogs, forums and podcasts, sentiment, spike alerts, influencer ranking and share of voice. But it's a smaller job than this category's, with no posting or inbox, and Individual leaves out LinkedIn, YouTube, TikTok and reach.
- CEase of useNo App Store rating on record. You pick the keywords, capped by plan, then work through mentions, sentiment and reach. Individual only refreshes every 12 hours, and real-time updates and the AI tools that sum it all up start on Pro.
- BPlatforms and integrationsWeb, iPhone and Android, with push alerts on your phone and Slack or Microsoft Teams alerts. The API costs an extra $149 on Pro and Business. No desktop app, which an A needs.
What these grades rest on. Graded from this listing, whose facts were read from Brand24's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/brand24#review"><img src="https://toolgpa.com/badge/brand24.svg" alt="Brand24: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Brand24 stands among social media schedulers
Brand24's GPA of 2.2 is higher than 2 of the 20 other social media schedulers we grade, and level with 8.
It stands best on platforms and integrations (B, above 1 of 20) and worst on features (C, above 0).
Its paid plans start at $199 a month, against a middle price of $29 for the category: 20 of the 20 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 12 tools score higher and cost less.
Each grade against the category
Every bar is all 21 social media schedulers we grade, cut by the letter each got. Brand24’s own letter is outlined.
- CValue for moneyAbove 4 of 20, level with 15
- CFree plan and trialAbove 1 of 20, level with 18
- CFeaturesAbove 0 of 20, level with 11
- CEase of useAbove 0 of 20, level with 15
- BPlatforms and integrationsAbove 1 of 20, level with 18
Price against what you get
Each dot is one of 21 social media schedulers. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Brand24, or make your own?
Your call
You could make the core of Brand24 for yourself: reports.
What you would give up is listed below. Whether that is worth the price is your call. It costs $2,388 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Slack and Microsoft Teams among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Brand24’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Brand24?
Brand24 is a social listening and media monitoring service. It collects public mentions of the keywords you set from social networks, news sites, blogs, forums, reviews, newsletters and podcasts, then measures their reach and sentiment and flags sudden spikes. Plans are priced by how many keywords you track and how many mentions a month it collects, with AI summaries and a chat assistant over your data on the higher tiers.
Brand24 is a paid product with a free trial, starting at $199 per month, billed annually ($249 billed monthly). See every plan
Good for
- Marketing and PR teams tracking what people say about a brand online
- Spotting complaints or a PR problem early from a spike in mentions
- Agencies reporting on share of voice against competitors
Worth knowing
- Each plan caps keywords and monthly mentions; Individual allows 3 keywords, 2,000 mentions and 1 user. Going over prompts an upgrade talk, not a charge.
- Individual leaves out LinkedIn, YouTube, TikTok and reach tracking; reviews and newsletters start at Pro and podcasts at Business.
- Individual refreshes every 12 hours and Team hourly; real-time updates, the AI tools and PDF or Excel exports start at Pro.
- API access costs an extra $149 on Pro and Business and is included on Enterprise; annual billing is set up by contacting Brand24.
Key features
- Mention monitoring
- Tracks keywords on Facebook, Instagram, X, Reddit, news and blogs on every plan; LinkedIn, YouTube and TikTok from Team, reviews and newsletters from Pro, podcasts from Business.
- Reach, sentiment and emotions
- Sentiment on every plan, reach from Team, and from Pro emotion analysis, advertising value equivalency and a presence score for the brand.
- AI insights and Brand Assistant
- Automatic insight reports, topic analysis and a chat assistant that answers questions from your monitoring data, from the Pro plan.
- Alerts and anomaly detection
- Storm alerts and custom notifications for sudden jumps in mentions or reach, with push notifications in the mobile app and Slack or Teams alerts.
- Influencer and competitor analysis
- From Pro, ranks the most influential authors and sites in a discussion; projects can be compared side by side to measure share of voice.
- Reports and exports
- Daily and weekly email reports on every plan; PDF, Excel and PowerPoint exports and white-labelled reports start at Pro.
Brand24 pricing
- Starts at
- $199 per month, billed annually ($249 billed monthly)
- Free plan
- None
- Free trial
- 14-day free trial, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Individual | $199per month, billed annually ($249 billed monthly) | 3 keywords, 2,000 mentions a month, 1 user, updates every 12 hours and AI sentiment analysis. |
| Team | $299per month, billed annually ($349 billed monthly) | 7 keywords, 10,000 mentions a month, unlimited users, hourly updates, reach tracking, and LinkedIn, YouTube and TikTok sources. |
| Pro | $399per month, billed annually ($499 billed monthly) | 12 keywords, 40,000 mentions a month, real-time updates, the AI Brand Assistant, events detection, and AI insights and topics for 2 projects. |
| Business | $599per month, billed annually ($699 billed monthly) | 25 keywords, 100,000 mentions a month, AI insights for 5 projects, unlimited AI topics, advanced reports and a client success lead. |
| Enterprise | $1,499per month and up, billed annually | Custom keyword and mention limits, unlimited AI insights, dedicated consulting and the AI Visibility module. Arranged with sales. |
Read from brand24.com on Oct 18, 2026. Prices change, so confirm with Brand24 before you buy.
Ways to pay less
- Annual discountUp to 3 months free with annual billing
Brand24's pricing page says annual billing gives up to 3 months free: Individual is $199 a month billed annually against $249 monthly, and Business $599 against $699.
Stated on brand24.com
Works with
Brand24 alternatives
- Brand24 vs Sprout Social
Free trial · from $79/mo
- Brand24 vs Hootsuite
Free trial · from $99/mo
- Brand24 vs Agorapulse
Free trial · from $79/mo
- Brand24 vs Iconosquare
Free plan · from €9/mo
Common questions
Is Brand24 free?
No, Brand24 is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Brand24 cost?
Brand24 lists 5 plans. Individual: $199 per month, billed annually ($249 billed monthly). Team: $299 per month, billed annually ($349 billed monthly). Pro: $399 per month, billed annually ($499 billed monthly). Business: $599 per month, billed annually ($699 billed monthly). Enterprise: $1,499 per month and up, billed annually. Prices were read from brand24.com on Oct 18, 2026.
What platforms does Brand24 work on?
Brand24 is available on Web, iOS and Android.
Does Brand24 offer any discounts?
Brand24 publicly lists the following: Up to 3 months free with annual billing.
Does Brand24 have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Brand24 is listed for Web, iOS and Android.
Does Brand24 have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. Brand24 is listed for Web, iOS and Android.
Is Brand24 open source?
Brand24 is not described as open source on its own site, as read on Oct 18, 2026.
Does Brand24 have an API?
Yes. Brand24 offers a public API, according to its own site.
What does Brand24 integrate with?
Brand24's listing names Slack and Microsoft Teams. A listing names up to eight integrations, so it may connect to more.
Who makes Brand24?
Brand24 is made by Brand24 Global Inc. It dates from 2011.
What are the alternatives to Brand24?
The closest alternatives to Brand24 in our directory are Sprout Social, Hootsuite, Agorapulse and Iconosquare. Each one has a side-by-side comparison with Brand24.
How does Brand24 compare with other social media schedulers?
Brand24's GPA of 2.2 is higher than 2 of the 20 other social media schedulers we grade, and level with 8. It stands best on platforms and integrations (B, above 1 of 20) and worst on features (C, above 0).
Is Brand24 good value for money?
ToolGPA grades Brand24 C for value for money. Its paid plans start at $199 a month, against a middle price of $29 for the category: 20 of the 20 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 12 tools score higher and cost less.
Could I make my own version of Brand24?
You could make the core of Brand24 for yourself: reports. What you would give up is listed below. Whether that is worth the price is your call. It costs $2,388 a year. What you could not make: A real app for iOS and Android. Something home-made would be a web page. It plugs into other products, Slack and Microsoft Teams among them, and has an API. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.