The Iconosquare Insider’s Guide
Everything we know about Iconosquare in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Iconosquare
The Insider’s Guide
Social media analytics and scheduling for brands and agencies
Every plan, grade, refund rule and rival among social media schedulers, read from Iconosquare’s own pages.
Made by Iconosquare (part of Positive) · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Iconosquare’s own pages, its app-store listings and our grades. Every fact in it is on Iconosquare’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 10 of the 19 other social media schedulers we grade
Iconosquare is a social media management tool that leads with analytics. It reports on Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, schedules posts to them from one calendar and gathers comments, DMs and mentions in an inbox on higher plans. It is part of the Positive group of companies and shows its list prices in euros.
To get you started, here are 9 things to know about Iconosquare, taken from its own pages and our grades.
There's no App Store rating on record for us to go by, and you'll connect profiles and build dashboards to get the most from it.
- 1
Best for social analytics and client reports
Iconosquare starts from the numbers: reach, engagement and audience data for eight networks, scheduled reports and custom dashboards, with scheduling and an inbox alongside.
- 2
Paid plans start at about $10.09 a month
As its pricing page puts it: €9 per month for up to 3 social profiles, billed annually.
- 3
There is a free plan
1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history.
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Analytics across eight networks
Reach, engagement and audience data for Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, including Reels and Stories, with custom dashboards.
- 6
Scheduled reports
Profile, competitor, hashtag and dashboard reports in PDF or XLS, sent on a schedule. Custom adds white-label reports with your own logo.
- 7
Scheduling and cross-posting
Schedule posts, Stories and Reels to several networks with captions adjusted per network, saved caption templates and a media library.
- 8
A 2.4 GPA, above 10 of 19
That is against the other social media schedulers we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Iconosquare you could make: reports and calendar. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Iconosquare at a glance
- Pricing
- Free plan, from €9 per month for up to 3 social profiles, billed annually
- Free plan
- Yes
- Free trial
- 14-day free trial of all features, no credit card required
- Runs on
- Web, iOS, Android
- Made by
- Iconosquare (part of Positive)
- Category
- Social Media Schedulers
- Our grade
- 2.4 GPA, fair
The report card
Best for social analytics and client reports
Iconosquare starts from the numbers: reach, engagement and audience data for eight networks, scheduled reports and custom dashboards, with scheduling and an inbox alongside. Prices are in euros. A team needs Scale at €69 a month billed yearly, since Starter and Launch are one user each.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Starter and Launch are one user, so two or three people need Scale: €69 a month billed yearly for 5 profiles and 3 users. At any normal exchange rate that's above this category's $58 dearer quarter but under its $99 dearest tenth. Alone, Starter is €15 for 5 profiles. |
| Free plan and trial | C | Free for good with 2 profiles and 10 posts a month per profile, plus a 14-day trial with no card. One month of analytics history is thin for an analytics tool, though. |
| Features | B | Analytics for 8 networks with dashboards and scheduled PDF and XLS reports, scheduling with captions per network, an inbox from Launch, and competitor and hashtag tracking on Scale. Nothing in the listing shows a gap in the core job. |
| Ease of use | C | There's no App Store rating on record for us to go by, and you'll connect profiles and build dashboards to get the most from it. So it gets the ordinary grade. |
| Platforms and integrations | B | Web, iPhone and Android, with Zapier, Adobe Express and an MCP link for ChatGPT and Claude. No desktop app, which an A needs. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Iconosquare is for
- Great if reporting on Instagram, TikTok and Facebook is the main event
- Good for agencies sending clients regular performance reports
- Handy when you watch competitors and hashtags next to your own posts
Who it is not for
- Tight if you're on Starter, at 30 posts a month and one user
- Not for you if you want X on the cheapest plan, as X starts at Launch
- Pricey if a team needs in, since a second user means Scale at €69 a month
Good to know
Good for
- Brands that care most about reporting on Instagram, TikTok and Facebook results
- Agencies sending clients regular performance reports
- Teams that watch competitors and hashtags alongside their own posts
Worth knowing
- Starter and Launch include 1 user; Scale includes 3, and more users need the Custom plan.
- Publishing to X and the comments and DMs inbox start at Launch.
- Posting is capped at 30 posts a month on Starter and 100 on Launch; only Scale and Custom are unlimited.
- The free plan keeps just 1 month of analytics history and allows 10 posts a month per profile.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
~$10.09
A month to start. There is a free plan too
Iconosquare has a free plan. Paid plans start at €9 per month for up to 3 social profiles, billed annually.
One month of analytics history is thin for an analytics tool, though.
Free
€0
1 user, up to 2 social profiles, 10 posts a month per profile, standard analytics and 1 month of history.
Starter
€9
per month for up to 3 social profiles, billed annually
1 user, 30 posts a month, AI content tools, custom dashboards and 1 year of history. €15 a month for up to 5 profiles.
Launch
€33
per month for up to 5 social profiles, billed annually
1 user, 100 posts a month, automated reports, an inbox for comments, DMs and mentions, and X publishing and analytics.
Scale
€69
per month for up to 5 social profiles, billed annually
3 users, unlimited posts, approvals, campaign and paid post tracking, competitor and hashtag monitoring. €219 a month at 20 profiles.
Custom
€116
per month and up, billed annually
5 to unlimited profiles, one or unlimited users, white-label reports, onboarding and a customer success manager. Arranged through sales.
The free plan
1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history.
Trying it first
14-day free trial of all features, no credit card required
Read from iconosquare.com on Oct 17, 2026.
Ways to pay less
Annual discount
Two months free with yearly billing
Paying yearly saves the equivalent of two months: €36 a year on Starter, €72 on Launch, €168 on Scale and €276 on Custom.
Stated on iconosquare.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Social media analytics and scheduling for brands and agencies. Here is what it does, as its own site describes it, and what it covers: AI features, calendar, reports.
Nothing in the listing shows a gap in the core job.
- Analytics across eight networks
- Reach, engagement and audience data for Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, including Reels and Stories, with custom dashboards.
- Scheduled reports
- Profile, competitor, hashtag and dashboard reports in PDF or XLS, sent on a schedule. Custom adds white-label reports with your own logo.
- Scheduling and cross-posting
- Schedule posts, Stories and Reels to several networks with captions adjusted per network, saved caption templates and a media library.
- Conversations inbox
- From Launch, comments, Facebook and Instagram DMs and brand mentions sit in one inbox with saved replies.
- Competitor and hashtag tracking
- Scale adds competitor benchmarks, hashtag analysis, custom feeds of other accounts and campaign tracking, plus post approval workflows.
- Uma AI Analyst
- An AI analyst answers questions about your social data using credits included in paid plans. An AI assistant drafts captions, and an MCP link opens the data to ChatGPT or Claude.
Where it runs
- Web
- iOS
- Android
What it works with
- TikTok
- Zapier
- Adobe Express
- ChatGPT
- Claude
Iconosquare is made by Iconosquare (part of Positive).
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
10/19
Other social media schedulers it is graded above
Iconosquare's GPA of 2.4 is higher than 10 of the 19 other social media schedulers we grade, and level with 4.
It stands best on features (B, above 11 of 19) and worst on ease of use (C, above 0).
Its paid plans start at about $10.09 a month, against a middle price of $27.25 for the category: 4 of the 19 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 20 social media schedulers we grade, cut by the letter each got. Iconosquare’s own letter is outlined.
- CValue for moneyAbove 4 of 19
- CFree plan and trialAbove 1 of 19
- BFeaturesAbove 11 of 19
- CEase of useAbove 0 of 19
- BPlatforms and integrationsAbove 1 of 19
Price against what you get
Each dot is one of 20 social media schedulers. Further left costs less; higher up scores better on features, ease of use and platforms. Iconosquare is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Iconosquare you could make: reports and calendar. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $121.02 a year.
What you could make
- Reports and calendar: an app builder makes these well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Instagram, TikTok and Facebook among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Iconosquare’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Later, Sprout Social, Metricool, Agorapulse and Hootsuite
The 5 tools Iconosquare is most often weighed against, with where each one differs from it.
- 2.4GPA
Later
Free trial · from $18.75/mo
Visual social media planner with link in bio and analytics.
- Iconosquare has a free plan. Later does not, though it has a free trial.
- Only Later lists a browser extension.
- Later also covers shared inbox.
- 2.2GPA
Sprout Social
Free trial · from $79/mo
Social media management with a shared inbox, listening and reports.
- Iconosquare has a free plan. Sprout Social does not, though it has a free trial.
- Sprout Social also covers shared inbox.
- 2.4GPA
Metricool
Free plan · from $20/mo
Social media planner and analytics priced by the number of brands.
- 2.2GPA
Agorapulse
Free trial · from $79/mo
Social media inbox, publishing and ROI reports, priced per user.
- Iconosquare has a free plan. Agorapulse does not, though it has a free trial.
- Agorapulse also covers shared inbox.
- 2.6GPA
Hootsuite
Free trial · from $99/mo
Social media suite for publishing, inbox, listening and reports.
- Iconosquare has a free plan. Hootsuite does not, though it has a free trial.
- Hootsuite also covers shared inbox.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Iconosquare free?
Iconosquare has a free plan. 1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history.
How much does Iconosquare cost?
Iconosquare lists 5 plans. Free: €0.
What platforms does Iconosquare work on?
Iconosquare is available on Web, iOS and Android.
Does Iconosquare offer any discounts?
Iconosquare publicly lists the following: Two months free with yearly billing.
Does Iconosquare have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. Iconosquare is listed for Web, iOS and Android.
Does Iconosquare have a macOS app?
No macOS app was listed when its pages were read on Oct 17, 2026. Iconosquare is listed for Web, iOS and Android.
Is Iconosquare open source?
Iconosquare is not described as open source on its own site, as read on Oct 17, 2026.
What does Iconosquare integrate with?
Iconosquare's listing names Instagram, TikTok, Facebook, LinkedIn, Zapier, Adobe Express, ChatGPT and Claude.
Does Iconosquare have a free trial?
Yes. 14-day free trial of all features, no credit card required.
Who makes Iconosquare?
Iconosquare is made by Iconosquare (part of Positive).
What are the alternatives to Iconosquare?
The closest alternatives to Iconosquare in our directory are Later, Sprout Social, Metricool, Agorapulse and Hootsuite.
How does Iconosquare compare with other social media schedulers?
Iconosquare's GPA of 2.4 is higher than 10 of the 19 other social media schedulers we grade, and level with 4.
Is Iconosquare good value for money?
ToolGPA grades Iconosquare C for value for money. Its paid plans start at about $10.09 a month, against a middle price of $27.25 for the category: 4 of the 19 others that charge start lower.
Could I make my own version of Iconosquare?
The plain part of Iconosquare you could make: reports and calendar. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Iconosquare’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Iconosquare's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Iconosquare (part of Positive). Prices change, so check iconosquare.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Iconosquare, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/iconosquare
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Iconosquare: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/iconosquare
Know someone choosing between social media schedulers?
Send them this guide: toolgpa.com/tools/iconosquare/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded social media schedulers after Iconosquare, each with an Insider's Guide of its own.
- Social Media Schedulers Insider's GuideEvery one of the 20 social media schedulers we grade, compared
- Buffer Insider's GuideSocial media scheduler priced by the channel, with a free plan2.8 GPA
- Hootsuite Insider's GuideSocial media suite for publishing, inbox, listening and reports2.6 GPA
- Publer Insider's GuideSocial media scheduler priced by connected accounts and members2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Iconosquare’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Iconosquare is a trademark of its owner, and this guide is not made, paid for or approved by Iconosquare (part of Positive). Prices and plans change: check iconosquare.com before you buy.