Missinglettr review (2026): is it worth $12 a month, billed yearly?
Turns blog posts into automated social media campaigns
Black Friday: is there a Missinglettr sale?
Missinglettr report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for turning blog posts into scheduled social campaigns
Missinglettr turns a blog post into a year of drip social posts that you approve before they go out. There's no free plan, it covers Twitter, Facebook, Instagram, LinkedIn and Google My Business but not TikTok, YouTube or Pinterest, and every extra Page or Group eats a profile.
Who Missinglettr is for
- Fits if you blog often and want old posts shared again over the year
- Makes sense if you run a few accounts and can live with 3 to 10 profiles
Who Missinglettr is not for
- Skip it if you post to TikTok, YouTube or Pinterest, as the FAQ lists none of them
- Tight if you manage Pages and Groups, because each destination counts as a profile and Solo has 3
- Pricey if you need white-label reporting, which starts at $147 a month on Agency
- Watch out: Solo and Pro cap AI generations at 100 and 500, and there is no free plan after the trial
Why Missinglettr gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneySolo is $12 a month billed yearly for 3 profiles, inside the cheaper quarter of social tools ($17.99) but not under 60% of it. Monthly billing is $15.
- CFree plan and trialEvery plan has a free trial with no card, but there is no free plan to fall back on.
- CFeaturesDrip campaigns, curation, a calendar and AI generations. The FAQ names only five destinations and leaves out TikTok, YouTube and Pinterest.
- CEase of useNo store rating on record. You connect each social profile and review campaigns before they publish.
- CPlatforms and integrationsWeb only, and the one integration on record is Wistia. White-label and client collaboration sit on the Agency add-on.
What these grades rest on. Graded from this listing, whose facts were read from Missinglettr's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/missinglettr#review"><img src="https://toolgpa.com/badge/missinglettr.svg" alt="Missinglettr: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Missinglettr stands among social media schedulers
Missinglettr's GPA of 2.2 is higher than 16 of the 49 other social media schedulers we grade, and level with 16.
It stands best on value for money (B, above 41 of 49) and worst on features (C, above 0).
Its paid plans start at $12 a month, against a middle price of $29 for the category: 7 of the 44 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 6 tools score higher and cost less.
Each grade against the category
Every bar is all 50 social media schedulers we grade, cut by the letter each got. Missinglettr’s own letter is outlined.
- BValue for moneyAbove 41 of 49, level with 7
- CFree plan and trialAbove 12 of 49, level with 35
- CFeaturesAbove 0 of 49, level with 34
- CEase of useAbove 2 of 49, level with 42
- CPlatforms and integrationsAbove 0 of 49, level with 9
Price against what you get
Each dot is one of 45 social media schedulers. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Missinglettr, or make your own?
Keep it
To replace Missinglettr you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 17 of the 49 other social media schedulers grade higher. It costs $144 a year.
What you could make
- Calendar and reports: an app builder makes these well.
What you could not
- Email sent in volume that still reaches the inbox.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Missinglettr’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Missinglettr?
Missinglettr creates drip campaigns of social posts from a blog post or video and spreads them over the following year for review and approval. It also offers curation of other people's content, a calendar, analytics and AI-generated posts, articles and images.
Worth knowing
- Each destination counts as a social profile: a Facebook Page, Group and two Twitter accounts count as four.
- The FAQ names Twitter and Google My Business; it does not list TikTok, YouTube or Pinterest.
- White labeling and client collaboration are part of the Agency add-on, from $147 a month.
Key features
- Drip campaigns
- Builds a series of social posts from a blog post to be published over time. Campaigns are reviewed and approved before anything is posted.
- Curate
- Share curated content from other sources and promote your own through the same queue.
- Calendar and scheduling
- Direct post scheduling and a calendar for coordinating posts; video posts are listed on the plan comparison.
- AI generation
- Plans include monthly generations of AI posts, articles and images.
- Analytics
- Tracks post performance; advanced analytics is listed in the plan comparison.
- Supported destinations
- Per the FAQ, works with Twitter, Facebook Pages and Groups, Instagram, LinkedIn and Google My Business; each destination counts as one profile.
Missinglettr pricing
As of Nov 12, 2026, Missinglettr is a paid product with a free trial, starting at $12 per month, billed annually ($15 billed monthly).
- Starts at
- $12 per month, billed annually ($15 billed monthly)
- Free plan
- None
- Free trial
- Free trial on every plan, no credit card required.
| Plan | Price | What you get |
|---|---|---|
| Solo | $12per month for 3 profiles, billed annually ($15 billed monthly) | 1 workspace, 1 extra user, 3 social profiles and 100 AI post, article and image generations. Billed yearly at $150. |
| Pro | $32per month for 10 profiles, billed annually ($39 billed monthly) | 3 workspaces, 10 social profiles and 500 AI post, article and image generations. Billed yearly at $390. |
| Agency | $117per month for 25 profiles, billed annually ($147 billed monthly) | 25 social profiles, unlimited workspaces and users, 10,000 scheduled posts and white-label options. Billed yearly at $1,415. |
| Enterprise | Custom | Larger capacity, deeper integrations and a dedicated account manager, arranged through the vendor. |
Read from missinglettr.com on Nov 12, 2026. Prices change, so confirm with Missinglettr before you buy.
Ways to pay less
- Annual discountFirst two months free on yearly
The pricing page says the yearly option includes its first 2 months free compared with monthly billing.
Stated on missinglettr.com
Works with
- Wistia
Missinglettr alternatives
- Missinglettr vs Buffer
Free plan · from $5/mo
- Missinglettr vs Hootsuite
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- Missinglettr vs CoSchedule
Free plan · from $29/mo
- Missinglettr vs Agorapulse
Free trial · from $79/mo
- Missinglettr vs RecurPost
Free trial · from $9/mo
Common questions
Does Missinglettr have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Missinglettr is listed for Web.
Does Missinglettr have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Missinglettr is listed for Web.
Is Missinglettr open source?
Missinglettr is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.