Brand24 vs Sprout Social
We give Brand24 and Sprout Social the same GPA: 2.2 out of 4.0. Brand24 grades higher on value for money. Sprout Social grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Brand24
Social listening across social networks, news, blogs and podcasts
Sprout Social
Social media management with a shared inbox, listening and reports
How we grade them
| 2.2GPABrand24Fair | 2.2GPASprout SocialFair | |
|---|---|---|
| Value for money | CGraded against its listed alternatives, the big social suites, not schedulers. Individual is $199 a month billed annually for 1 user and 3 keywords, dear for one person. Team at $299 has unlimited users, so a small team pays about what those suites charge for two or three seats. | DEssentials is $79 a seat a month billed yearly and covers 5 profiles, so two people pay $158 a month and three $237. That's in this category's dearest tenth, from $99. And that plan has no inbox: Standard, which does, is $199 a seat. |
| Free plan and trial | CNo free plan, but a 14-day free trial with no credit card. Two weeks is enough to see what turns up for your brand name, and going over a plan's mentions prompts an upgrade talk rather than a charge. | CNo free plan, but a 30-day trial with no card needed, twice the usual 14 days here. That's time to run a whole month of posts through it. |
| Features | CIt does listening fully: mentions from social, news, blogs, forums and podcasts, sentiment, spike alerts, influencer ranking and share of voice. But it's a smaller job than this category's, with no posting or inbox, and Individual leaves out LinkedIn, YouTube, TikTok and reach. | BPublishing to 11 networks including Reddit and Snapchat, an inbox that pulls in messages, reviews and WhatsApp, approvals, competitor and paid reports, and an API. Nothing in the listing shows a gap in the core job; listening is an add-on. |
| Ease of use | CNo App Store rating on record. You pick the keywords, capped by plan, then work through mentions, sentiment and reach. Individual only refreshes every 12 hours, and real-time updates and the AI tools that sum it all up start on Pro. | CIts iPhone and iPad app averages 4.2 from about 1,300 ratings, and the full suite takes some setting up across profiles, inbox rules and reports. |
| Platforms and integrations | BWeb, iPhone and Android, with push alerts on your phone and Slack or Microsoft Teams alerts. The API costs an extra $149 on Pro and Business. No desktop app, which an A needs. | BWeb, iPhone and Android, with Salesforce, Zendesk, HubSpot, Canva, Slack, Shopify and Tableau, and the Sprout API on Advanced. No desktop app, which an A needs. |
| Best for | hearing what people say about your brand | customer care on social for bigger teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brand24 and Sprout Social. How we grade
Price against what you get
Brand24 starts at $199 a month and scores 2.3 out of 4 on features, ease of use and platforms. Sprout Social starts at $79 a month for each person and scores 2.7.
Sprout Social scores higher and starts $120 a month lower. Of the other social media schedulers on the chart, 12 score higher than Brand24 for less, and 3 score higher than Sprout Social for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Brand24 starts at $199 per month, billed annually ($249 billed monthly). Sprout Social starts at $79 per seat / month, billed annually ($99 billed monthly).
- Sprout Social also covers calendar and shared inbox.
At a glance
| Brand24 | Sprout Social | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $199 per month, billed annually ($249 billed monthly) | $79 per seat / month, billed annually ($99 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 30-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Brand24 Global Inc. | Sprout Social, Inc. |
| Price read from | brand24.com | sproutsocial.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Brand24
- Marketing and PR teams tracking what people say about a brand online
- Spotting complaints or a PR problem early from a spike in mentions
- Agencies reporting on share of voice against competitors
Sprout Social
- Marketing teams that handle social customer care in the same tool
- Brands that want competitor and paid reporting beside publishing
- Companies connecting social to Salesforce, Zendesk or HubSpot
Worth knowing
Brand24
- Each plan caps keywords and monthly mentions; Individual allows 3 keywords, 2,000 mentions and 1 user. Going over prompts an upgrade talk, not a charge.
- Individual leaves out LinkedIn, YouTube, TikTok and reach tracking; reviews and newsletters start at Pro and podcasts at Business.
- Individual refreshes every 12 hours and Team hourly; real-time updates, the AI tools and PDF or Excel exports start at Pro.
- API access costs an extra $149 on Pro and Business and is included on Enterprise; annual billing is set up by contacting Brand24.
Sprout Social
- There is no free plan, and every seat is charged at the plan's full rate, from $79 a month on Essentials to $399 on Advanced, billed annually.
- Essentials and Standard stop at 5 social profiles; unlimited profiles start at Professional.
- The Sprout API and help desk integrations need Advanced at $399 per seat / month, billed annually.
- Listening and Premium Analytics are paid add-ons on top of the plan price, available from Standard.
Key features
Brand24
- Mention monitoring
- Tracks keywords on Facebook, Instagram, X, Reddit, news and blogs on every plan; LinkedIn, YouTube and TikTok from Team, reviews and newsletters from Pro, podcasts from Business.
- Reach, sentiment and emotions
- Sentiment on every plan, reach from Team, and from Pro emotion analysis, advertising value equivalency and a presence score for the brand.
- AI insights and Brand Assistant
- Automatic insight reports, topic analysis and a chat assistant that answers questions from your monitoring data, from the Pro plan.
- Alerts and anomaly detection
- Storm alerts and custom notifications for sudden jumps in mentions or reach, with push notifications in the mobile app and Slack or Teams alerts.
- Influencer and competitor analysis
- From Pro, ranks the most influential authors and sites in a discussion; projects can be compared side by side to measure share of voice.
- Reports and exports
- Daily and weekly email reports on every plan; PDF, Excel and PowerPoint exports and white-labelled reports start at Pro.
Sprout Social
- Publishing calendar
- Posts for Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Pinterest, Bluesky, Reddit and Snapchat are planned on one calendar, with optimal send times.
- Smart Inbox
- Messages, comments, Messenger and WhatsApp conversations and reviews arrive in one inbox, with tagging from Professional and sentiment on Advanced.
- Approvals and collaboration
- Message approval workflows, calendar notes and a shared asset library, with calendars that can be shared with people outside the account for sign-off.
- Reports and competitor insights
- Profile and post reports on every plan; competitor, tag and paid reports from Professional; team productivity and customer care reports on Advanced.
- Trellis AI agent
- Each seat gets 100 Trellis credits a month for questions about social data. Trellis Plus costs $28 per user a month billed annually ($35 monthly).
- Add-ons
- Listening, Premium Analytics and Employee Advocacy are sold separately on Standard and up, and influencer marketing is a separate product.
Plans
Brand24
Individual$199
per month, billed annually ($249 billed monthly)
3 keywords, 2,000 mentions a month, 1 user, updates every 12 hours and AI sentiment analysis.
Team$299
per month, billed annually ($349 billed monthly)
7 keywords, 10,000 mentions a month, unlimited users, hourly updates, reach tracking, and LinkedIn, YouTube and TikTok sources.
Pro$399
per month, billed annually ($499 billed monthly)
12 keywords, 40,000 mentions a month, real-time updates, the AI Brand Assistant, events detection, and AI insights and topics for 2 projects.
Business$599
per month, billed annually ($699 billed monthly)
25 keywords, 100,000 mentions a month, AI insights for 5 projects, unlimited AI topics, advanced reports and a client success lead.
Enterprise$1,499
per month and up, billed annually
Custom keyword and mention limits, unlimited AI insights, dedicated consulting and the AI Visibility module. Arranged with sales.
Sprout Social
Essentials$79
per seat / month, billed annually ($99 billed monthly)
Publishing for up to 5 social profiles, optimal send times, profile and post reports, and 100 Trellis AI credits a month.
Standard$199
per seat / month, billed annually ($249 billed monthly)
5 social profiles, the consolidated inbox, collaboration tools, keyword and location monitoring, and review management.
Professional$299
per seat / month, billed annually ($399 billed monthly)
Unlimited social profiles, message tagging, competitor, tag and paid insights, and AI post enhancement.
Advanced$399
per seat / month, billed annually ($499 billed monthly)
AI reply help, inbox sentiment, the Sprout API, help desk integrations, team productivity and customer care reports, and spike alerts.
EnterpriseCustom
A tailored plan with white-glove onboarding, single sign-on setup and priority support.
Ways to pay less
Brand24
- Annual discount
Up to 3 months free with annual billing
Brand24's pricing page says annual billing gives up to 3 months free: Individual is $199 a month billed annually against $249 monthly, and Business $599 against $699.
Sprout Social
- Annual discount
About 20% off with annual billing
Paying for a year up front brings Standard to $199 a seat a month from $249, Professional to $299 from $399 and Advanced to $399 from $499.
- Nonprofit
Nonprofit pricing on Professional and Advanced
US nonprofits that commit to at least two seats on an annual plan pay $239 a seat a month for Professional and $299 for Advanced.
