Hootsuite vs Loomly (2026): which should you pick?
As of Nov 12, 2026, Hootsuite grades higher than Loomly: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Hootsuite grades higher on features and ease of use. Loomly grades higher on value for money. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Hootsuite
Social media suite for publishing, inbox, listening and reports
Loomly
Social media calendar with approvals, AI drafting and analytics
Which one is for you
Pick Hootsuite if
- Fits if your team answers comments and DMs, WhatsApp included, as much as it posts
- Works for brands that want listening and competitor tracking next to publishing, at $99 a user
Look elsewhere if
- Pricey if you're a small team: every person is a paid seat at $99 a month billed yearly, so two pay $198
- Not for you if you want a free plan. The 14-day trial caps you at 10 to 20 posts a day, with no bulk scheduling
- Tight if you have more than 10 profiles, since unlimited ones need Professional at $199 a user
- Watch out: approvals and message routing need Advanced at $399 a user, and single sign-on is Enterprise only
- Watch out: there's no desktop app, and the dearer monthly price isn't published on the plans page
Pick Loomly if
- Fits if you need review and sign-off before posts go out
- Works for small agencies managing a dozen brand accounts
Look elsewhere if
- Skip it if you want a free plan, because there's only a 7-day trial
- Tight if you pick Starter: 3 users and 12 social accounts
- Pricey if you need custom roles, branding or scheduled reports: Beyond is $249 a month yearly
- Watch out: the pricing FAQ says yearly plans cannot be ended early
How we grade them
| 2.6GPAHootsuiteGood | 2.2GPALoomlyFair | |
|---|---|---|
| Value for money | DStandard is $99 a user a month billed yearly, so two people managing five profiles pay $198 a month and three pay $297. That's in this category's dearest tenth, which starts at $99. Listening and competitor benchmarks are what the money buys over cheaper tools. | C$49 a month on yearly billing ($65 monthly) for 12 social accounts and 3 users. Beyond is $249. |
| Free plan and trial | CNo free plan, but a 14-day trial with no card needed. Trial accounts are held to 10 to 20 posts a day and can't bulk schedule. | C7-day free trial with no card. No free plan. |
| Features | BPublishing to nine networks, a shared inbox with WhatsApp in it, listening, benchmarks against 5 competitors and analytics on the first plan. Nothing in the listing shows a gap in the core job; approvals and routing need Advanced at $399 a user. | CCalendar, approvals, AI, inbox, analytics and listening. Scheduled reports, custom branding and custom roles need Beyond. |
| Ease of use | AIts iPhone and iPad app averages 4.7 from about 34,300 ratings. Connecting profiles and setting up approvals takes some setup first. | CNo store rating on record. A calendar and approval flow to set up. |
| Platforms and integrations | BWeb, iPhone and Android, with more than 100 apps in its directory, among them Canva, Salesforce, Slack and monday.com, plus MCP connectors for ChatGPT and Claude. No desktop app, which an A needs. | BWeb, iOS and Android, covering Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads. |
| Best for | publishing, inbox and listening in one place | teams that approve posts before they go out |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hootsuite and Loomly. How we grade
Price against what you get
Hootsuite starts at $99 a month for each person and scores 3.3 out of 4 on features, ease of use and platforms. Loomly starts at $49 a month and scores 2.3.
Hootsuite scores higher, and starts $50 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, none scores higher than Hootsuite for less, and 9 score higher than Loomly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Hootsuite | Loomly | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per user / month, billed annually | $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 7-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Hootsuite Inc. | Bending Spoons Operations S.p.A. |
| Price read from | hootsuite.com | loomly.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Hootsuite
- There is no free plan. Trial accounts are limited to 10 to 20 posts a day and cannot bulk schedule.
- Every user is a paid seat, and Standard stops at 10 social accounts; unlimited accounts need Professional at $199 per user / month.
- Approval workflows and message assignment need Advanced at $399 per user / month; single sign-on is Enterprise only.
- Monthly billing is offered at a higher rate than the annual figures the plans page shows, but the monthly price is not published there.
Loomly
- There is no free plan, only a 7-day trial.
- Yearly plans cannot be ended early, according to the pricing FAQ.
- Scheduled reports, custom branding and custom roles need the Beyond plan at $249 per month, billed yearly.
- Starter allows 3 users and 12 social accounts.
Key features
Hootsuite
- Publishing calendar
- Posts for Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky are planned on one calendar, with best-time suggestions and bulk scheduling.
- Shared inbox
- DMs and comments land in one inbox, WhatsApp included, with saved and suggested replies. Professional automates replies; Advanced adds assignment and routing.
- Listening and competitors
- Track mentions, trends and competitors' posting. Standard benchmarks 5 competitors and Professional 20; Enterprise covers 13 months of history across more sources.
- Analytics and reports
- Performance analytics come with every plan. Custom, scheduled and exported reports start on Professional, and branded reports shared outside the account need Advanced.
- Wisdom AI and MCP connectors
- An AI assistant drafts posts, recommends and analyzes on every plan, and MCP connectors let ChatGPT, Claude, Copilot and Gemini run Hootsuite tasks.
- App directory
- More than 100 apps plug into the dashboard, among them Canva and Adobe Express in the composer, Salesforce, Slack, monday.com and Google Business Profile.
Loomly
- Content calendar
- Posts are planned on a calendar with list, calendar and post views, an ideas board, post inspiration and a hashtag manager.
- Approvals and roles
- Approval workflows are on both plans. Custom roles and custom workflows need the Beyond plan.
- AI assistant
- An AI chat, post generation, captions and AI replies are included. Monthly AI use is limited on Starter and extended on Beyond.
- Engagement inbox
- Replies to comments and messages, saved replies and conversation assignment sit alongside the calendar.
- Analytics and reports
- A post analytics dashboard, link shortener analytics and exportable reports. Scheduled reports are limited to Beyond.
- Social listening
- Mention and trend tracking is capped at 2 listening runs per month on Starter and 5 on Beyond.
Plans
Hootsuite
Standard$99
per user / month, billed annually
Up to 10 social accounts, unlimited scheduling, AI posts and images, a shared inbox, listening and benchmarks against 5 competitors.
Professional$199
per user / month, billed annually
Unlimited social accounts, automated inbox replies and DMs, 30-day Quick Search, 90-day trend forecasts and custom scheduled reports.
Advanced$399
per user / month, billed annually
Approval workflows, internal comments, message assignment and routing, satisfaction surveys, team productivity and branded reports.
EnterpriseCustom
Single sign-on, compliance tools, 13 months of listening history, attribution and ROI reporting, employee advocacy and onboarding.
Loomly
Starter$49
per month for 12 accounts, billed yearly ($65 billed monthly)
12 social accounts, 3 users and unlimited calendars, with approvals, scheduling, advanced analytics and limited monthly AI use.
Beyond$249
per month for 60 accounts, billed yearly ($332 billed monthly)
60 social accounts and unlimited users, plus custom branding, custom roles and workflows, hashtag manager and 2FA enforcement.
EnterpriseCustom
61 or more social accounts and unlimited users, with priority support. Priced to the customer.
Ways to pay less
Hootsuite
- Nonprofit
Up to 60% off for nonprofits
The HootGiving program gives approved nonprofits a discount of up to 60% on the Standard, Professional and Advanced plans, by application.
Loomly
- Annual discount
25% off with yearly billing
Yearly billing is charged upfront and saves 25% against monthly billing: Starter $49 against $65 a month.
- Nonprofit
50% lifetime nonprofit discount
Nonprofits get 50% off for life on presenting a determination letter or an equivalent government-issued document.
Common questions
Which is cheaper, Hootsuite or Loomly?
As of Nov 12, 2026, Hootsuite starts at $99 per user / month, billed annually, and Loomly starts at $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Hootsuite or Loomly?
As of Nov 12, 2026, neither Hootsuite nor Loomly has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.