ClickSend vs SMS-Magic (2026): which should you pick?
As of Nov 13, 2026, SMS-Magic grades higher than ClickSend: 2.2 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
SMS-Magic grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
ClickSend
Prepaid SMS and MMS sending by app, API or email, with no monthly fee
SMS-Magic
Texting and WhatsApp messaging that runs inside Salesforce and Zoho
Which one is for you
Pick ClickSend if
- Fits if you send occasional SMS and want no monthly fee
- Works for developers who want an SMS API on prepaid credit
Look elsewhere if
- Pricey if you send little: $20 buys about 48 US messages
- Skip it if you want one clear price, because the per-SMS rate depends on the size of each top-up
- Watch out: carrier fees apply on top of the per-message rates, and prices exclude taxes
- Watch out: a US toll-free number is $3.44 a month, and a dedicated shortcode $996.73 a month plus a setup fee
- Watch out: the page defaulted to Malaysia, so the figures here are the US view
Pick SMS-Magic if
- Fits if you live in Salesforce and want to text from it
- Works for teams that need reminders from CRM records
Look elsewhere if
- Watch out: prices read are for Salesforce in the US; Zoho and other countries differ
- Watch out: the page doesn't say if the figures are monthly or yearly
- Pricey if you add extras: the mobile app is $5, and US brand registration $41.50 a month
- Not for you if you have no CRM, as it is a CRM add-on
How we grade them
| 1.8GPAClickSendWeak | 2.2GPASMS-MagicFair | |
|---|---|---|
| Value for money | CNo subscription: a $20 minimum top-up and $0.0281 per US SMS, falling with bigger top-ups. The category's figures leave this pay-per-message price out, so it is graded at the middle. | B$7 a user is under the category's $25, but the billing basis isn't shown and the $50 bundle sets a floor. |
| Free plan and trial | DA free trial is offered but its terms are not stated on the pricing page. No free plan. | DA 14-day trial, but card terms aren't stated, and there is no free plan. |
| Features | CIt does SMS and MMS, two-way texting, an API, email to SMS and contact segments, and does that job fully. It is a smaller job than a full chat marketing platform. | CCampaigns, conversations and reminders in the CRM, with 1-to-1 conversations from $17 and WhatsApp only on $32. |
| Ease of use | CNo store rating on record. You top up credit, add numbers and wire the API. | CNo store rating on record, and you install it in your CRM and register to send. |
| Platforms and integrations | CWeb only, plus an API and email to SMS. No integrations are listed. | BWeb, inside Salesforce or Zoho, plus a mobile app licence and WhatsApp on the top plan. |
| Best for | prepaid SMS with no monthly fee | texting inside Salesforce or Zoho |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ClickSend and SMS-Magic. How we grade
Where they differ
- SMS-Magic also covers shared inbox, marketing automation and whatsApp messaging.
At a glance
| ClickSend | SMS-Magic | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 minimum top-up, then $0.0281 per SMS in the US | $7 per user / month (Salesforce, US; billing basis not shown) |
| Free plan | None | None |
| Free trial | Free trial offered ('Start free trial'); its terms are not stated on the pricing page. | 14-day free trial |
| Web | ||
| Made by | ClickSend | SMS-Magic |
| Price read from | clicksend.com | pricing.sms-magic.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
ClickSend
- There is no subscription tier. The price per SMS depends on how much credit you add in one top-up.
- Additional carrier fees apply on top of the per-message rates, and prices exclude taxes.
- A US toll-free number costs $3.44 a month, and a dedicated shortcode $996.73 a month plus a $996.73 setup fee.
- The page redirects by country and showed Malaysia by default; the figures here are the United States view, shown in USD.
SMS-Magic
- The prices read were the Salesforce, United States set; Zoho, other CRMs and other countries are priced separately.
- The page has a Monthly/Yearly toggle marked 'Save 20%' and does not say which basis the displayed figures use.
- Add-ons: mobile app license $5 a month, virtual phone number $2 a month and US brand registration $41.50 a month.
- It is a CRM add-on, so it runs inside Salesforce or Zoho rather than as a standalone web product, except through its separate portal.
Key features
ClickSend
- Bulk and two-way SMS
- Send one-off or scheduled texts to contact lists and read replies in the same account. Inbound messages are free.
- SMS API and email to SMS
- Trigger messages from a website or app through the API, or by emailing a gateway address.
- MMS and RCS
- Add pictures, animation or audio to messages. MMS in the US is listed at $0.0364 per message.
- Contact segmenting
- Split contact lists into segments before a send.
- Unlimited users
- The pricing page says there are no extra seat charges.
- Other channels on one balance
- The same credit also pays for voice calls, email, fax and postal letters.
SMS-Magic
- Native CRM app
- Messaging works on standard and custom Salesforce objects, with Lightning and Classic support; a separate Zoho app and a portal are listed.
- Bulk and automated campaigns
- Send from list views and reports, schedule campaigns and trigger messages from Process Builder and workflows.
- Two-way conversation inbox
- An inbox on the utility bar with assignment, bulk assignment, filters and a multi-chat desk.
- WhatsApp and Messenger
- The Multichannel plan adds WhatsApp business messaging and Facebook Messenger conversations.
- Consent and compliance tools
- Single and double opt-ins, consent by number and content type, and compliance reports aimed at rules such as TCPA and GDPR.
- Carrier flexibility
- Connects to carriers and aggregators directly, or to your own provider such as Vonage or Twilio, with country-based routing.
Plans
ClickSend
Boost$20
one-time top-up, used as you go
$0.0281 per US SMS when you top up from $20 (about 48 messages).
Growth$100
one-time top-up, used as you go
$0.0200 per US SMS when you top up from $100 (about 266 messages).
Scale$1,000
one-time top-up, used as you go
$0.0129 per US SMS when you top up from $1,000 (about 2,977 messages).
Enterprise$2,000
one-time top-up, used as you go
$0.0092 per US SMS when you top up from $2,000 (about 6,138 messages).
SMS-Magic
Automation Messaging$7
per user / month, billing basis not shown
SMS reminders, alerts and campaigns sent from Salesforce; bundle listed at $50 a month.
Conversational Messaging$17
per user / month, billing basis not shown
Adds 1-to-1 conversations, analytics and a mobile app; 6,000 SMS credits; bundle listed at $100 a month.
Multichannel Messaging$32
per user / month, billing basis not shown
Adds WhatsApp and Messenger; 12,000 SMS credits, 1 WhatsApp number; bundle listed at $180 a month.
Ways to pay less
ClickSend
- Other savings
25% bonus credit on the first top-up
The pricing page advertises a new-customer promotion of 25% extra credit on a first top-up; terms and conditions apply.
SMS-Magic
- Annual discount
Yearly billing saves 20%
The pricing page's Monthly/Yearly toggle is labelled 'Save 20%' for yearly billing.
Common questions
Which is cheaper, ClickSend or SMS-Magic?
As of Nov 13, 2026, ClickSend starts at $20 minimum top-up, then $0.0281 per SMS in the US, and SMS-Magic starts at $7 per user / month (Salesforce, US; billing basis not shown).
Which has a free plan, ClickSend or SMS-Magic?
As of Nov 13, 2026, neither ClickSend nor SMS-Magic has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.