Hootsuite vs Sendible
We give Hootsuite a 2.6 GPA and Sendible a 2.2, out of 4.0. Hootsuite grades higher on features and ease of use. Sendible grades higher on value for money. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Hootsuite
Social media suite for publishing, inbox, listening and reports
Sendible
Social media management for agencies, with unlimited users
How we grade them
| 2.6GPAHootsuiteGood | 2.2GPASendibleFair | |
|---|---|---|
| Value for money | DStandard is $99 a user a month billed yearly, so two people managing five profiles pay $198 a month and three pay $297. That's in this category's dearest tenth, which starts at $99. Listening and competitor benchmarks are what the money buys over cheaper tools. | CCore is $29.75 a month billed yearly for 6 profiles with unlimited users, so two or three people pay the same $29.75. That's right at this category's $29 middle: good going for a team, but still the middle. |
| Free plan and trial | CNo free plan, but a 14-day trial with no card needed. Trial accounts are held to 10 to 20 posts a day and can't bulk schedule, which is fine for a look around. | CNo free plan, but a 14-day trial with no card needed. Long enough to set up a workspace and run a couple of weeks of posts. |
| Features | BPublishing to nine networks, a shared inbox with WhatsApp in it, listening, benchmarks against 5 competitors and analytics on the first plan. Nothing in the listing shows a gap in the core job; approvals and routing just cost more, on Advanced. | CA calendar, an inbox that takes Instagram DMs and Facebook ad comments, reports, evergreen recycling, and approvals from Plus. The gap its listing names: Pinterest isn't among its supported networks. |
| Ease of use | AIts iPhone and iPad app averages 4.7 from about 34,300 ratings. Connecting profiles and setting up approvals takes a little time, but people clearly get on with it. | CThere's no App Store rating on record for us to go by, and you'll set up workspaces and connect each profile first. So it gets the ordinary grade. |
| Platforms and integrations | BWeb, iPhone and Android, with more than 100 apps in its directory, among them Canva, Salesforce, Slack and monday.com, plus MCP connectors for ChatGPT and Claude. No desktop app, which an A needs. | BWeb and a Chrome extension, with Canva, Google Drive, Dropbox, Google Analytics and WordPress. No phone app is listed on its pricing page, and no desktop app. |
| Best for | publishing, inbox and listening in one place | agencies with lots of users and clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hootsuite and Sendible. How we grade
Price against what you get
Hootsuite starts at $99 a month for each person and scores 3.3 out of 4 on features, ease of use and platforms. Sendible starts at $29.75 a month and scores 2.3.
Hootsuite scores higher, and starts $69.25 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, none scores higher than Hootsuite for less, and 8 score higher than Sendible for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hootsuite starts at $99 per user / month, billed annually. Sendible starts at $29.75 per month for up to 6 profiles, billed yearly ($35 billed monthly).
- Only Hootsuite lists iOS and Android apps.
- Only Sendible lists a browser extension.
At a glance
| Hootsuite | Sendible | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per user / month, billed annually | $29.75 per month for up to 6 profiles, billed yearly ($35 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 14-day free trial, no card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Hootsuite Inc. | Sendible |
| Price read from | hootsuite.com | sendible.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Hootsuite
- Marketing and social teams that also handle customer messages on social
- Brands that want listening and competitor tracking beside publishing
- Larger organizations that need approvals, routing and single sign-on
Sendible
- Agencies that want every team member and client to log in without seat fees
- Franchises and multi-location brands posting local updates
- Teams that need client approvals and branded reports
Worth knowing
Hootsuite
- There is no free plan. Trial accounts are limited to 10 to 20 posts a day and cannot bulk schedule.
- Every user is a paid seat, and Standard stops at 10 social accounts; unlimited accounts need Professional at $199 per user / month.
- Approval workflows and message assignment need Advanced at $399 per user / month; single sign-on is Enterprise only.
- Monthly billing is offered at a higher rate than the annual figures the plans page shows, but the monthly price is not published there.
Sendible
- There is no free plan, only a 14-day trial.
- Each workspace holds 6 profiles; an extra workspace costs $35 a month on Core and less on higher tiers.
- Approval workflows need Plus, branded reports need Premium, and white label is a paid add-on from Elite.
- The supported-network list does not include Pinterest, and no mobile app is listed on the pricing page.
Key features
Hootsuite
- Publishing calendar
- Posts for Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky are planned on one calendar, with best-time suggestions and bulk scheduling.
- Shared inbox
- DMs and comments land in one inbox, WhatsApp included, with saved and suggested replies. Professional automates replies; Advanced adds assignment and routing.
- Listening and competitors
- Track mentions, trends and competitors' posting. Standard benchmarks 5 competitors and Professional 20; Enterprise covers 13 months of history across more sources.
- Analytics and reports
- Performance analytics come with every plan. Custom, scheduled and exported reports start on Professional, and branded reports shared outside the account need Advanced.
- Wisdom AI and MCP connectors
- An AI assistant drafts posts, recommends and analyzes on every plan, and MCP connectors let ChatGPT, Claude, Copilot and Gemini run Hootsuite tasks.
- App directory
- More than 100 apps plug into the dashboard, among them Canva and Adobe Express in the composer, Salesforce, Slack, monday.com and Google Business Profile.
Sendible
- Workspaces
- Each client, brand or location gets its own workspace with 6 social profiles, a queue, messages and reports. More workspaces can be added to any plan.
- Calendar and publishing
- A drag-and-drop calendar posts to Instagram, Facebook, TikTok, X, LinkedIn, Google Business Profile, YouTube, Threads, Bluesky and WordPress, and exports to PDF.
- Priority inbox
- Comments, mentions and messages from connected profiles land in one inbox, including Instagram DMs and replies to Facebook ad comments.
- Approvals and client access
- From Plus, posts can be routed to teammates or clients for approval, and clients see only their own dashboards. Client Connect links accounts without sharing passwords.
- Reports
- Pre-built reports per network, a combined engagement report and a Google Analytics report, sent on a schedule. Premium adds reports branded with your own logo.
- Evergreen recycling and dynamic fields
- Top posts can be recycled automatically, and Elite adds email-style placeholders that personalise one post across many locations.
Plans
Hootsuite
Standard$99
per user / month, billed annually
Up to 10 social accounts, unlimited scheduling, AI posts and images, a shared inbox, listening and benchmarks against 5 competitors.
Professional$199
per user / month, billed annually
Unlimited social accounts, automated inbox replies and DMs, 30-day Quick Search, 90-day trend forecasts and custom scheduled reports.
Advanced$399
per user / month, billed annually
Approval workflows, internal comments, message assignment and routing, satisfaction surveys, team productivity and branded reports.
EnterpriseCustom
Single sign-on, compliance tools, 13 months of listening history, attribution and ROI reporting, employee advocacy and onboarding.
Sendible
Core$29.75
per month for up to 6 profiles, billed yearly ($35 billed monthly)
1 workspace, unlimited users, scheduling and AI credits, bulk scheduling, a shared inbox and standard reports.
Plus$84.15
per month for up to 18 profiles, billed yearly ($99 billed monthly)
3 workspaces, plus task assignment and content approval workflows.
Premium$169.15
per month for up to 42 profiles, billed yearly ($199 billed monthly)
7 workspaces, content libraries, campaigns, custom branded reports, dedicated onboarding and an account manager.
Elite$254.15
per month for up to 90 profiles, billed yearly ($299 billed monthly)
15 workspaces, bulk posting with dynamic fields and fine-grained user permissions. White label is a paid add-on.
Enterprise$637.50
per month for up to 300 profiles, billed yearly ($750 billed monthly)
50 workspaces, every feature and single sign-on. Sold after a demo; custom plans are also offered.
Ways to pay less
Hootsuite
- Nonprofit
Up to 60% off for nonprofits
The HootGiving program gives approved nonprofits a discount of up to 60% on the Standard, Professional and Advanced plans, by application.
Sendible
- Annual discount
15% off with yearly billing
Yearly billing brings Core to $29.75 a month from $35, Plus to $84.15 from $99 and Premium to $169.15 from $199.
