Bik review (2026): is it worth $350 a month?
AI CRM for online stores: WhatsApp, Instagram and helpdesk
Black Friday: is there a Bik sale?
Bik report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for WhatsApp and Instagram messaging for online stores
Bik is a customer platform for online stores, with WhatsApp and Instagram journeys, a helpdesk and AI agents. But it starts at $350 a month for 10,000 contacts, has no free plan or trial, and role-based access is held back for the $499 plan.
Who Bik is for
- Fits if you run a Shopify-type store with real WhatsApp volume and a budget for it
- Works for teams that want helpdesk and campaigns in the same tool
Who Bik is not for
- Pricey if you're small: $350 a month is where it starts
- Not for you if you want to try first, as there's no trial or free plan
- Watch out: both plans stop at 10,000 contacts, and the next step has no published price
- Tight if you need role-based access control, which isn't on Growth
- Watch out: Meta's WhatsApp message fees aren't on the pricing page
Why Bik gets a 1.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$350 a month for Growth and $499 for Scale, both capped at 10,000 contacts. That's well above the $149 where this category's dearest tenth begins.
- FFree plan and trialNo free plan and no trial on the pricing page.
- CFeaturesJourneys, helpdesk, AI agents, a customer data platform and several WhatsApp numbers. Growth has 1 workspace and 20 automations, and WhatsApp message fees from Meta aren't shown.
- CEase of useNo store rating on record. It connects to a store and needs journeys and automations built before it does anything.
- CPlatforms and integrationsWeb only, with Shopify and Google Sheets listed. No phone or desktop app is on record.
What these grades rest on. Graded from this listing, whose facts were read from Bik's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/bik#review"><img src="https://toolgpa.com/badge/bik.svg" alt="Bik: 1.4 GPA on ToolGPA" width="196" height="56"></a>Where Bik stands among SMS and chat marketing tools
Bik's GPA of 1.4 is higher than 0 of the 77 other SMS and chat marketing tools we grade, and level with 1.
It stands best on ease of use (C, above 5 of 77) and worst on free plan and trial (F, above 0).
Its paid plans start at $350 a month, against a middle price of $36 for the category: 50 of the 50 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 40 tools score higher and cost less.
Each grade against the category
Every bar is all 78 SMS and chat marketing tools we grade, cut by the letter each got. Bik’s own letter is outlined.
- DValue for moneyAbove 0 of 77, level with 14
- FFree plan and trialAbove 0 of 77, level with 23
- CFeaturesAbove 3 of 77, level with 61
- CEase of useAbove 5 of 77, level with 70
- CPlatforms and integrationsAbove 0 of 77, level with 18
Price against what you get
Each dot is one of 51 SMS and chat marketing tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Bik, or make your own?
Keep it
To replace Bik you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 76 of the 77 other SMS and chat marketing tools grade higher. It costs $4,200 a year.
What you could make
- Help desk: an app builder makes this well.
What you could not
- The WhatsApp Business API, which Meta opens only through approved partners.
- Email sent in volume that still reaches the inbox.
- One mailbox that several people work at once.
- A chatbot builder hooked into the messaging apps.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
- What a company asks for before it lets staff use something: roles and permissions.
What this rests on. Bik’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Bik?
Bik (BIK.ai) is a customer messaging and CRM platform built for e-commerce stores. It combines campaigns and journeys across WhatsApp, Instagram and other channels with a helpdesk and a library of prebuilt AI commerce agents. Plans are set by contact count, helpdesk users and monthly AI credits.
Worth knowing
- There is no free plan or free trial on the pricing page; the entry plan is $350 a month.
- Both listed plans stop at 10,000 contacts; larger lists need the Custom plan, which has no published price.
- Role-based access control is not on Growth, which also has 1 workspace and 20 automations.
- WhatsApp message fees charged by Meta are not shown on the pricing page.
Key features
- Multichannel journeys and campaigns
- Build journeys, drip campaigns and broadcasts across channels, with RFM segments and dynamic variables.
- Helpdesk
- A helpdesk with custom inboxes, canned responses and support routing and assignment sits beside the marketing tools.
- AI agents and assist
- Pick from prebuilt AI commerce agents or build your own, with AI summaries, replies and translation in the helpdesk. Usage draws on monthly AI credits.
- Customer data platform
- Customer 360 profiles and retargeting automations, with website widgets and Click-to-WhatsApp ad integration.
- Multiple WhatsApp numbers
- Every plan can connect more than one WhatsApp number, alongside webhook and Google Sheets connections.
- Reporting and security
- Node-level analytics, advanced reporting and two-factor authentication on all plans; role-based access from Scale.
Bik pricing
As of Nov 13, 2026, Bik is a paid product, starting at $350 per month for up to 10,000 contacts.
- Starts at
- $350 per month for up to 10,000 contacts
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Growth | $350per month for up to 10,000 contacts | 10 helpdesk users, 20 automations, 1 workspace and 2,000 BIK AI credits. Price rises with contacts; not shown. |
| Scale | $499per month for up to 10,000 contacts | 25 helpdesk users, 50 automations, 3 workspaces, 5,000 AI credits and role-based access control. |
| Custom | Custom | Contacts as required, unlimited automations, volume pricing and a dedicated success manager; sold through sales. |
Read from bik.ai on Nov 13, 2026. Prices change, so confirm with Bik before you buy.
Works with
Bik alternatives
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- Bik vs Interakt
Free trial · from ₹999/mo
- Bik vs SleekFlow
Free trial · from $49/mo
- Bik vs Recart
From $200/mo
- Bik vs Emotive
Free trial
Common questions
Does Bik have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Bik is listed for Web.
Does Bik have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Bik is listed for Web.
Is Bik open source?
Bik is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.