Bik vs Recart (2026): which should you pick?
As of Nov 13, 2026, Bik and Recart share a 1.4 GPA, neither has a free plan, and Recart starts cheaper, at $200 a month against $350 a month.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Bik if
- Fits if you run a Shopify-type store with real WhatsApp volume and a budget for it
- Works for teams that want helpdesk and campaigns in the same tool
Look elsewhere if
- Pricey if you're small: $350 a month is where it starts
- Not for you if you want to try first, as there's no trial or free plan
- Watch out: both plans stop at 10,000 contacts, and the next step has no published price
- Tight if you need role-based access control, which isn't on Growth
- Watch out: Meta's WhatsApp message fees aren't on the pricing page
Pick Recart if
- Fits if you run a Shopify store and want to grow a text list
- Works for stores that want a team to manage campaigns
Look elsewhere if
- Pricey if you are small: $200 a month on a quarterly commitment
- Watch out: the tier basis isn't shown, so your price is unclear
- Watch out: carrier fees and $0.02 per verification are extra
- Not for you if you are off Shopify, as the page markets only for it
How we grade them
| 1.4GPABikWeak | 1.4GPARecartWeak | |
|---|---|---|
| Value for money | D$350 a month for Growth and $499 for Scale, both capped at 10,000 contacts. That's well above the $149 where this category's dearest tenth begins. | D$200 a month at the lowest tier, with managed SMS from $500, against $36 in the middle of the category. |
| Free plan and trial | FNo free plan and no trial on the pricing page. | FNo free plan or trial is shown on the pricing page. |
| Features | CJourneys, helpdesk, AI agents, a customer data platform and several WhatsApp numbers. Growth has 1 workspace and 20 automations, and WhatsApp message fees from Meta aren't shown. | COpt-in popups, cart and browse abandonment, automations and a managed service, with SMS sold only as a higher tier. |
| Ease of use | CNo store rating on record. It connects to a store and needs journeys and automations built before it does anything. | CNo store rating on record, and a store has to be connected. |
| Platforms and integrations | CWeb only, with Shopify and Google Sheets listed. No phone or desktop app is on record. | CWeb only, marketed for Shopify stores, with no apps listed. |
| Best for | WhatsApp and Instagram messaging for online stores | one-click SMS sign-ups for Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bik and Recart. How we grade
Price against what you get
Bik starts at $350 a month and scores 2.0 out of 4 on features, ease of use and platforms. Recart starts at $200 a month and scores 2.0.
They score the same, and Recart starts $150 a month lower. Of the other SMS and chat marketing tools on the chart, 40 score higher than Bik for less, and 39 score higher than Recart for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Bik also covers shared inbox, help desk, whatsApp messaging and chatbots.
- Recart also covers sMS marketing, online store and popups.
At a glance
| Bik | Recart | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $350 per month for up to 10,000 contacts | $200 per month for List Growth, quarterly commitment |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | BIK | Recart |
| Price read from | bik.ai | recart.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Bik
- There is no free plan or free trial on the pricing page; the entry plan is $350 a month.
- Both listed plans stop at 10,000 contacts; larger lists need the Custom plan, which has no published price.
- Role-based access control is not on Growth, which also has 1 workspace and 20 automations.
- WhatsApp message fees charged by Meta are not shown on the pricing page.
Recart
- No free plan or trial is shown, and the lowest tier is $200 a month with a quarterly commitment.
- The pricing calculator does not say what sets a tier, so the step that applies to a given store is not shown.
- Carrier fees are added on top of the SMS rates; the page puts the US average at 0.45¢ per SMS and 1.1¢ per MMS.
- Each OneClick verification costs $0.02, and the page markets the product for Shopify.
Key features
Bik
- Multichannel journeys and campaigns
- Build journeys, drip campaigns and broadcasts across channels, with RFM segments and dynamic variables.
- Helpdesk
- A helpdesk with custom inboxes, canned responses and support routing and assignment sits beside the marketing tools.
- AI agents and assist
- Pick from prebuilt AI commerce agents or build your own, with AI summaries, replies and translation in the helpdesk. Usage draws on monthly AI credits.
- Customer data platform
- Customer 360 profiles and retargeting automations, with website widgets and Click-to-WhatsApp ad integration.
- Multiple WhatsApp numbers
- Every plan can connect more than one WhatsApp number, alongside webhook and Google Sheets connections.
- Reporting and security
- Node-level analytics, advanced reporting and two-factor authentication on all plans; role-based access from Scale.
Recart
- OneClick opt-in
- A popup that lets shoppers join the SMS list with one click instead of typing a number, which the vendor calls a typeless popup.
- List growth for email and SMS
- Popup tooling aimed at growing both the email and SMS lists, with unlimited subscribers on every priced plan.
- Cart and browse abandonment
- Automated recovery flows for shoppers who leave a cart or browse without buying.
- Automations and campaign library
- Automated flows plus a library of SMS and email campaigns from other brands to use as references.
- Managed service
- The priced plans include onboarding and, on the higher tiers, a success manager, managed A/B tests and a shared Slack channel.
Plans
Bik
Growth$350
per month for up to 10,000 contacts
10 helpdesk users, 20 automations, 1 workspace and 2,000 BIK AI credits. Price rises with contacts; not shown.
Scale$499
per month for up to 10,000 contacts
25 helpdesk users, 50 automations, 3 workspaces, 5,000 AI credits and role-based access control.
CustomCustom
Contacts as required, unlimited automations, volume pricing and a dedicated success manager; sold through sales.
Recart
List Growth$200
per month, quarterly commitment; tier basis not shown
OneClick opt-in popups with unlimited subscribers. Later steps shown: $300, $500, $800, then $1,500 to $3,000 on annual commitment.
List Growth + SMS$500
per month, quarterly commitment; tier basis not shown
Adds managed SMS: 0.85¢ plus carrier fees per US SMS. Steps shown at $1,000, $2,250 and $4,250 a month, with lower per-text rates.
Common questions
Which is cheaper, Bik or Recart?
As of Nov 13, 2026, Recart is cheaper to start with: $200 a month, against $350 a month for Bik. Bik starts at $350 per month for up to 10,000 contacts, and Recart starts at $200 per month for List Growth, quarterly commitment.
Which has a free plan, Bik or Recart?
As of Nov 13, 2026, neither Bik nor Recart has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.