Metricool
Social media planner and analytics priced by the number of brands
Our verdict
Third of our top three social media schedulers
For: Freelancers and small agencies handling several brands
Metricool prices by brand, meaning one profile on each network plus a website. Starter is $20 a month billed yearly for up to 5 brands, with unlimited publishing and analytics history, 100 competitors and PDF reports, and its reports also cover Facebook, Google and TikTok ads. The free plan covers 1 brand with 20 posts a month. It is third because X costs $10 a month per account, team access and approvals need Advanced at $53 a month, and the free plan leaves out LinkedIn and X.
See all three and how we rankMetricool report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for social, ads and website stats in one place
Metricool is a planner with unusually wide analytics: social profiles, Facebook, Google and TikTok ads, and your website, with unlimited history on paid plans. It's priced by brand rather than by person, and a team needs Advanced at $53 a month billed yearly. X costs $10 a month extra per account on every paid plan.
Who Metricool is for
- Great if you want ad and website numbers beside your social reports
- Good for freelancers paying by brand rather than by person
- Handy when you're starting out with one brand on the free plan
Who Metricool is not for
- Pricey if you're big on X, as every X account is $10 a month on top
- Tight if you're staying free, with 20 posts a month and no LinkedIn
- Not for you if a team wants to share Starter, since team access is on Advanced
Why Metricool gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyTeam access starts on Advanced, $53 a month billed yearly for up to 15 brands, so that's what two or three people pay for five profiles. That's between this category's $29 middle and $58 dearer quarter. On your own, Starter is $20 for 5 brands.
- CFree plan and trialA free plan for 1 brand, with 30 days of analytics and 5 competitors. But it leaves out LinkedIn and X and stops at 20 scheduled posts a month, which a business posting daily will hit.
- BFeaturesA planner for 11 networks, an inbox, comment-to-DM automations, reports with ads and website data, 100 competitors and an API. Nothing in the listing shows a gap in the core job; extras sit in add-ons, like X at $10 an account.
- CEase of useThere's no App Store rating on record for us to go by, and you'll connect social, ad and website accounts to get the most from it. So it gets the ordinary grade.
- BPlatforms and integrationsWeb, iPhone and Android, with Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify, plus an API on Advanced. No desktop app, which an A needs.
What these grades rest on. Graded from this listing, whose facts were read from Metricool's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/metricool#review"><img src="https://toolgpa.com/badge/metricool.svg" alt="Metricool: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Metricool stands among social media schedulers
Metricool's GPA of 2.4 is higher than 10 of the 19 other social media schedulers we grade, and level with 4.
It stands best on features (B, above 11 of 19) and worst on ease of use (C, above 0).
Its paid plans start at $20 a month, against a middle price of $27.25 for the category: 8 of the 19 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 20 social media schedulers we grade, cut by the letter each got. Metricool’s own letter is outlined.
- CValue for moneyAbove 4 of 19, level with 14
- CFree plan and trialAbove 1 of 19, level with 17
- BFeaturesAbove 11 of 19, level with 8
- CEase of useAbove 0 of 19, level with 14
- BPlatforms and integrationsAbove 1 of 19, level with 17
Price against what you get
Each dot is one of 20 social media schedulers. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Metricool, or make your own?
Keep it
The plain part of Metricool you could make: calendar and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $240 a year.
What you could make
- Calendar and reports: an app builder makes these well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Canva, Google Drive and Adobe Express among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Metricool’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Metricool?
Metricool plans and auto-publishes posts, reports on social profiles, ad accounts and a website, and tracks competitors. Its unit is the brand: one profile on each network plus a website, so prices step up with the number of brands managed rather than with users. A free plan covers one brand with 20 scheduled posts a month.
Metricool has a free plan. Paid plans start at $20 per month for up to 5 brands, billed annually ($25 billed monthly). See every plan
Good for
- Freelancers and small agencies paying by brand rather than by user
- People who want ad and website analytics beside social reports
- Anyone starting out on a free plan with one brand
Worth knowing
- The Free plan leaves out LinkedIn and X and allows 20 scheduled posts a month with 30 days of analytics.
- X needs an add-on at $10 a month per connected account on every paid plan.
- Team access, approvals, the API and Data Studio connector need Advanced at $53 a month, billed annually.
- Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on, from $12 a month on Starter and $36 on Advanced.
Key features
- Planner
- A calendar with best-time suggestions auto-publishes to Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, LinkedIn, Bluesky, X, Twitch and Google Business Profile.
- Analytics and competitors
- Reports cover social profiles, Facebook, Google and TikTok ads, and a website or blog. Paid plans keep unlimited history and follow up to 100 competitors.
- Reports
- PDF and PPT reports can be downloaded or sent monthly; Advanced adds customizable templates and a Data Studio connector for combined reports.
- Inbox and Flows
- Messages and comments from Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile in one inbox, plus automations that turn comments into DMs.
- AI assistant and MCP
- AI credits per brand each month (5 on Free, 20 on Starter, 35 on Advanced) write and adapt posts, and a Metricool MCP server works with AI assistants.
- SmartLinks
- A link-in-bio page with unlimited links, images and buttons, a YouTube feed and click analytics; paid plans allow several pages.
Metricool pricing
- Starts at
- $20 per month for up to 5 brands, billed annually ($25 billed monthly)
- Free plan
- 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 brand, 20 posts a month, 30 days of analytics, 5 competitor profiles and 5 AI credits a month. |
| Starter | $20per month for up to 5 brands, billed annually ($25 billed monthly) | Unlimited publishing, LinkedIn, unlimited analytics history, 100 competitors, PDF and PPT reports. $36 a month for 10 brands, billed annually. |
| Advanced | $53per month for up to 15 brands, billed annually ($67 billed monthly) | Team and client access, roles, post approvals, report templates, Data Studio connector and API. $85 at 25 brands, $159 at 50, billed annually. |
| Custom | Custom | More than 50 brands, white label, a dedicated account manager and custom AI credits. |
Read from metricool.com on Oct 17, 2026. Prices change, so confirm with Metricool before you buy.
Ways to pay less
- Annual discountUp to 24% off with annual billing
Annual billing brings Starter to $20 a month from $25 for 5 brands, and Advanced to $53 from $67 for 15 brands.
Stated on metricool.com
Works with
Metricool alternatives
- Metricool vs Buffer
Free plan · from $5/mo
- Metricool vs Publer
Free plan · from $4/mo
- Metricool vs SocialBee
Free trial · from $29/mo
- Metricool vs Later
Free trial · from $18.75/mo
- Metricool vs Iconosquare
Free plan · from €9/mo
Common questions
Is Metricool free?
Metricool has a free plan. 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics. Paid plans start at $20 per month for up to 5 brands, billed annually ($25 billed monthly).
How much does Metricool cost?
Metricool lists 4 plans. Free: $0. Starter: $20 per month for up to 5 brands, billed annually ($25 billed monthly). Advanced: $53 per month for up to 15 brands, billed annually ($67 billed monthly). Custom: custom pricing. Prices were read from metricool.com on Oct 17, 2026.
What platforms does Metricool work on?
Metricool is available on Web, iOS and Android.
Does Metricool offer any discounts?
Metricool publicly lists the following: Up to 24% off with annual billing.
Does Metricool have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. Metricool is listed for Web, iOS and Android.
Does Metricool have a macOS app?
No macOS app was listed when its pages were read on Oct 17, 2026. Metricool is listed for Web, iOS and Android.
Is Metricool open source?
Metricool is not described as open source on its own site, as read on Oct 17, 2026.
Does Metricool have an API?
Yes. Metricool offers a public API, according to its own site.
What does Metricool integrate with?
Metricool's listing names Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify. A listing names up to eight integrations, so it may connect to more.
Who makes Metricool?
Metricool is made by Metricool Software, S.L. It dates from 2015.
What are the alternatives to Metricool?
The closest alternatives to Metricool in our directory are Buffer, Publer, SocialBee, Later and Iconosquare. Each one has a side-by-side comparison with Metricool.
How does Metricool compare with other social media schedulers?
Metricool's GPA of 2.4 is higher than 10 of the 19 other social media schedulers we grade, and level with 4. It stands best on features (B, above 11 of 19) and worst on ease of use (C, above 0).
Is Metricool good value for money?
ToolGPA grades Metricool C for value for money. Its paid plans start at $20 a month, against a middle price of $27.25 for the category: 8 of the 19 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Could I make my own version of Metricool?
The plain part of Metricool you could make: calendar and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It costs $240 a year. What you could not make: A real app for iOS and Android. Something home-made would be a web page. It plugs into other products, Canva, Google Drive and Adobe Express among them, and has an API. AI features, unless you pay a model provider for each request yourself. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.