Hootsuite
Social media suite for publishing, inbox, listening and reports
Hootsuite report card
Good · out of 4.0 · graded Oct 17, 2026
Best for publishing, inbox and listening in one place
Hootsuite does the whole job: one calendar, a shared inbox that takes WhatsApp too, listening and competitor benchmarks, and its Wisdom AI on every plan. The problem is the bill. At $99 a user a month billed yearly, two people pay $198, several times what most tools here cost.
Who Hootsuite is for
- Great if your team answers customers in comments and DMs as much as it posts
- Good for brands that want listening and competitor tracking next to publishing
- Handy when your company already runs on Salesforce, Slack or monday.com
Who Hootsuite is not for
- Pricey if you're a small team, at $99 a month for every person
- Not for you if you want a free plan, as there's only a 14-day trial
- Tight if you have more than 10 profiles, since unlimited ones need Professional at $199 a user
Why Hootsuite gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyStandard is $99 a user a month billed yearly, so two people managing five profiles pay $198 a month and three pay $297. That's in this category's dearest tenth, which starts at $99. Listening and competitor benchmarks are what the money buys over cheaper tools.
- CFree plan and trialNo free plan, but a 14-day trial with no card needed. Trial accounts are held to 10 to 20 posts a day and can't bulk schedule, which is fine for a look around.
- BFeaturesPublishing to nine networks, a shared inbox with WhatsApp in it, listening, benchmarks against 5 competitors and analytics on the first plan. Nothing in the listing shows a gap in the core job; approvals and routing just cost more, on Advanced.
- AEase of useIts iPhone and iPad app averages 4.7 from about 34,300 ratings. Connecting profiles and setting up approvals takes a little time, but people clearly get on with it.
- BPlatforms and integrationsWeb, iPhone and Android, with more than 100 apps in its directory, among them Canva, Salesforce, Slack and monday.com, plus MCP connectors for ChatGPT and Claude. No desktop app, which an A needs.
What these grades rest on. Graded from this listing, whose facts were read from Hootsuite's own pages on 17 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/hootsuite#review"><img src="https://toolgpa.com/badge/hootsuite.svg" alt="Hootsuite: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Hootsuite stands among social media schedulers
Hootsuite's GPA of 2.6 is higher than 15 of the 19 other social media schedulers we grade, and level with 3.
It stands best on ease of use (A, above 17 of 19) and worst on value for money (D, above 0).
Its paid plans start at $99 a month for each person, against a middle price of $27.25 for the category: 18 of the 19 others that charge start lower.
On features, ease of use and platforms it scores 3.3 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 20 social media schedulers we grade, cut by the letter each got. Hootsuite’s own letter is outlined.
- DValue for moneyAbove 0 of 19, level with 3
- CFree plan and trialAbove 1 of 19, level with 17
- BFeaturesAbove 11 of 19, level with 8
- AEase of useAbove 17 of 19, level with 2
- BPlatforms and integrationsAbove 1 of 19, level with 17
Price against what you get
Each dot is one of 20 social media schedulers. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Hootsuite, or make your own?
Keep it
To replace Hootsuite you would be making one mailbox that several people work at once. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 15 of the 19 other social media schedulers we grade. It costs $1,188 a year.
What you could make
- Calendar and reports: an app builder makes these well.
What you could not
- One mailbox that several people work at once.
- A real app for iOS and Android. Something home-made would be a web page.
- It is priced for each person, which means accounts and billing for a team.
- It plugs into other products, Canva, Adobe Express and Salesforce among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Hootsuite’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Hootsuite?
Hootsuite is a social media management suite sold per user. It schedules posts to the major networks from one calendar, gathers comments and messages into a shared inbox, tracks competitors and brand mentions, and builds performance reports. Its AI assistant, Wisdom, runs on every plan, and higher tiers add inbox automation, approvals and message routing for larger teams.
Hootsuite is a paid product with a free trial, starting at $99 per user / month, billed annually. See every plan
Good for
- Marketing and social teams that also handle customer messages on social
- Brands that want listening and competitor tracking beside publishing
- Larger organizations that need approvals, routing and single sign-on
Worth knowing
- There is no free plan. Trial accounts are limited to 10 to 20 posts a day and cannot bulk schedule.
- Every user is a paid seat, and Standard stops at 10 social accounts; unlimited accounts need Professional at $199 per user / month.
- Approval workflows and message assignment need Advanced at $399 per user / month; single sign-on is Enterprise only.
- Monthly billing is offered at a higher rate than the annual figures the plans page shows, but the monthly price is not published there.
Key features
- Publishing calendar
- Posts for Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky are planned on one calendar, with best-time suggestions and bulk scheduling.
- Shared inbox
- DMs and comments land in one inbox, WhatsApp included, with saved and suggested replies. Professional automates replies; Advanced adds assignment and routing.
- Listening and competitors
- Track mentions, trends and competitors' posting. Standard benchmarks 5 competitors and Professional 20; Enterprise covers 13 months of history across more sources.
- Analytics and reports
- Performance analytics come with every plan. Custom, scheduled and exported reports start on Professional, and branded reports shared outside the account need Advanced.
- Wisdom AI and MCP connectors
- An AI assistant drafts posts, recommends and analyzes on every plan, and MCP connectors let ChatGPT, Claude, Copilot and Gemini run Hootsuite tasks.
- App directory
- More than 100 apps plug into the dashboard, among them Canva and Adobe Express in the composer, Salesforce, Slack, monday.com and Google Business Profile.
Hootsuite pricing
- Starts at
- $99 per user / month, billed annually
- Free plan
- None
- Free trial
- 14-day free trial, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Standard | $99per user / month, billed annually | Up to 10 social accounts, unlimited scheduling, AI posts and images, a shared inbox, listening and benchmarks against 5 competitors. |
| Professional | $199per user / month, billed annually | Unlimited social accounts, automated inbox replies and DMs, 30-day Quick Search, 90-day trend forecasts and custom scheduled reports. |
| Advanced | $399per user / month, billed annually | Approval workflows, internal comments, message assignment and routing, satisfaction surveys, team productivity and branded reports. |
| Enterprise | Custom | Single sign-on, compliance tools, 13 months of listening history, attribution and ROI reporting, employee advocacy and onboarding. |
Read from hootsuite.com on Oct 17, 2026. Prices change, so confirm with Hootsuite before you buy.
Ways to pay less
- NonprofitUp to 60% off for nonprofits
The HootGiving program gives approved nonprofits a discount of up to 60% on the Standard, Professional and Advanced plans, by application.
Stated on hootsuite.com
How people rate the Hootsuite app
4.7
out of 5 for the iPhone and iPad app
34,293 ratings on the App Store in the United States, read Oct 17, 2026. It rates the app, not everything the product does. See the listing
Works with
- Canva
- Adobe Express
- Salesforce
- Slack
- monday.com
- Wrike
- Bynder
- Google Business Profile
Hootsuite alternatives
- Hootsuite vs Sprout Social
Free trial · from $79/mo
- Hootsuite vs Agorapulse
Free trial · from $79/mo
- Hootsuite vs Sendible
Free trial · from $29.75/mo
- Hootsuite vs SocialPilot
Free trial · from $25.50/mo
- Hootsuite vs Vista Social
Free trial · from $99/mo
Common questions
Is Hootsuite free?
No, Hootsuite is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Hootsuite cost?
Hootsuite lists 4 plans. Standard: $99 per user / month, billed annually. Professional: $199 per user / month, billed annually. Advanced: $399 per user / month, billed annually. Enterprise: custom pricing. Prices were read from hootsuite.com on Oct 17, 2026.
What platforms does Hootsuite work on?
Hootsuite is available on Web, iOS and Android.
Does Hootsuite offer any discounts?
Hootsuite publicly lists the following: Up to 60% off for nonprofits.
How is Hootsuite rated?
Hootsuite's iPhone and iPad app averages 4.7 out of 5 from 34,293 ratings on the App Store in the United States, as read on Oct 17, 2026. That is the store's rating of the app, not a score from us.
Does Hootsuite have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. Hootsuite is listed for Web, iOS and Android.
Does Hootsuite have a macOS app?
No macOS app was listed when its pages were read on Oct 17, 2026. Hootsuite is listed for Web, iOS and Android.
Is Hootsuite open source?
Hootsuite is not described as open source on its own site, as read on Oct 17, 2026.
What does Hootsuite integrate with?
Hootsuite's listing names Canva, Adobe Express, Salesforce, Slack, monday.com, Wrike, Bynder and Google Business Profile. A listing names up to eight integrations, so it may connect to more.
Who makes Hootsuite?
Hootsuite is made by Hootsuite Inc. It dates from 2008.
What are the alternatives to Hootsuite?
The closest alternatives to Hootsuite in our directory are Sprout Social, Agorapulse, Sendible, SocialPilot and Vista Social. Each one has a side-by-side comparison with Hootsuite.
How does Hootsuite compare with other social media schedulers?
Hootsuite's GPA of 2.6 is higher than 15 of the 19 other social media schedulers we grade, and level with 3. It stands best on ease of use (A, above 17 of 19) and worst on value for money (D, above 0).
Is Hootsuite good value for money?
ToolGPA grades Hootsuite D for value for money. Its paid plans start at $99 a month for each person, against a middle price of $27.25 for the category: 18 of the 19 others that charge start lower. On features, ease of use and platforms it scores 3.3 out of 4, and no tool on the category's chart scores higher without costing more.
Could I make my own version of Hootsuite?
To replace Hootsuite you would be making one mailbox that several people work at once. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 15 of the 19 other social media schedulers we grade. It costs $1,188 a year. What you could not make: One mailbox that several people work at once. A real app for iOS and Android. Something home-made would be a web page. It is priced for each person, which means accounts and billing for a team. It plugs into other products, Canva, Adobe Express and Salesforce among them. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026. What people say is linked where it appears.