Metricool vs SocialBee
We give Metricool a 2.4 GPA and SocialBee a 2.2, out of 4.0. Metricool grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Metricool
Social media planner and analytics priced by the number of brands
SocialBee
Category-based social media scheduler that recycles evergreen posts
How we grade them
| 2.4GPAMetricoolFair | 2.2GPASocialBeeFair | |
|---|---|---|
| Value for money | CTeam access starts on Advanced, $53 a month billed yearly for up to 15 brands, so that's what two or three people pay for five profiles. That's between this category's $29 middle and $58 dearer quarter. On your own, Starter is $20 for 5 brands. | CBootstrap covers 5 profiles for $290 a year, about $24 a month, but it's one user, and a second costs $10 a month. So two people pay about $34. That's a touch above this category's $29 middle and well under the $58 dearer quarter. |
| Free plan and trial | CA free plan for 1 brand, with 30 days of analytics and 5 competitors. But it leaves out LinkedIn and X and stops at 20 scheduled posts a month, which a business posting daily will hit. | CNo free plan, but a 14-day trial of Pro with no card needed. When it ends, posting stops until you pick a plan. |
| Features | BA planner for 11 networks, an inbox, comment-to-DM automations, reports with ads and website data, 100 competitors and an API. Nothing in the listing shows a gap in the core job; extras sit in add-ons, like X at $10 an account. | CCategory scheduling, recycling, unlimited AI writing, an inbox, and approvals from Accelerate. The gap its listing names: WhatsApp, Telegram and other networks without direct posting only get a phone reminder and a manual post. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect social, ad and website accounts to get the most from it. So it gets the ordinary grade. | CThere's no App Store rating on record for us to go by, and you'll set up categories and posting slots before anything goes out. So it gets the ordinary grade. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Google Drive, Adobe Express, Zapier, Make, Data Studio, WordPress and Shopify, plus an API on Advanced. No desktop app, which an A needs. | BWeb, iPhone and Android, with Canva, Unsplash, GIPHY, Zapier, Make and Pabbly. No desktop app, which an A needs. |
| Best for | social, ads and website stats in one place | recycling evergreen posts by category |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Metricool and SocialBee. How we grade
Price against what you get
Metricool starts at $20 a month and scores 2.7 out of 4 on features, ease of use and platforms. SocialBee starts at $29 a month and scores 2.3.
Metricool scores higher and starts $9 a month lower. Of the other social media schedulers on the chart, 3 score higher than Metricool for less, and 8 score higher than SocialBee for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Metricool starts at $20 per month for up to 5 brands, billed annually ($25 billed monthly). SocialBee starts at $29 per month for up to 5 social profiles, billed monthly ($290 yearly).
- Metricool has a free plan. SocialBee does not, though it has a free trial.
At a glance
| Metricool | SocialBee | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $20 per month for up to 5 brands, billed annually ($25 billed monthly) | $29 per month for up to 5 social profiles, billed monthly ($290 yearly) |
| Free plan | 1 brand on every network except LinkedIn and X, 20 scheduled posts a month, 5 competitors and 30 days of analytics. | None |
| Free trial | None listed | 14-day free trial of the Pro plan, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Metricool Software, S.L. | SocialBee LABS SRL |
| Price read from | metricool.com | socialbee.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Metricool
- Freelancers and small agencies paying by brand rather than by user
- People who want ad and website analytics beside social reports
- Anyone starting out on a free plan with one brand
SocialBee
- Small businesses that want evergreen posts to keep circulating
- Freelancers and agencies keeping each client in a separate workspace
- Teams that also post to WhatsApp, Telegram or Facebook Groups by reminder
Worth knowing
Metricool
- The Free plan leaves out LinkedIn and X and allows 20 scheduled posts a month with 30 days of analytics.
- X needs an add-on at $10 a month per connected account on every paid plan.
- Team access, approvals, the API and Data Studio connector need Advanced at $53 a month, billed annually.
- Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on, from $12 a month on Starter and $36 on Advanced.
SocialBee
- There is no free plan; posting stops when the 14-day trial ends unless a plan is bought.
- Bootstrap and Accelerate allow 1 user; extra users and workspaces cost $10 a month each, and 5 more profiles $15 a month.
- Bootstrap keeps 3 months of analytics; exporting branded reports needs Pro at $99 a month.
- Networks without direct posting, such as WhatsApp and Telegram, rely on reminders from the mobile app and a manual post.
Key features
Metricool
- Planner
- A calendar with best-time suggestions auto-publishes to Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, LinkedIn, Bluesky, X, Twitch and Google Business Profile.
- Analytics and competitors
- Reports cover social profiles, Facebook, Google and TikTok ads, and a website or blog. Paid plans keep unlimited history and follow up to 100 competitors.
- Reports
- PDF and PPT reports can be downloaded or sent monthly; Advanced adds customizable templates and a Data Studio connector for combined reports.
- Inbox and Flows
- Messages and comments from Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile in one inbox, plus automations that turn comments into DMs.
- AI assistant and MCP
- AI credits per brand each month (5 on Free, 20 on Starter, 35 on Advanced) write and adapt posts, and a Metricool MCP server works with AI assistants.
- SmartLinks
- A link-in-bio page with unlimited links, images and buttons, a YouTube feed and click analytics; paid plans allow several pages.
SocialBee
- Content categories
- Posts are filed into categories, each with its own posting schedule, so a mix of topics goes out in a set rhythm. Evergreen posts can be recycled or expired.
- Direct and reminder publishing
- Posts go straight to Facebook, Instagram, Threads, LinkedIn, X, Pinterest, TikTok, YouTube, Google Business Profile and Bluesky; other networks get a phone reminder.
- AI Copilot and content tools
- AI writes captions and images without a cap on any plan and can draft a whole posting strategy, alongside Canva, Unsplash and GIPHY in the editor.
- Engagement inbox
- Comments, mentions and DMs from Facebook Pages and Instagram Business, and comments and mentions from Threads, LinkedIn pages, YouTube and X, in one place.
- Analytics and reports
- Audience growth, top posts and UTM tags on every plan. History runs to 3 months on Bootstrap and 2 years above it; branded report exports need Pro.
- Workspaces and approvals
- Each client or brand gets its own workspace. Post approvals start on Accelerate, and internal notes and several users per workspace on Pro.
Plans
Metricool
Free$0
1 brand, 20 posts a month, 30 days of analytics, 5 competitor profiles and 5 AI credits a month.
Starter$20
per month for up to 5 brands, billed annually ($25 billed monthly)
Unlimited publishing, LinkedIn, unlimited analytics history, 100 competitors, PDF and PPT reports. $36 a month for 10 brands, billed annually.
Advanced$53
per month for up to 15 brands, billed annually ($67 billed monthly)
Team and client access, roles, post approvals, report templates, Data Studio connector and API. $85 at 25 brands, $159 at 50, billed annually.
CustomCustom
More than 50 brands, white label, a dedicated account manager and custom AI credits.
SocialBee
Bootstrap$29
per month for up to 5 social profiles, billed monthly ($290 yearly)
1 user and 1 workspace, 10 content categories, unlimited AI content and 3 months of analytics.
Accelerate$49
per month for up to 10 social profiles, billed monthly ($490 yearly)
1 user, 50 categories, 2 years of analytics, hashtag organizer, bulk editing, CSV uploads and post approvals.
Pro$99
per month for up to 25 social profiles, billed monthly ($990 yearly)
3 users per workspace across 5 workspaces, unlimited categories, exportable branded reports and internal notes.
Pro50$179
per month for up to 50 social profiles, billed monthly
Agency plan with Pro features, 10 workspaces and 5 users per workspace. About 16% less when billed yearly.
Pro100$329
per month for up to 100 social profiles, billed monthly
Agency plan with 20 workspaces and 5 users per workspace. About 16% less when billed yearly.
Pro150$449
per month for up to 150 social profiles, billed monthly
Agency plan with 30 workspaces and 5 users per workspace. About 16% less when billed yearly.
Ways to pay less
Metricool
- Annual discount
Up to 24% off with annual billing
Annual billing brings Starter to $20 a month from $25 for 5 brands, and Advanced to $53 from $67 for 15 brands.
SocialBee
- Annual discount
16% off with yearly billing
Yearly billing costs $290 for Bootstrap, $490 for Accelerate and $990 for Pro, against $29, $49 and $99 a month billed monthly; agency plans get the same rate.
- Nonprofit
50% off for NGOs
SocialBee offers nongovernmental organizations 50% off a subscription, claimed by emailing the company.
- Education
50% off for educational institutions
Schools and other educational institutions can claim 50% off a subscription by emailing SocialBee.
