Landbot
No-code chatbot and AI agent builder for websites and WhatsApp
Landbot report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for chat-style lead capture on your website
Landbot is a no-code builder for chatbots and AI agents that live on your website, in WhatsApp and in Messenger. The visual editor is the draw, and the free plan lets you build a real bot. But messaging customers, rather than waiting for them to start a chat, means WhatsApp campaigns, and those need Professional WA at $188 a month billed yearly.
Who Landbot is for
- Great if you want to turn a dull website form into a chat that qualifies leads
- Handy when you take bookings or answer the same questions over and over
- Good for teams without developers who want to build bots themselves
Who Landbot is not for
- Pricey if WhatsApp campaigns are the point, as they need Professional WA at $188 a month
- Not for you if your customers live on Instagram, which isn't one of its channels
- Tight if your chats spike, as each one past the allowance costs $0.05
Why Landbot gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyStarter is $36 a month billed yearly for 500 web and Messenger chats, but that only answers people who start a chat. Messaging 1,000 customers means WhatsApp campaigns, which need Professional WA at $188 billed yearly, plus Meta's fees and Landbot's own charge per message.
- CFree plan and trialA free plan with 1 seat and 100 chats a month on web chat, with the full builder. No AI chats, and WhatsApp only on a test number. There's also a 14-day trial of the paid plans with no card.
- CFeaturesA strong bot builder with AI agents, A/B tests, human takeover and CRM links. But campaigns are WhatsApp only and need Professional WA, Instagram isn't a channel, and branding removal and the API wait for Professional.
- CEase of useNo App Store rating on record. The work here is building the bot itself, block by block, which templates speed up but don't skip.
- BPlatforms and integrationsRuns on the web, with HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier and Slack. No phone or desktop app, which keeps it off an A.
What these grades rest on. Graded from this listing, whose facts were read from Landbot's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Landbot? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/landbot#review"><img src="https://toolgpa.com/badge/landbot.svg" alt="Landbot: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Landbot stands among SMS and chat marketing tools
Landbot's GPA of 2.0 is higher than 0 of the 14 other SMS and chat marketing tools we grade, and level with 1.
It stands best on platforms and integrations (B, above 1 of 14) and worst on value for money (D, above 0).
Its paid plans start at $36 a month, against a middle price of $26.59 for the category: 8 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 15 SMS and chat marketing tools we grade, cut by the letter each got. Landbot’s own letter is outlined.
- DValue for moneyAbove 0 of 14, level with 2
- CFree plan and trialAbove 1 of 14, level with 13
- CFeaturesAbove 1 of 14, level with 7
- CEase of useAbove 0 of 14, level with 12
- BPlatforms and integrationsAbove 1 of 14, level with 13
Price against what you get
Each dot is one of 14 SMS and chat marketing tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Landbot, or make your own?
Keep it
To replace Landbot you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 13 of the 14 other SMS and chat marketing tools grade higher. It costs $432 a year.
What you could not
- The WhatsApp Business API, which Meta opens only through approved partners.
- A builder that other people can use without writing code.
- An AI model answering your customers from your own help articles.
- A chatbot builder hooked into the messaging apps.
- A chat box on your site that reaches you the moment a customer types.
- It plugs into other products, HubSpot, Salesforce and Pipedrive among them.
What this rests on. Landbot’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Landbot?
Landbot is a no-code builder for chatbots and AI agents that run on a website, in WhatsApp and in Messenger. Teams use its visual flow editor to qualify leads, answer support questions and take bookings, and can hand a chat to a person in a shared inbox. Plans are priced by chats a month, and WhatsApp needs its own plan or add-on.
Landbot has a free plan. Paid plans start at $36 per month for up to 500 chats, billed annually ($45 monthly). See every plan
Good for
- Marketing teams turning website forms into chat-style lead capture
- Businesses qualifying leads and taking bookings on WhatsApp
- Teams without developers who want to build bots themselves
Worth knowing
- WhatsApp needs Professional WA or Business. Meta's fee comes on top, plus a Landbot charge the page states as a flat 20% in one place and €0.05 per message in another.
- Chats past the plan's allowance cost $0.05 each and AI chats past it $0.10 each; the page alerts you at 80% and 90% of the allowance.
- Branding removal, webhooks, the API and CRM integrations such as HubSpot start at Professional.
- Extra seats are €25 a month in the comparison table, which gives no dollar figure; annual billing is a 12-month commitment.
Key features
- Visual flow builder
- Drag-and-drop editor with templates for lead capture, quizzes, product finders and booking steps, with A/B testing from Starter.
- AI agents
- AI agents on every paid plan that understand intent and reply in real time, with a monthly AI-chat allowance of 100 to 500 depending on the plan.
- WhatsApp bots and campaigns
- Bots on your own WhatsApp number and segmented WhatsApp campaigns you can schedule, on Professional WA and Business.
- Human takeover
- A person can take over a chat with its full history in a shared inbox, on every plan; each person uses a seat.
- CRM and app integrations
- Mailchimp and Segment from Starter; HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, Airtable and webhooks from Professional.
Landbot pricing
- Starts at
- $36 per month for up to 500 chats, billed annually ($45 monthly)
- Free plan
- 1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number.
- Free trial
- 14-day free trial of the paid plans, no card required; the account then moves to Free
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 seat, 100 chats a month, web chat only, full builder and templates. No AI chats. |
| Starter | $36per month for up to 500 chats, billed annually ($45 monthly) | 2 seats, 100 AI chats, web and Messenger bots, A/B tests, basic integrations such as Mailchimp. Extra chats cost $0.05 each. |
| Professional | $88per month for up to 2,500 chats, billed annually ($110 monthly) | 3 seats, 300 AI chats, no Landbot branding, HubSpot, Salesforce, Pipedrive, webhooks and live chat support. Extra chats cost $0.05 each. |
| Professional WA | $188per month for up to 2,500 chats, billed annually ($210 monthly) | Professional plus one WhatsApp number at $100 a month, and 500 AI chats. Meta's message fees come on top. |
| Business | Custom | Contract pricing for custom chat and AI volume, from 5 seats, one WhatsApp number, dedicated support and an uptime SLA. |
Read from landbot.io on Oct 18, 2026. Prices change, so confirm with Landbot before you buy.
Ways to pay less
- Annual discountSave 20% with yearly billing
Landbot's pricing page says annual billing saves 20%: Starter is $36 a month billed yearly against $45 monthly, Professional $88 against $110.
Stated on landbot.io
Works with
Landbot alternatives
- Landbot vs Manychat
Free plan · from $169/yr
- Landbot vs Chatfuel
Free trial · from $18/mo
- Landbot vs Wati
Free trial · from $59/mo
- Landbot vs Tidio
Free plan · from $24.17/mo
- Landbot vs respond.io
Free trial · from $79/mo
Common questions
Is Landbot free?
Landbot has a free plan. 1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number. Paid plans start at $36 per month for up to 500 chats, billed annually ($45 monthly).
How much does Landbot cost?
Landbot lists 5 plans. Free: $0. Starter: $36 per month for up to 500 chats, billed annually ($45 monthly). Professional: $88 per month for up to 2,500 chats, billed annually ($110 monthly). Professional WA: $188 per month for up to 2,500 chats, billed annually ($210 monthly). Business: custom pricing. Prices were read from landbot.io on Oct 18, 2026.
What platforms does Landbot work on?
Landbot is available on Web.
Does Landbot offer any discounts?
Landbot publicly lists the following: Save 20% with yearly billing.
Does Landbot have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Landbot is listed for Web.
Does Landbot have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Landbot is listed for Web.
Is Landbot open source?
Landbot is not described as open source on its own site, as read on Oct 18, 2026.
What does Landbot integrate with?
Landbot's listing names HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier and Slack. A listing names up to eight integrations, so it may connect to more.
Does Landbot have a free trial?
Yes. 14-day free trial of the paid plans, no card required; the account then moves to Free.
Who makes Landbot?
Landbot is made by HELLO UMI S.L. (Landbot). It dates from 2015.
What are the alternatives to Landbot?
The closest alternatives to Landbot in our directory are Manychat, Chatfuel, Wati, Tidio and respond.io. Each one has a side-by-side comparison with Landbot.
How does Landbot compare with other SMS and chat marketing tools?
Landbot's GPA of 2.0 is higher than 0 of the 14 other SMS and chat marketing tools we grade, and level with 1. It stands best on platforms and integrations (B, above 1 of 14) and worst on value for money (D, above 0).
Is Landbot good value for money?
ToolGPA grades Landbot D for value for money. Its paid plans start at $36 a month, against a middle price of $26.59 for the category: 8 of the 13 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Could I make my own version of Landbot?
To replace Landbot you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 13 of the 14 other SMS and chat marketing tools grade higher. It costs $432 a year. What you could not make: The WhatsApp Business API, which Meta opens only through approved partners. A builder that other people can use without writing code. An AI model answering your customers from your own help articles. A chatbot builder hooked into the messaging apps. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.