Iconosquare
Social media analytics and scheduling for brands and agencies
Iconosquare report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for social analytics and client reports
Iconosquare starts from the numbers: reach, engagement and audience data for eight networks, scheduled reports and custom dashboards, with scheduling and an inbox alongside. Prices are in euros. A team needs Scale at €69 a month billed yearly, since Starter and Launch are one user each.
Who Iconosquare is for
- Great if reporting on Instagram, TikTok and Facebook is the main event
- Good for agencies sending clients regular performance reports
- Handy when you watch competitors and hashtags next to your own posts
Who Iconosquare is not for
- Tight if you're on Starter, at 30 posts a month and one user
- Not for you if you want X on the cheapest plan, as X starts at Launch
- Pricey if a team needs in, since a second user means Scale at €69 a month
Why Iconosquare gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyStarter and Launch are one user, so two or three people need Scale: €69 a month billed yearly for 5 profiles and 3 users. At any normal exchange rate that's above this category's $58 dearer quarter but under its $99 dearest tenth. Alone, Starter is €15 for 5 profiles.
- CFree plan and trialFree for good with 2 profiles and 10 posts a month per profile, plus a 14-day trial with no card. One month of analytics history is thin for an analytics tool, though.
- BFeaturesAnalytics for 8 networks with dashboards and scheduled PDF and XLS reports, scheduling with captions per network, an inbox from Launch, and competitor and hashtag tracking on Scale. Nothing in the listing shows a gap in the core job.
- CEase of useThere's no App Store rating on record for us to go by, and you'll connect profiles and build dashboards to get the most from it. So it gets the ordinary grade.
- BPlatforms and integrationsWeb, iPhone and Android, with Zapier, Adobe Express and an MCP link for ChatGPT and Claude. No desktop app, which an A needs.
What these grades rest on. Graded from this listing, whose facts were read from Iconosquare's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Iconosquare? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/iconosquare#review"><img src="https://toolgpa.com/badge/iconosquare.svg" alt="Iconosquare: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Iconosquare stands among social media schedulers
Iconosquare's GPA of 2.4 is higher than 10 of the 19 other social media schedulers we grade, and level with 4.
It stands best on features (B, above 11 of 19) and worst on ease of use (C, above 0).
Its paid plans start at about $10.09 a month, against a middle price of $27.25 for the category: 4 of the 19 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 20 social media schedulers we grade, cut by the letter each got. Iconosquare’s own letter is outlined.
- CValue for moneyAbove 4 of 19, level with 14
- CFree plan and trialAbove 1 of 19, level with 17
- BFeaturesAbove 11 of 19, level with 8
- CEase of useAbove 0 of 19, level with 14
- BPlatforms and integrationsAbove 1 of 19, level with 17
Price against what you get
Each dot is one of 20 social media schedulers. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Iconosquare, or make your own?
Keep it
The plain part of Iconosquare you could make: reports and calendar. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $121.02 a year.
What you could make
- Reports and calendar: an app builder makes these well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Instagram, TikTok and Facebook among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Iconosquare’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Iconosquare?
Iconosquare is a social media management tool that leads with analytics. It reports on Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, schedules posts to them from one calendar and gathers comments, DMs and mentions in an inbox on higher plans. It is part of the Positive group of companies and shows its list prices in euros.
Iconosquare has a free plan. Paid plans start at €9 per month for up to 3 social profiles, billed annually. See every plan
Good for
- Brands that care most about reporting on Instagram, TikTok and Facebook results
- Agencies sending clients regular performance reports
- Teams that watch competitors and hashtags alongside their own posts
Worth knowing
- Starter and Launch include 1 user; Scale includes 3, and more users need the Custom plan.
- Publishing to X and the comments and DMs inbox start at Launch.
- Posting is capped at 30 posts a month on Starter and 100 on Launch; only Scale and Custom are unlimited.
- The free plan keeps just 1 month of analytics history and allows 10 posts a month per profile.
Key features
- Analytics across eight networks
- Reach, engagement and audience data for Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, including Reels and Stories, with custom dashboards.
- Scheduled reports
- Profile, competitor, hashtag and dashboard reports in PDF or XLS, sent on a schedule. Custom adds white-label reports with your own logo.
- Scheduling and cross-posting
- Schedule posts, Stories and Reels to several networks with captions adjusted per network, saved caption templates and a media library.
- Conversations inbox
- From Launch, comments, Facebook and Instagram DMs and brand mentions sit in one inbox with saved replies.
- Competitor and hashtag tracking
- Scale adds competitor benchmarks, hashtag analysis, custom feeds of other accounts and campaign tracking, plus post approval workflows.
- Uma AI Analyst
- An AI analyst answers questions about your social data using credits included in paid plans. An AI assistant drafts captions, and an MCP link opens the data to ChatGPT or Claude.
Iconosquare pricing
- Starts at
- €9 per month for up to 3 social profiles, billed annually
- Free plan
- 1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history.
- Free trial
- 14-day free trial of all features, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Free | €0 | 1 user, up to 2 social profiles, 10 posts a month per profile, standard analytics and 1 month of history. |
| Starter | €9per month for up to 3 social profiles, billed annually | 1 user, 30 posts a month, AI content tools, custom dashboards and 1 year of history. €15 a month for up to 5 profiles. |
| Launch | €33per month for up to 5 social profiles, billed annually | 1 user, 100 posts a month, automated reports, an inbox for comments, DMs and mentions, and X publishing and analytics. |
| Scale | €69per month for up to 5 social profiles, billed annually | 3 users, unlimited posts, approvals, campaign and paid post tracking, competitor and hashtag monitoring. €219 a month at 20 profiles. |
| Custom | €116per month and up, billed annually | 5 to unlimited profiles, one or unlimited users, white-label reports, onboarding and a customer success manager. Arranged through sales. |
Read from iconosquare.com on Oct 17, 2026. Prices change, so confirm with Iconosquare before you buy.
Ways to pay less
- Annual discountTwo months free with yearly billing
Paying yearly saves the equivalent of two months: €36 a year on Starter, €72 on Launch, €168 on Scale and €276 on Custom.
Stated on iconosquare.com
Works with
Iconosquare alternatives
- Iconosquare vs Later
Free trial · from $18.75/mo
- Iconosquare vs Sprout Social
Free trial · from $79/mo
- Iconosquare vs Metricool
Free plan · from $20/mo
- Iconosquare vs Agorapulse
Free trial · from $79/mo
- Iconosquare vs Hootsuite
Free trial · from $99/mo
Common questions
Is Iconosquare free?
Iconosquare has a free plan. 1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history. Paid plans start at €9 per month for up to 3 social profiles, billed annually.
How much does Iconosquare cost?
Iconosquare lists 5 plans. Free: €0. Starter: €9 per month for up to 3 social profiles, billed annually. Launch: €33 per month for up to 5 social profiles, billed annually. Scale: €69 per month for up to 5 social profiles, billed annually. Custom: €116 per month and up, billed annually. Prices were read from iconosquare.com on Oct 17, 2026.
What platforms does Iconosquare work on?
Iconosquare is available on Web, iOS and Android.
Does Iconosquare offer any discounts?
Iconosquare publicly lists the following: Two months free with yearly billing.
Does Iconosquare have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. Iconosquare is listed for Web, iOS and Android.
Does Iconosquare have a macOS app?
No macOS app was listed when its pages were read on Oct 17, 2026. Iconosquare is listed for Web, iOS and Android.
Is Iconosquare open source?
Iconosquare is not described as open source on its own site, as read on Oct 17, 2026.
What does Iconosquare integrate with?
Iconosquare's listing names Instagram, TikTok, Facebook, LinkedIn, Zapier, Adobe Express, ChatGPT and Claude. A listing names up to eight integrations, so it may connect to more.
Does Iconosquare have a free trial?
Yes. 14-day free trial of all features, no credit card required.
Who makes Iconosquare?
Iconosquare is made by Iconosquare (part of Positive).
What are the alternatives to Iconosquare?
The closest alternatives to Iconosquare in our directory are Later, Sprout Social, Metricool, Agorapulse and Hootsuite. Each one has a side-by-side comparison with Iconosquare.
How does Iconosquare compare with other social media schedulers?
Iconosquare's GPA of 2.4 is higher than 10 of the 19 other social media schedulers we grade, and level with 4. It stands best on features (B, above 11 of 19) and worst on ease of use (C, above 0).
Is Iconosquare good value for money?
ToolGPA grades Iconosquare C for value for money. Its paid plans start at about $10.09 a month, against a middle price of $27.25 for the category: 4 of the 19 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Could I make my own version of Iconosquare?
The plain part of Iconosquare you could make: reports and calendar. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It costs $121.02 a year. What you could not make: A real app for iOS and Android. Something home-made would be a web page. It plugs into other products, Instagram, TikTok and Facebook among them. AI features, unless you pay a model provider for each request yourself. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.