Iconosquare vs Later
We give Iconosquare and Later the same GPA: 2.4 out of 4.0. Iconosquare grades higher on features. Later grades higher on ease of use. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Iconosquare
Social media analytics and scheduling for brands and agencies
Later
Visual social media planner with link in bio and analytics
How we grade them
| 2.4GPAIconosquareFair | 2.4GPALaterFair | |
|---|---|---|
| Value for money | CStarter and Launch are one user, so two or three people need Scale: €69 a month billed yearly for 5 profiles and 3 users. At any normal exchange rate that's above this category's $58 dearer quarter but under its $99 dearest tenth. Alone, Starter is €15 for 5 profiles. | CA team of two needs Growth, since Starter has one user: $37.50 a month billed yearly for 2 users and up to 16 profiles. That's above this category's $29 middle and under the $58 dearer quarter. Starter is $18.75 if you're on your own. |
| Free plan and trial | CFree for good with 2 profiles and 10 posts a month per profile, plus a 14-day trial with no card. One month of analytics history is thin for an analytics tool, though. | CNo free plan, just a 14-day trial of the paid plans. That's enough to plan a couple of weeks of posts and see whether the calendar suits you. |
| Features | BAnalytics for 8 networks with dashboards and scheduled PDF and XLS reports, scheduling with captions per network, an inbox from Launch, and competitor and hashtag tracking on Scale. Nothing in the listing shows a gap in the core job. | CVisual planner, best times, AI captions, link in bio, an inbox and approvals are all here. The gaps it shows: its eight networks leave out X and Bluesky, the inbox covers only Instagram, Facebook and TikTok, and Starter stops at 30 posts per profile a month. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect profiles and build dashboards to get the most from it. So it gets the ordinary grade. | BIts iPhone and iPad app averages 4.55 from about 2,500 ratings, solid but just short of an A. |
| Platforms and integrations | BWeb, iPhone and Android, with Zapier, Adobe Express and an MCP link for ChatGPT and Claude. No desktop app, which an A needs. | BWeb, iPhone, Android and a browser extension, with Canva, Mailchimp, Google Analytics and Mavely plugged in. No desktop app, which an A needs, and the integration list is short. |
| Best for | social analytics and client reports | planning Instagram and TikTok visually |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Iconosquare and Later. How we grade
Price against what you get
Iconosquare starts at about $10.09 a month and scores 2.7 out of 4 on features, ease of use and platforms. Later starts at $18.75 a month and scores 2.7.
They score the same, and Iconosquare starts $8.66 a month lower. Of the other social media schedulers on the chart, 3 score higher than Iconosquare for less, and 3 score higher than Later for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Iconosquare starts at €9 per month for up to 3 social profiles, billed annually. Later starts at $18.75 per month for up to 8 social profiles, billed annually.
- Iconosquare has a free plan. Later does not, though it has a free trial.
- Only Later lists a browser extension.
- Later also covers shared inbox.
At a glance
| Iconosquare | Later | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | €9 per month for up to 3 social profiles, billed annually | $18.75 per month for up to 8 social profiles, billed annually |
| Free plan | 1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history. | None |
| Free trial | 14-day free trial of all features, no credit card required | 14-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Iconosquare (part of Positive) | Later |
| Price read from | iconosquare.com | later.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Iconosquare
- Brands that care most about reporting on Instagram, TikTok and Facebook results
- Agencies sending clients regular performance reports
- Teams that watch competitors and hashtags alongside their own posts
Later
- Creators and brands built around Instagram and TikTok
- Small teams that want a link-in-bio page and scheduler together
- Agencies grouping each client's profiles into a social set
Worth knowing
Iconosquare
- Starter and Launch include 1 user; Scale includes 3, and more users need the Custom plan.
- Publishing to X and the comments and DMs inbox start at Launch.
- Posting is capped at 30 posts a month on Starter and 100 on Launch; only Scale and Custom are unlimited.
- The free plan keeps just 1 month of analytics history and allows 10 posts a month per profile.
Later
- There is no free plan, only a 14-day trial, and the plans page shows annual-billed prices, which Later says are 25% below monthly billing.
- Starter has 1 user, 30 posts per profile a month and 3 months of analytics, with no add-ons; the social inbox and approvals need Growth.
- A social set holds one profile per network, so a second Instagram account needs a second set ($11.25 a month on Growth and Scale, billed annually).
- Competitor benchmarking, brand mentions and custom analytics are limited to Scale.
Key features
Iconosquare
- Analytics across eight networks
- Reach, engagement and audience data for Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, including Reels and Stories, with custom dashboards.
- Scheduled reports
- Profile, competitor, hashtag and dashboard reports in PDF or XLS, sent on a schedule. Custom adds white-label reports with your own logo.
- Scheduling and cross-posting
- Schedule posts, Stories and Reels to several networks with captions adjusted per network, saved caption templates and a media library.
- Conversations inbox
- From Launch, comments, Facebook and Instagram DMs and brand mentions sit in one inbox with saved replies.
- Competitor and hashtag tracking
- Scale adds competitor benchmarks, hashtag analysis, custom feeds of other accounts and campaign tracking, plus post approval workflows.
- Uma AI Analyst
- An AI analyst answers questions about your social data using credits included in paid plans. An AI assistant drafts captions, and an MCP link opens the data to ChatGPT or Claude.
Later
- Visual planner and auto-publishing
- Posts, Reels, Stories, Pins, Shorts and Snapchat Spotlight are dragged onto one calendar and published automatically, or by phone notification for Instagram and TikTok.
- Best time to post
- Suggested posting times for Instagram, TikTok and Facebook show in the calendar; seeing them across several profiles at once needs Growth or Scale.
- AI captions and ideas
- Caption Writer and Ideas run on monthly AI credits: 5 on Starter, 50 on Growth and 100 on Scale, where one credit is one caption or three ideas.
- Link in Bio
- A link-in-bio page with clickable posts, product carousels, email sign-up forms and Mavely affiliate links comes with every plan.
- Social inbox and approvals
- From Growth up, Instagram and Facebook DMs and comments and TikTok comments are answered on the web, and posts go through internal or external approval.
- Analytics and listening
- History runs to 3 months, 1 year or 2 years by plan. Scale adds custom cross-network reports, Meta ads data, competitor benchmarks and brand mentions.
Plans
Iconosquare
Free€0
1 user, up to 2 social profiles, 10 posts a month per profile, standard analytics and 1 month of history.
Starter€9
per month for up to 3 social profiles, billed annually
1 user, 30 posts a month, AI content tools, custom dashboards and 1 year of history. €15 a month for up to 5 profiles.
Launch€33
per month for up to 5 social profiles, billed annually
1 user, 100 posts a month, automated reports, an inbox for comments, DMs and mentions, and X publishing and analytics.
Scale€69
per month for up to 5 social profiles, billed annually
3 users, unlimited posts, approvals, campaign and paid post tracking, competitor and hashtag monitoring. €219 a month at 20 profiles.
Custom€116
per month and up, billed annually
5 to unlimited profiles, one or unlimited users, white-label reports, onboarding and a customer success manager. Arranged through sales.
Later
Starter$18.75
per month for up to 8 social profiles, billed annually
1 social set (one profile per network), 1 user, 30 posts per profile a month, 5 AI credits and 3 months of analytics. No add-ons.
Growth$37.50
per month for up to 16 social profiles, billed annually
2 social sets, 2 users, 180 posts per profile a month, social inbox, approvals, UGC collection and 1 year of analytics.
Scale$82.50
per month for up to 48 social profiles, billed annually
6 social sets, 4 users, unlimited posts, custom and Meta ads analytics, benchmarks against 20 competitors, brand mentions and 2 years of data.
Ways to pay less
Iconosquare
- Annual discount
Two months free with yearly billing
Paying yearly saves the equivalent of two months: €36 a year on Starter, €72 on Launch, €168 on Scale and €276 on Custom.
Later
- Annual discount
25% off with annual billing
Later says annual plans save 25% against monthly billing, which it describes as three months free.
- Nonprofit
50% off the annual Growth plan for nonprofits
Later's pricing FAQ gives qualified nonprofit organizations 50% off the Growth plan when billed annually.
