Media kit

ToolGPA is a free directory of productivity software that grades every tool the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each vendor’s own pages and dated, so a reader can see how fresh every figure is and where it came from.

Beside the grades it keeps a dated record of price changes, compares App Store prices across countries, charts what each tool costs against what it scores, says whether a tool is worth keeping or simple enough to make yourself, and sets out each tool’s refund rules and support. Every tool also has a free Insider’s Guide to download and pass on.

• 1,590

  tools listed and graded

• 7,950

  grades given, each with its reason

• 35

  categories

• 35

  value charts

• 426

  price changes on record

• 579

  apps priced in 12 countries

• 18

  tools with refunds and support researched

• 32

  shortlists and comparisons

Counted from the site’s data each time it is published. Visitor figures are shared on request.

People choosing software for themselves or a small team: to-do lists, notes, calendars, project tools, AI assistants, password managers and the rest of the productivity stack. They come with a decision to make, usually between a few named tools, and want to know what each really costs and what they would give up.

Write the name as one word, ToolGPA, with the T, G, P and A in capitals. Link to toolgpa.com.

In a line

ToolGPA: every tool graded, every price dated.

In two sentences

ToolGPA is a free directory that grades productivity software on five counts, with the reason beside each grade and a GPA that averages them. Every price is read from the vendor's own pages and dated.

In full

A directory of productivity software where every tool is graded on five counts, with the reason beside each grade and a GPA that averages them. Prices, plans and platforms are read from each vendor's own pages and dated. Compare tools side by side, follow how prices move and see every public way to pay less.

Please use the files as they are: do not stretch them, recolour them or put the logo on a busy picture.

• Logo, for light backgroundsPNG, transparent, 1306 × 296
• Logo, for dark backgroundsPNG, transparent, 1306 × 296
• Mark on its ownSVG, transparent
• App iconSVG, green square

• #0e6b56GreenThe mark, links and buttons
• #45c4a0MintThe mark on dark backgrounds
• #f0b354AmberHighlights on dark green
• #16181dInkText
• #f7f6f2PaperBackgrounds

Headings are set in Bricolage Grotesque and text in Geist, both free from Google Fonts.

• Quote our grades and figures, naming ToolGPA and linking to the tool’s page, which is kept up to date.
• Put a grade badge or a value chart on your own site; each comes with the code to paste.
• Share any tool’s Insider’s Guide as it is: it is on the tool’s page, at toolgpa.com/tools/<tool>/guide.
• Read the published data in tools.json and grades.json.

Anything more, such as republishing our grades in bulk, needs our permission first; the terms of service say exactly what is allowed.

Vendors. If you make a tool we list, you can claim its listing for free, send corrections and see how its page is doing. A vendor account never lets anyone change a review or a grade.

Affiliate programs. ToolGPA adds affiliate links to vendors’ websites and may earn a commission from them. If you run a program, we would like to hear about it.

Sponsorships. We take sponsors: labelled spots on category and comparison pages, sponsored sections in guides, and mentions in what we publish. Sponsored space is marked as such, and it never buys or changes a grade, a review or a ranking.

Partners and press. For sponsorships, partner programs, interviews, data or anything else, write to aditi@toolgpa.com. How the site makes money, and how paid placements are labelled, is on the disclosure page.