Recart vs SimpleTexting (2026): which should you pick?

Pick Recart if

• Fits if you run a Shopify store and want to grow a text list
• Works for stores that want a team to manage campaigns

Look elsewhere if

• Pricey if you are small: $200 a month on a quarterly commitment
• Watch out: the tier basis isn't shown, so your price is unclear
• Watch out: carrier fees and $0.02 per verification are extra
• Not for you if you are off Shopify, as the page markets only for it

Pick SimpleTexting if

• Fits if you're a small US business sending promotions and reminders by text
• Works for churches and nonprofits, with 15% off monthly plans

Look elsewhere if

• Not for you if your customers are on WhatsApp or Instagram rather than plain texts
• Pricey if your team is big, as each user past 3 costs $20 a month
• Tight if you downgrade, as rolled-over credits are lost when you do
• Watch out: a local number adds $10 a month and $4 to register, and carriers add about $0.0025 per US text
• Pricey if you want a dedicated short code, from $1,000 a month with 6 to 8 weeks to set up

Recart

• No free plan or trial is shown, and the lowest tier is $200 a month with a quarterly commitment.
• The pricing calculator does not say what sets a tier, so the step that applies to a given store is not shown.
• Carrier fees are added on top of the SMS rates; the page puts the US average at 0.45¢ per SMS and 1.1¢ per MMS.
• Each OneClick verification costs $0.02, and the page markets the product for Shopify.

SimpleTexting

• A local number adds a $10 monthly carrier fee and $4 one-time registration; carriers also charge about $0.0025 per US message, passed on without markup.
• Extra users cost $20 a month each beyond the 3 included, and extra numbers $10 a month each.
• A dedicated short code starts at $1,000 a month and takes 6 to 8 weeks to set up.
• Rollover credits are lost if you downgrade your plan.

Recart

OneClick opt-in

A popup that lets shoppers join the SMS list with one click instead of typing a number, which the vendor calls a typeless popup.

List growth for email and SMS

Popup tooling aimed at growing both the email and SMS lists, with unlimited subscribers on every priced plan.

Cart and browse abandonment

Automated recovery flows for shoppers who leave a cart or browse without buying.

Automations and campaign library

Automated flows plus a library of SMS and email campaigns from other brands to use as references.

Managed service

The priced plans include onboarding and, on the higher tiers, a success manager, managed A/B tests and a shared Slack channel.

SimpleTexting

Mass texting and MMS

Send campaigns to segments of unlimited contacts, with picture messages at 3 credits each and longer 306-character texts at 2.

Two-way messaging

Customers can reply and the team answers one to one; incoming SMS replies are free and incoming MMS cost 1 credit.

Keywords, forms and pop-ups

Unlimited text-to-join keywords, plus opt-in forms and website pop-ups that add people to your list.

Auto-replies and drip campaigns

Automatic replies and scheduled sequences of texts that go out after someone joins a list.

AI Assist

A message generator that drafts campaign texts, included on every plan.

Rollover credits

On monthly plans, unused plan credits roll over to the end of the following month; yearly plans get all credits up front.

Recart

• List Growth$200

  per month, quarterly commitment; tier basis not shown

  OneClick opt-in popups with unlimited subscribers. Later steps shown: $300, $500, $800, then $1,500 to $3,000 on annual commitment.

• List Growth + SMS$500

  per month, quarterly commitment; tier basis not shown

  Adds managed SMS: 0.85¢ plus carrier fees per US SMS. Steps shown at $1,000, $2,250 and $4,250 a month, with lower per-text rates.

SimpleTexting

• 500 credits$23.20

  per month for 500 credits, billed annually ($29 billed monthly)

  All features, 3 users, unlimited contacts and keywords. Extra credits 5.5¢ each. An SMS uses 1 credit, a 306-character text 2 and an MMS 3.

• 1,000 credits$39.20

  per month for 1,000 credits, billed annually ($49 billed monthly)

  Same features with twice the credits; extra credits 5¢ each.

• 3,000 credits$87.20

  per month for 3,000 credits, billed annually ($109 billed monthly)

  Same features; extra credits 4¢ each. The 2,000-credit step is $63.20 billed yearly ($79 monthly).

• 7,500 credits$183.20

  per month for 7,500 credits, billed annually ($229 billed monthly)

  Same features; extra credits 3.5¢ each. The 15,000-credit step is $319.20 billed yearly ($399 monthly).

• 50,000 credits$719.20

  per month for 50,000 credits, billed annually ($899 billed monthly)

  Same features; extra credits 2¢ each. The 25,000-credit step is $439.20 billed yearly ($549 monthly).

• CustomCustom

  Plans for more than 50,000 texts a month or a dedicated short code, built with the sales team.

Recart

No public discounts listed.

SimpleTexting

• Annual discount

  Save 20% with yearly billing

  SimpleTexting's pricing page says yearly plans save 20% and deliver the year's credits up front: 500 credits a month is $278.40 a year against $29 a month.

• Nonprofit

  15% off for nonprofits and churches

  Nonprofits, churches and other tax-exempt organizations get 15% off any monthly plan, according to the pricing page FAQ.