Bik vs Wati (2026): which should you pick?
As of Nov 13, 2026, we pick Wati: it is third in our ranking of SMS and chat marketing tools, and it grades higher too, 2.4 against 1.4.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Wati grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Wati
WhatsApp Business API inbox with broadcasts, chatbots and ad flows
Which one is for you
Pick Bik if
- Fits if you run a Shopify-type store with real WhatsApp volume and a budget for it
- Works for teams that want helpdesk and campaigns in the same tool
Look elsewhere if
- Pricey if you're small: $350 a month is where it starts
- Not for you if you want to try first, as there's no trial or free plan
- Watch out: both plans stop at 10,000 contacts, and the next step has no published price
- Tight if you need role-based access control, which isn't on Growth
- Watch out: Meta's WhatsApp message fees aren't on the pricing page
Pick Wati if
- Fits if you sell online and send order updates and cart reminders over WhatsApp
- Works for a small team sharing one WhatsApp number
Look elsewhere if
- Tight if your team grows, as Growth stops at 3 users and extra seats on Pro cost $39 a month
- Pricey if you lean on bots, as each extra 1,000 automation triggers costs $40, and past the allowance replies go by hand
- Skip it if you might want your money back, as payments aren't refunded after you cancel
- Tight if you want to test it properly, as the trial is 7 days and needs the WhatsApp API hooked up first
- Watch out: Meta's per-message charges come on top, with US rates only in Wati's rate card and wallet
How we grade them
| 1.4GPABikWeak | 2.4GPAWatiFair | |
|---|---|---|
| Value for money | D$350 a month for Growth and $499 for Scale, both capped at 10,000 contacts. That's well above the $149 where this category's dearest tenth begins. | CGrowth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, plenty for 1,000 customers. Against its WhatsApp rivals, the fairer test here, that's mid-pack. Meta's per-message charges come on top, and the US rates sit in Wati's rate card, not on the listing. |
| Free plan and trial | FNo free plan and no trial on the pricing page. | CNo free plan, only a 7-day free trial. That's short for something you have to hook up to the WhatsApp Business API before it does anything. |
| Features | CJourneys, helpdesk, AI agents, a customer data platform and several WhatsApp numbers. Growth has 1 workspace and 20 automations, and WhatsApp message fees from Meta aren't shown. | BThe whole WhatsApp marketing job: broadcasts, no-code chatbots, click-to-WhatsApp ads, Shopify catalog and cart messages, AI copilot credits and a team inbox that takes Instagram, Messenger and TikTok too. The Shopify tools need a $4.99 a month add-on. |
| Ease of use | CNo store rating on record. It connects to a store and needs journeys and automations built before it does anything. | CNo App Store rating on record. There's a WhatsApp Business API number to set up, templates to write, chatbots to build and an automation trigger allowance to keep an eye on. |
| Platforms and integrations | CWeb only, with Shopify and Google Sheets listed. No phone or desktop app is on record. | BWeb, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. No desktop app, which an A needs. |
| Best for | WhatsApp and Instagram messaging for online stores | shops selling and answering customers on WhatsApp |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bik and Wati. How we grade
Price against what you get
Bik starts at $350 a month and scores 2.0 out of 4 on features, ease of use and platforms. Wati starts at $59 a month and scores 2.7.
Wati scores higher and starts $291 a month lower. Of the other SMS and chat marketing tools on the chart, 40 score higher than Bik for less, and none scores higher than Wati for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Bik also covers help desk.
At a glance
| Bik | Wati | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $350 per month for up to 10,000 contacts | $59 per month for up to 3 users, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | BIK | Clare.ai Limited |
| Price read from | bik.ai | wati.io |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
Bik
- There is no free plan or free trial on the pricing page; the entry plan is $350 a month.
- Both listed plans stop at 10,000 contacts; larger lists need the Custom plan, which has no published price.
- Role-based access control is not on Growth, which also has 1 workspace and 20 automations.
- WhatsApp message fees charged by Meta are not shown on the pricing page.
Wati
- WhatsApp messages are charged per message on top of the plan, by recipient country and template type; Wati's US rates are in its rate card and account wallet.
- Extra users cost $39 a month on Pro and $89 on Business; Growth is capped at 3 users.
- Extra automation triggers cost $40 per 1,000 and extra AI Co-pilot credits $30 per 1,000; past the trigger allowance, replies must be sent by hand.
- The pricing FAQ says payments for a subscription or credits are not refunded after you cancel.
Key features
Bik
- Multichannel journeys and campaigns
- Build journeys, drip campaigns and broadcasts across channels, with RFM segments and dynamic variables.
- Helpdesk
- A helpdesk with custom inboxes, canned responses and support routing and assignment sits beside the marketing tools.
- AI agents and assist
- Pick from prebuilt AI commerce agents or build your own, with AI summaries, replies and translation in the helpdesk. Usage draws on monthly AI credits.
- Customer data platform
- Customer 360 profiles and retargeting automations, with website widgets and Click-to-WhatsApp ad integration.
- Multiple WhatsApp numbers
- Every plan can connect more than one WhatsApp number, alongside webhook and Google Sheets connections.
- Reporting and security
- Node-level analytics, advanced reporting and two-factor authentication on all plans; role-based access from Scale.
Wati
- Team inbox for several channels
- WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- Broadcast campaigns
- Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- No-code chatbots
- Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- Click-to-WhatsApp ads
- Ads on Meta that open a WhatsApp chat, with lead capture on every plan and source tags and conversion tracking on Pro and Business.
- Shopify tools
- WhatsApp catalog, abandoned-cart and order-update templates, and campaigns built on buyer data, through a $4.99 a month Shopify add-on.
- AI copilot and agents
- Every plan gets monthly AI Co-pilot credits (250 to 1,500). Astra AI agents for web, WhatsApp and voice are a separately priced add-on from Pro.
Plans
Bik
Growth$350
per month for up to 10,000 contacts
10 helpdesk users, 20 automations, 1 workspace and 2,000 BIK AI credits. Price rises with contacts; not shown.
Scale$499
per month for up to 10,000 contacts
25 helpdesk users, 50 automations, 3 workspaces, 5,000 AI credits and role-based access control.
CustomCustom
Contacts as required, unlimited automations, volume pricing and a dedicated success manager; sold through sales.
Wati
Growth$59
per month for up to 3 users, billed annually ($69 billed monthly)
1 channel, 3 users with no extra seats, 15,000 broadcasts a month, 1,000 automation triggers, 2 commerce or CRM integrations and email support.
Pro$119
per month for up to 5 users, billed annually ($149 billed monthly)
Unlimited broadcasts, advanced chatbots, teams and auto-routing, 2,000 automation triggers, 5 integrations including HubSpot, and 24x7 chat support.
Business$279
per month for up to 5 users, billed annually ($349 billed monthly)
Multiple WhatsApp numbers, number masking, IP whitelisting, 5,000 automation triggers, Salesforce and other integrations, and a success manager.
Ways to pay less
Bik
No public discounts listed.
Wati
- Annual discount
Save up to 25% with yearly billing
Wati's pricing page says annual plans save up to about 25% and include free dedicated onboarding. Growth is $59 a month billed yearly against $69 monthly; Pro $119 against $149.
Common questions
Which is cheaper, Bik or Wati?
As of Nov 13, 2026, Wati is cheaper to start with: $59 a month, against $350 a month for Bik. Bik starts at $350 per month for up to 10,000 contacts, and Wati starts at $59 per month for up to 3 users, billed annually ($69 billed monthly).
Which has a free plan, Bik or Wati?
As of Nov 13, 2026, neither Bik nor Wati has a free plan. Wati has a free trial.
Which platforms do Bik and Wati run on?
As of Nov 13, 2026, only Wati lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.