SMS & Chat Marketing

Our top three SMS and chat marketing tools

SimpleTexting comes first: a text reaches a customer's phone with no app to install, every plan has every feature, and its app has the most ratings here. Chatfuel grades higher and is second, for customers who write on WhatsApp, Instagram or Facebook, but it reaches no one by plain text and runs on the web only. Wati is third for teams answering WhatsApp from their phones. Interakt also grades higher, but it is priced only in rupees for Indian brands. SlickText narrowly missed: it links to more tools at about the same price, but its app has no rating on record.

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   First: SimpleTexting

   Free trial · from $23.20/mo

   For: Most small businesses texting their customers

   SimpleTexting sends mass texts and picture messages, grows lists with keywords, forms and pop-ups, runs auto-replies and drip campaigns, and lets the team answer replies one to one. Every plan has every feature, with 3 users, unlimited contacts and the API: 1,000 credits a month is $39.20 billed yearly ($49 monthly), after a free trial with no card. It runs on the web, iPhone and Android, and its iPhone and iPad app averages 4.7 from about 3,500 ratings. Know the limits: it is texting only, with no WhatsApp or Instagram, a local number adds $10 a month and $4 to register, carriers add about $0.0025 a US text, and each user past 3 costs $20 a month.

   iPhone and iPad app: 4.7 out of 5 on the App Store

   SimpleTexting pricing and details
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   Second: Chatfuel

   Free trial · from $18/mo

   For: Businesses whose customers write on WhatsApp and Instagram

   Chatfuel runs AI chatbots and broadcasts on WhatsApp, Instagram, Facebook, TikTok and website chat: an AI agent answers from your knowledge base and qualifies leads, comment auto-replies pull people into a chat, and bookings and payments happen in the conversation. Business is $18 a month billed yearly ($20 monthly) for 1 bot, unlimited contacts and teammates and $20 of credits a month, after a 7-day trial with no card. It is second because it reaches only people who message on those channels. Meta's WhatsApp charges come out of the wallet, credits do not roll over, it has no phone app, and the help center says Zapier is not supported.

   Chatfuel pricing and details
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   Third: Wati

   Free trial · from $59/mo

   For: Teams sharing one WhatsApp number, on phones too

   Wati is a WhatsApp Business API inbox that also takes Instagram, Messenger and TikTok chats, with broadcasts, no-code chatbots, click-to-WhatsApp ads and, through a $4.99 a month add-on, Shopify cart and order messages. It has iPhone and Android apps and links to HubSpot, Salesforce, Klaviyo, Zapier and Make. Growth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, after a 7-day trial. It is third because it costs over three times Chatfuel's entry price and does less on it: Growth covers 1 channel and 1,000 automation triggers, extra users on Pro cost $39, Meta charges per message on top, and payments are not refunded after you cancel.

   Wati pricing and details

Ranked on Oct 18, 2026 from what each listing shows and what people say about the tool, not from our own testing. How we rank