Loomly review (2026): is it worth $49 a month, billed yearly?
Social media calendar with approvals, AI drafting and analytics
Black Friday: is there a Loomly sale?
Loomly report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for teams that approve posts before they go out
Loomly is a content calendar with approvals and roles, plus an AI assistant, an inbox and analytics. It has no free plan, a 7-day trial, and yearly plans can't be ended early. Custom roles, branding and scheduled reports wait on the $249 Beyond plan.
Who Loomly is for
- Fits if you need review and sign-off before posts go out
- Works for small agencies managing a dozen brand accounts
Who Loomly is not for
- Skip it if you want a free plan, because there's only a 7-day trial
- Tight if you pick Starter: 3 users and 12 social accounts
- Pricey if you need custom roles, branding or scheduled reports: Beyond is $249 a month yearly
- Watch out: the pricing FAQ says yearly plans cannot be ended early
Why Loomly gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$49 a month on yearly billing ($65 monthly) for 12 social accounts and 3 users. Beyond is $249.
- CFree plan and trial7-day free trial with no card. No free plan.
- CFeaturesCalendar, approvals, AI, inbox, analytics and listening. Scheduled reports, custom branding and custom roles need Beyond.
- CEase of useNo store rating on record. A calendar and approval flow to set up.
- BPlatforms and integrationsWeb, iOS and Android, covering Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads.
What these grades rest on. Graded from this listing, whose facts were read from Loomly's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/loomly#review"><img src="https://toolgpa.com/badge/loomly.svg" alt="Loomly: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Loomly stands among social media schedulers
Loomly's GPA of 2.2 is higher than 16 of the 49 other social media schedulers we grade, and level with 16.
It stands best on platforms and integrations (B, above 10 of 49) and worst on features (C, above 0).
Its paid plans start at $49 a month, against a middle price of $29 for the category: 31 of the 44 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 50 social media schedulers we grade, cut by the letter each got. Loomly’s own letter is outlined.
- CValue for moneyAbove 10 of 49, level with 30
- CFree plan and trialAbove 12 of 49, level with 35
- CFeaturesAbove 0 of 49, level with 34
- CEase of useAbove 2 of 49, level with 42
- BPlatforms and integrationsAbove 10 of 49, level with 38
Price against what you get
Each dot is one of 45 social media schedulers. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Loomly, or make your own?
Keep it
To replace Loomly you would be making one mailbox that several people work at once. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 17 of the 49 other social media schedulers grade higher. It costs $588 a year.
What you could make
- Calendar and reports: an app builder makes these well.
What you could not
- One mailbox that several people work at once.
- A real app for iOS and Android. Something home-made would be a web page.
- Several people working in it at the same moment.
- It plugs into other products, Facebook, Instagram and LinkedIn among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Loomly’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Loomly?
Loomly is a social media management tool built around a content calendar. Teams draft, approve and schedule posts for several networks, reply to comments and messages, and read performance reports. AI assistance for captions, post ideas and replies is included on both published plans, and prices rise with the number of social accounts.
Worth knowing
- There is no free plan, only a 7-day trial.
- Yearly plans cannot be ended early, according to the pricing FAQ.
- Scheduled reports, custom branding and custom roles need the Beyond plan at $249 per month, billed yearly.
- Starter allows 3 users and 12 social accounts.
Key features
- Content calendar
- Posts are planned on a calendar with list, calendar and post views, an ideas board, post inspiration and a hashtag manager.
- Approvals and roles
- Approval workflows are on both plans. Custom roles and custom workflows need the Beyond plan.
- AI assistant
- An AI chat, post generation, captions and AI replies are included. Monthly AI use is limited on Starter and extended on Beyond.
- Engagement inbox
- Replies to comments and messages, saved replies and conversation assignment sit alongside the calendar.
- Analytics and reports
- A post analytics dashboard, link shortener analytics and exportable reports. Scheduled reports are limited to Beyond.
- Social listening
- Mention and trend tracking is capped at 2 listening runs per month on Starter and 5 on Beyond.
Loomly pricing
As of Nov 12, 2026, Loomly is a paid product with a free trial, starting at $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly).
- Starts at
- $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly)
- Free plan
- None
- Free trial
- 7-day free trial, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Starter | $49per month for 12 accounts, billed yearly ($65 billed monthly) | 12 social accounts, 3 users and unlimited calendars, with approvals, scheduling, advanced analytics and limited monthly AI use. |
| Beyond | $249per month for 60 accounts, billed yearly ($332 billed monthly) | 60 social accounts and unlimited users, plus custom branding, custom roles and workflows, hashtag manager and 2FA enforcement. |
| Enterprise | Custom | 61 or more social accounts and unlimited users, with priority support. Priced to the customer. |
Read from loomly.com on Nov 12, 2026. Prices change, so confirm with Loomly before you buy.
Ways to pay less
- Annual discount25% off with yearly billing
Yearly billing is charged upfront and saves 25% against monthly billing: Starter $49 against $65 a month.
Stated on loomly.com - Nonprofit50% lifetime nonprofit discount
Nonprofits get 50% off for life on presenting a determination letter or an equivalent government-issued document.
Stated on loomly.com
Works with
Loomly alternatives
- Loomly vs Planable
Free trial · from $33/mo
- Loomly vs Agorapulse
Free trial · from $79/mo
- Loomly vs Sendible
Free trial · from $29.75/mo
- Loomly vs Hootsuite
Free trial · from $99/mo
- Loomly vs Sprout Social
Free trial · from $79/mo
Common questions
Does Loomly have a Windows app?
No Windows app was listed when its pages were read on Nov 12, 2026. Loomly is listed for Web, iOS and Android.
Does Loomly have a macOS app?
No macOS app was listed when its pages were read on Nov 12, 2026. Loomly is listed for Web, iOS and Android.
Is Loomly open source?
Loomly is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.