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Loomly vs Sprout Social (2026): which should you pick?

As of Nov 12, 2026, Loomly and Sprout Social share a 2.2 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about value for money, where Loomly grades higher, or features, where Sprout Social does.

Checked Nov 9, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA

They get the same grade on the free plan, ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Loomly

Social media calendar with approvals, AI drafting and analytics

Free trial · from $49/mo
Full detailsloomly.com

Sprout Social

Social media management with a shared inbox, listening and reports

Free trial · from $79/mo
Full detailssproutsocial.com

Which one is for you

Pick Loomly if

  • Fits if you need review and sign-off before posts go out
  • Works for small agencies managing a dozen brand accounts

Look elsewhere if

  • Skip it if you want a free plan, because there's only a 7-day trial
  • Tight if you pick Starter: 3 users and 12 social accounts
  • Pricey if you need custom roles, branding or scheduled reports: Beyond is $249 a month yearly
  • Watch out: the pricing FAQ says yearly plans cannot be ended early

Pick Sprout Social if

  • Fits if your social team handles customer questions as much as posts
  • Works for companies tying social to Salesforce, Zendesk or HubSpot, at $199 a seat or more

Look elsewhere if

  • Pricey if you're a small business: $79 a seat gets no inbox, and the plan with one is $199 a seat
  • Tight if you have more than 5 profiles, since unlimited starts at Professional, $299 a seat
  • Not for you if you want listening or Premium Analytics included, as both are paid add-ons
  • Watch out: the API and help desk integrations need Advanced at $399 a seat a month billed yearly
  • Skip it if you want a free plan: there's a 30-day trial, and monthly billing runs $99 to $499 a seat

How we grade them

2.2GPALoomlyFair2.2GPASprout SocialFair
Value for money
C$49 a month on yearly billing ($65 monthly) for 12 social accounts and 3 users. Beyond is $249.
DEssentials is $79 a seat a month billed yearly and covers 5 profiles, so two people pay $158 a month and three $237. That's in this category's dearest tenth, from $99. And that plan has no inbox: Standard, which does, is $199 a seat.
Free plan and trial
C7-day free trial with no card. No free plan.
CNo free plan, but a 30-day trial with no card needed, twice the usual 14 days here.
Features
CCalendar, approvals, AI, inbox, analytics and listening. Scheduled reports, custom branding and custom roles need Beyond.
BPublishing to 11 networks including Reddit and Snapchat, an inbox that pulls in messages, reviews and WhatsApp, approvals, competitor and paid reports, and an API. Nothing in the listing shows a gap in the core job; listening is an add-on.
Ease of use
CNo store rating on record. A calendar and approval flow to set up.
CIts iPhone and iPad app averages 4.2 from about 1,300 ratings, and the full suite takes some setting up across profiles, inbox rules and reports.
Platforms and integrations
BWeb, iOS and Android, covering Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads.
BWeb, iPhone and Android, with Salesforce, Zendesk, HubSpot, Canva, Slack, Shopify and Tableau, and the Sprout API on Advanced. No desktop app, which an A needs.
Best forteams that approve posts before they go outcustomer care on social for bigger teams

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Loomly and Sprout Social. How we grade

Price against what you get

Loomly starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Sprout Social starts at $79 a month for each person and scores 2.7.

Sprout Social scores higher, and starts $30 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, 9 score higher than Loomly for less, and 3 score higher than Sprout Social for less.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$2$5$10$20$50$100$200$500$1k$2kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessLoomlySprout Social

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of social media schedulers, and the best at every price

Where they differ

    In commonWebiOSAndroidAI featuresCalendarShared inboxReports

    At a glance

    LoomlySprout Social
    PricingFree trialFree trial
    Starts at$49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly)$79 per seat / month, billed annually ($99 billed monthly)
    Free planNoneNone
    Free trial7-day free trial, no credit card required30-day free trial, no credit card required
    Web
    iOS
    Android
    Made byBending Spoons Operations S.p.A.Sprout Social, Inc.
    Price read fromloomly.comsproutsocial.com
    CheckedNov 12, 2026Nov 9, 2026

    Worth knowing

    Loomly

    • There is no free plan, only a 7-day trial.
    • Yearly plans cannot be ended early, according to the pricing FAQ.
    • Scheduled reports, custom branding and custom roles need the Beyond plan at $249 per month, billed yearly.
    • Starter allows 3 users and 12 social accounts.

    Sprout Social

    • There is no free plan, and every seat is charged at the plan's full rate, from $79 a month on Essentials to $399 on Advanced, billed annually.
    • Essentials and Standard stop at 5 social profiles; unlimited profiles start at Professional.
    • The Sprout API and help desk integrations need Advanced at $399 per seat / month, billed annually.
    • Listening and Premium Analytics are paid add-ons from Standard, and Trellis Plus (1,000 AI credits a seat) is $28 per seat a month billed annually, $35 monthly.

    Key features

    Loomly

    Content calendar
    Posts are planned on a calendar with list, calendar and post views, an ideas board, post inspiration and a hashtag manager.
    Approvals and roles
    Approval workflows are on both plans. Custom roles and custom workflows need the Beyond plan.
    AI assistant
    An AI chat, post generation, captions and AI replies are included. Monthly AI use is limited on Starter and extended on Beyond.
    Engagement inbox
    Replies to comments and messages, saved replies and conversation assignment sit alongside the calendar.
    Analytics and reports
    A post analytics dashboard, link shortener analytics and exportable reports. Scheduled reports are limited to Beyond.
    Social listening
    Mention and trend tracking is capped at 2 listening runs per month on Starter and 5 on Beyond.

    Sprout Social

    Publishing calendar
    Posts for Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Pinterest, Bluesky, Reddit and Snapchat are planned on one calendar, with optimal send times.
    Smart Inbox
    Messages, comments, Messenger and WhatsApp conversations and reviews arrive in one inbox, with tagging from Professional and sentiment on Advanced.
    Approvals and collaboration
    Message approval workflows, calendar notes and a shared asset library, with calendars that can be shared with people outside the account for sign-off.
    Reports and competitor insights
    Profile and post reports on every plan; competitor, tag and paid reports from Professional; team productivity and customer care reports on Advanced.
    Trellis AI agent
    Each seat gets 100 Trellis credits a month for questions about social data. Trellis Plus costs $28 per user a month billed annually ($35 monthly).
    Add-ons
    Listening, Premium Analytics and Employee Advocacy are sold separately on Standard and up, and influencer marketing is a separate product.

    Plans

    Loomly

    • Starter$49

      per month for 12 accounts, billed yearly ($65 billed monthly)

      12 social accounts, 3 users and unlimited calendars, with approvals, scheduling, advanced analytics and limited monthly AI use.

    • Beyond$249

      per month for 60 accounts, billed yearly ($332 billed monthly)

      60 social accounts and unlimited users, plus custom branding, custom roles and workflows, hashtag manager and 2FA enforcement.

    • EnterpriseCustom

      61 or more social accounts and unlimited users, with priority support. Priced to the customer.

    Sprout Social

    • Essentials$79

      per seat / month, billed annually ($99 billed monthly)

      Publishing for up to 5 social profiles, optimal send times, profile and post reports, and 100 Trellis AI credits a month.

    • Standard$199

      per seat / month, billed annually ($249 billed monthly)

      5 social profiles, the consolidated inbox, collaboration tools, keyword and location monitoring, and review management.

    • Professional$299

      per seat / month, billed annually ($399 billed monthly)

      Unlimited social profiles, message tagging, competitor, tag and paid insights, and AI post enhancement.

    • Advanced$399

      per seat / month, billed annually ($499 billed monthly)

      AI reply help, inbox sentiment, the Sprout API, help desk integrations, team productivity and customer care reports, and spike alerts.

    • EnterpriseCustom

      A tailored plan with white-glove onboarding, single sign-on setup and priority support.

    Ways to pay less

    Loomly

    • Annual discount

      25% off with yearly billing

      Yearly billing is charged upfront and saves 25% against monthly billing: Starter $49 against $65 a month.

    • Nonprofit

      50% lifetime nonprofit discount

      Nonprofits get 50% off for life on presenting a determination letter or an equivalent government-issued document.

    Sprout Social

    • Annual discount

      About 20% off with annual billing

      Paying for a year up front brings Standard to $199 a seat a month from $249, Professional to $299 from $399 and Advanced to $399 from $499.

    • Nonprofit

      Nonprofit pricing on Professional and Advanced

      US nonprofits that commit to at least two seats on an annual plan pay $239 a seat a month for Professional and $299 for Advanced.

    Common questions

    Which is cheaper, Loomly or Sprout Social?

    As of Nov 12, 2026, Loomly starts at $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly), and Sprout Social starts at $79 per seat / month, billed annually ($99 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.

    Which has a free plan, Loomly or Sprout Social?

    As of Nov 12, 2026, neither Loomly nor Sprout Social has a free plan. Both have a free trial.

    More comparisons

    How this page was made

    • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
    • The grades are our own, from each tool’s review or report card. The GPA is their average.
    • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
    • The differences and the answers to the questions are worked out from those listings.
    How we review and grade