Chatfuel vs Landbot
We give Chatfuel a 2.6 GPA and Landbot a 2.0, out of 4.0. Chatfuel grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Chatfuel
AI chatbots for WhatsApp, Instagram and Facebook with a usage wallet
Landbot
No-code chatbot and AI agent builder for websites and WhatsApp
How we grade them
| 2.6GPAChatfuelGood | 2.0GPALandbotFair | |
|---|---|---|
| Value for money | BBusiness is $18 a month billed yearly ($20 monthly), with unlimited contacts and teammates and $20 of credits a month for AI replies and WhatsApp messages. That's the cheaper quarter of this category. Meta's WhatsApp charges come out of the wallet at its own rates, and no US figure is given. | DStarter is $36 a month billed yearly for 500 web and Messenger chats, but that only answers people who start a chat. Messaging 1,000 customers means WhatsApp campaigns, which need Professional WA at $188 billed yearly, plus Meta's fees and Landbot's own charge per message. |
| Free plan and trial | CNo free plan, but a 7-day trial with full access, $15 in credits and no credit card. Enough to set up the AI agent and watch it answer. | CA free plan with 1 seat and 100 chats a month on web chat, with the full builder. No AI chats, and WhatsApp only on a test number. There's also a 14-day trial of the paid plans with no card. |
| Features | BThe whole chat-marketing job: an AI agent that answers and qualifies leads, Instagram and Facebook comment auto-replies, WhatsApp broadcasts, bookings and payments in the chat, a shared inbox and a simple CRM. Business gives you 1 bot. | CA strong bot builder with AI agents, A/B tests, human takeover and CRM links. But campaigns are WhatsApp only and need Professional WA, Instagram isn't a channel, and branding removal and the API wait for Professional. |
| Ease of use | CNo App Store rating on record. You'll connect each channel, feed the AI agent your knowledge base and keep an eye on the wallet, since heavy AI use can pause the bot. | CNo App Store rating on record. The work here is building the bot itself, block by block, which templates speed up but don't skip. |
| Platforms and integrations | BRuns on the web, with Google Sheets, Stripe, Meta Pixel, a JSON API and an MCP server for AI assistants. Thin on ready-made integrations, though: the help center says Zapier isn't supported. No apps. | BRuns on the web, with HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier and Slack. No phone or desktop app, which keeps it off an A. |
| Best for | AI chatbots for WhatsApp and Instagram on a budget | chat-style lead capture on your website |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Chatfuel and Landbot. How we grade
Price against what you get
Chatfuel starts at $18 a month and scores 2.7 out of 4 on features, ease of use and platforms. Landbot starts at $36 a month and scores 2.3.
Chatfuel scores higher and starts $18 a month lower. Of the other SMS and chat marketing tools on the chart, none scores higher than Chatfuel for less, and 3 score higher than Landbot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Chatfuel starts at $18 per month, billed annually ($20 billed monthly). Landbot starts at $36 per month for up to 500 chats, billed annually ($45 monthly).
- Landbot has a free plan. Chatfuel does not, though it has a free trial.
- Chatfuel also covers marketing automation.
- Landbot also covers no-code.
At a glance
| Chatfuel | Landbot | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $18 per month, billed annually ($20 billed monthly) | $36 per month for up to 500 chats, billed annually ($45 monthly) |
| Free plan | None | 1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number. |
| Free trial | 7-day free trial with full access and $15 in credits, no credit card required | 14-day free trial of the paid plans, no card required; the account then moves to Free |
| Web | ||
| Made by | Chatfuel | HELLO UMI S.L. (Landbot) |
| Price read from | chatfuel.com | landbot.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Chatfuel
- Small businesses answering Instagram and WhatsApp messages around the clock
- Agencies running chatbots for several clients from one wallet
- Shops turning ad clicks and comments into chats
Landbot
- Marketing teams turning website forms into chat-style lead capture
- Businesses qualifying leads and taking bookings on WhatsApp
- Teams without developers who want to build bots themselves
Worth knowing
Chatfuel
- Meta's WhatsApp charges, including service replies since 1 October 2026, come out of the wallet at Meta's rates by country; no US figure is given.
- Plan credits do not roll over, and messages stop when the wallet reaches zero unless auto top-up is on; heavy AI use can pause the bot until the limit resets.
- Refunds are given only if you cancel within 3 days on monthly billing or 30 days on annual billing.
- The pricing page names Zapier among integrations, but the help center says Zapier is not supported; other tools connect through the JSON API.
Landbot
- WhatsApp needs Professional WA or Business. Meta's fee comes on top, plus a Landbot charge the page states as a flat 20% in one place and €0.05 per message in another.
- Chats past the plan's allowance cost $0.05 each and AI chats past it $0.10 each; the page alerts you at 80% and 90% of the allowance.
- Branding removal, webhooks, the API and CRM integrations such as HubSpot start at Professional.
- Extra seats are €25 a month in the comparison table, which gives no dollar figure; annual billing is a 12-month commitment.
Key features
Chatfuel
- AI agent
- Replies from your knowledge base and instructions, qualifies and scores leads, follows up and hands a chat to a person when needed.
- Instagram and Facebook automation
- Automatic replies to post and Reels comments, story replies and keyword triggers, which lead people into a chat.
- WhatsApp broadcasts
- Bulk WhatsApp campaigns to segments, with click-to-chat ads and conversions sent back to Meta Pixel.
- Bookings and sales in chat
- Books meetings inside WhatsApp, shows a product catalog, takes orders and collects payments in the conversation.
- Shared inbox and CRM
- Teammates take over live conversations, and leads are tracked in a built-in CRM with unlimited contacts.
- JSON API and MCP
- A JSON API plugin connects bots to outside systems, and an MCP server lets AI assistants such as Claude run your bots.
Landbot
- Visual flow builder
- Drag-and-drop editor with templates for lead capture, quizzes, product finders and booking steps, with A/B testing from Starter.
- AI agents
- AI agents on every paid plan that understand intent and reply in real time, with a monthly AI-chat allowance of 100 to 500 depending on the plan.
- WhatsApp bots and campaigns
- Bots on your own WhatsApp number and segmented WhatsApp campaigns you can schedule, on Professional WA and Business.
- Human takeover
- A person can take over a chat with its full history in a shared inbox, on every plan; each person uses a seat.
- CRM and app integrations
- Mailchimp and Segment from Starter; HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, Airtable and webhooks from Professional.
Plans
Chatfuel
Business$18
per month, billed annually ($20 billed monthly)
1 bot, every channel, unlimited contacts and teammates, and $20 of credits a month for AI replies and WhatsApp messages.
Agency S$90
per month for up to 3 companies, billed annually ($100 monthly)
$100 of credits a month, an agency dashboard and an account manager. Larger agency tiers in the help center run up to $2,050 a month.
Landbot
Free$0
1 seat, 100 chats a month, web chat only, full builder and templates. No AI chats.
Starter$36
per month for up to 500 chats, billed annually ($45 monthly)
2 seats, 100 AI chats, web and Messenger bots, A/B tests, basic integrations such as Mailchimp. Extra chats cost $0.05 each.
Professional$88
per month for up to 2,500 chats, billed annually ($110 monthly)
3 seats, 300 AI chats, no Landbot branding, HubSpot, Salesforce, Pipedrive, webhooks and live chat support. Extra chats cost $0.05 each.
Professional WA$188
per month for up to 2,500 chats, billed annually ($210 monthly)
Professional plus one WhatsApp number at $100 a month, and 500 AI chats. Meta's message fees come on top.
BusinessCustom
Contract pricing for custom chat and AI volume, from 5 seats, one WhatsApp number, dedicated support and an uptime SLA.
Ways to pay less
Chatfuel
- Annual discount
Save 10% with yearly billing
Chatfuel's pricing page takes 10% off for yearly billing: Business is $216 a year, against $20 a month billed monthly.
Landbot
- Annual discount
Save 20% with yearly billing
Landbot's pricing page says annual billing saves 20%: Starter is $36 a month billed yearly against $45 monthly, Professional $88 against $110.
