SMS-Magic review (2026): is it worth $7 a month per user?
Texting and WhatsApp messaging that runs inside Salesforce and Zoho
Black Friday: is there a SMS-Magic sale?
SMS-Magic report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for texting inside Salesforce or Zoho
SMS-Magic is a texting app built for CRMs, starting at $7 a user for Salesforce in the US, with a 14-day trial. But the page doesn't say whether prices are monthly or yearly, and the cheapest plan is only reminders and campaigns.
Who SMS-Magic is for
- Fits if you live in Salesforce and want to text from it
- Works for teams that need reminders from CRM records
Who SMS-Magic is not for
- Watch out: prices read are for Salesforce in the US; Zoho and other countries differ
- Watch out: the page doesn't say if the figures are monthly or yearly
- Pricey if you add extras: the mobile app is $5, and US brand registration $41.50 a month
- Not for you if you have no CRM, as it is a CRM add-on
Why SMS-Magic gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for money$7 a user is under the category's $25, but the billing basis isn't shown and the $50 bundle sets a floor.
- DFree plan and trialA 14-day trial, but card terms aren't stated, and there is no free plan.
- CFeaturesCampaigns, conversations and reminders in the CRM, with 1-to-1 conversations from $17 and WhatsApp only on $32.
- CEase of useNo store rating on record, and you install it in your CRM and register to send.
- BPlatforms and integrationsWeb, inside Salesforce or Zoho, plus a mobile app licence and WhatsApp on the top plan.
What these grades rest on. Graded from this listing, whose facts were read from SMS-Magic's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/sms-magic#review"><img src="https://toolgpa.com/badge/sms-magic.svg" alt="SMS-Magic: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where SMS-Magic stands among SMS and chat marketing tools
SMS-Magic's GPA of 2.2 is higher than 47 of the 77 other SMS and chat marketing tools we grade, and level with 20.
It stands best on value for money (B, above 66 of 77) and worst on free plan and trial (D, above 24).
Its paid plans start at $7 a month for each person, against a middle price of $36 for the category: 0 of the 50 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 78 SMS and chat marketing tools we grade, cut by the letter each got. SMS-Magic’s own letter is outlined.
- BValue for moneyAbove 66 of 77, level with 11
- DFree plan and trialAbove 24 of 77, level with 16
- CFeaturesAbove 3 of 77, level with 61
- CEase of useAbove 5 of 77, level with 70
- BPlatforms and integrationsAbove 19 of 77, level with 58
Price against what you get
Each dot is one of 51 SMS and chat marketing tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep SMS-Magic, or make your own?
Keep it
To replace SMS-Magic you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one.
It costs $84 a year.
What you could not
- Texts to thousands of numbers, registered with the carriers.
- The WhatsApp Business API, which Meta opens only through approved partners.
- Email sent in volume that still reaches the inbox.
- One mailbox that several people work at once.
- Texts from a business number, registered with the carriers.
- It is priced for each person, which means accounts and billing for a team.
What this rests on. SMS-Magic’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is SMS-Magic?
SMS-Magic is a business messaging app built for CRMs, with native versions for Salesforce and Zoho plus a mobile app and a portal for teams without a CRM. It supports SMS campaigns, two-way conversations, automated reminders and, on its top plan, WhatsApp and Facebook Messenger. Pricing differs by CRM and country.
Worth knowing
- The prices read were the Salesforce, United States set; Zoho, other CRMs and other countries are priced separately.
- The page has a Monthly/Yearly toggle marked 'Save 20%' and does not say which basis the displayed figures use.
- Add-ons: mobile app license $5 a month, virtual phone number $2 a month and US brand registration $41.50 a month.
- It is a CRM add-on, so it runs inside Salesforce or Zoho rather than as a standalone web product, except through its separate portal.
Key features
- Native CRM app
- Messaging works on standard and custom Salesforce objects, with Lightning and Classic support; a separate Zoho app and a portal are listed.
- Bulk and automated campaigns
- Send from list views and reports, schedule campaigns and trigger messages from Process Builder and workflows.
- Two-way conversation inbox
- An inbox on the utility bar with assignment, bulk assignment, filters and a multi-chat desk.
- WhatsApp and Messenger
- The Multichannel plan adds WhatsApp business messaging and Facebook Messenger conversations.
- Consent and compliance tools
- Single and double opt-ins, consent by number and content type, and compliance reports aimed at rules such as TCPA and GDPR.
- Carrier flexibility
- Connects to carriers and aggregators directly, or to your own provider such as Vonage or Twilio, with country-based routing.
SMS-Magic pricing
As of Nov 13, 2026, SMS-Magic is a paid product with a free trial, starting at $7 per user / month (Salesforce, US; billing basis not shown).
- Starts at
- $7 per user / month (Salesforce, US; billing basis not shown)
- Free plan
- None
- Free trial
- 14-day free trial
| Plan | Price | What you get |
|---|---|---|
| Automation Messaging | $7per user / month, billing basis not shown | SMS reminders, alerts and campaigns sent from Salesforce; bundle listed at $50 a month. |
| Conversational Messaging | $17per user / month, billing basis not shown | Adds 1-to-1 conversations, analytics and a mobile app; 6,000 SMS credits; bundle listed at $100 a month. |
| Multichannel Messaging | $32per user / month, billing basis not shown | Adds WhatsApp and Messenger; 12,000 SMS credits, 1 WhatsApp number; bundle listed at $180 a month. |
Read from pricing.sms-magic.com on Nov 13, 2026. Prices change, so confirm with SMS-Magic before you buy.
Ways to pay less
- Annual discountYearly billing saves 20%
The pricing page's Monthly/Yearly toggle is labelled 'Save 20%' for yearly billing.
Stated on pricing.sms-magic.com
Works with
- Salesforce
- Zoho
- Pardot
- Marketo
SMS-Magic alternatives
- SMS-Magic vs TextMagic
Free trial
- SMS-Magic vs ClickSend
Free trial · from $20
- SMS-Magic vs Sakari
Free trial · from $25/mo
- SMS-Magic vs Heymarket
Free trial · from $49/mo
- SMS-Magic vs TextUs
From $299/mo
Common questions
Does SMS-Magic have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. SMS-Magic is listed for Web.
Does SMS-Magic have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. SMS-Magic is listed for Web.
Is SMS-Magic open source?
SMS-Magic is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.