Heymarket vs SMS-Magic (2026): which should you pick?
As of Nov 13, 2026, SMS-Magic grades higher than Heymarket: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Heymarket grades higher on the free plan. SMS-Magic grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Heymarket
Shared inbox for business texting and email
SMS-Magic
Texting and WhatsApp messaging that runs inside Salesforce and Zoho
Which one is for you
Pick Heymarket if
- Fits if a small team answers customer texts from one shared inbox
- Works for teams already living in HubSpot or Salesforce
Look elsewhere if
- Tight if you're solo: every plan has a 2-user minimum
- Pricey if you need campaigns or automations, which start at $99 a person
- Watch out: messages cost extra, $0.03 a credit, plus $10 a month per campaign for registration
- Skip it if you need the API, which sits on Pro at $199 a person
Pick SMS-Magic if
- Fits if you live in Salesforce and want to text from it
- Works for teams that need reminders from CRM records
Look elsewhere if
- Watch out: prices read are for Salesforce in the US; Zoho and other countries differ
- Watch out: the page doesn't say if the figures are monthly or yearly
- Pricey if you add extras: the mobile app is $5, and US brand registration $41.50 a month
- Not for you if you have no CRM, as it is a CRM add-on
How we grade them
| 2.0GPAHeymarketFair | 2.2GPASMS-MagicFair | |
|---|---|---|
| Value for money | D$49 a person a month on yearly billing, with a 2-user minimum, so the floor is $98. Campaigns and automations need Plus at $99 a person. The category's dearer quarter starts at $49. | B$7 a user is under the category's $25, but the billing basis isn't shown and the $50 bundle sets a floor. |
| Free plan and trial | CFree trial with no credit card, but no free plan. You get a taste, then you pay. | DA 14-day trial, but card terms aren't stated, and there is no free plan. |
| Features | CShared inbox, broadcasts, automations and AI agents. But lists, campaigns and group messaging are missing from Standard, and API access needs Pro at $199. | CCampaigns, conversations and reminders in the CRM, with 1-to-1 conversations from $17 and WhatsApp only on $32. |
| Ease of use | CNo store rating on record. It's a web app with an inbox, templates, integrations and a number to text-enable, so there is setup to do. | CNo store rating on record, and you install it in your CRM and register to send. |
| Platforms and integrations | BWeb inbox that teammates can also reach from their phones, plus Salesforce, HubSpot, Slack, Zendesk and Zapier. No desktop app on record. | BWeb, inside Salesforce or Zoho, plus a mobile app licence and WhatsApp on the top plan. |
| Best for | a shared texting inbox for teams | texting inside Salesforce or Zoho |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Heymarket and SMS-Magic. How we grade
Price against what you get
Heymarket starts at $49 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. SMS-Magic starts at $7 a month for each person and scores 2.3.
They score the same, and SMS-Magic starts $42 a month lower. Of the other SMS and chat marketing tools on the chart, 4 score higher than Heymarket for less, and none scores higher than SMS-Magic for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Heymarket also covers AI agents.
- SMS-Magic also covers whatsApp messaging.
At a glance
| Heymarket | SMS-Magic | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $49 per user / month, billed annually | $7 per user / month (Salesforce, US; billing basis not shown) |
| Free plan | None | None |
| Free trial | Free trial, no credit card required | 14-day free trial |
| Web | ||
| Made by | Heymarket | SMS-Magic |
| Price read from | heymarket.com | pricing.sms-magic.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Heymarket
- Messages are billed separately in credits: the page shows $0.03 per credit and one SMS segment is 1 credit, MMS 2 and RCS rich media 3.
- Prices shown are billed annually with a 2-user minimum; the page says monthly billing is available but does not show its price.
- Group messaging, lists, campaigns and automations are not on Standard, and API access needs Pro.
- A $10 per month per campaign charge covers 10DLC registration and compliance, and RCS rich media is annual-plans only.
SMS-Magic
- The prices read were the Salesforce, United States set; Zoho, other CRMs and other countries are priced separately.
- The page has a Monthly/Yearly toggle marked 'Save 20%' and does not say which basis the displayed figures use.
- Add-ons: mobile app license $5 a month, virtual phone number $2 a month and US brand registration $41.50 a month.
- It is a CRM add-on, so it runs inside Salesforce or Zoho rather than as a standalone web product, except through its separate portal.
Key features
Heymarket
- Shared inbox
- Texts and emails from many users, teams and channels land in one inbox that teammates can read and answer from desktop or their phones.
- Broadcasts and campaigns
- Personalized mass texts go to lists, and campaigns send a series of messages to them. Both start on the Plus plan.
- Automations
- Rules reply, assign chats or enroll contacts in a campaign based on keywords, timing or message sentiment.
- AI agents
- Q&A and scheduling agents trained on your own content answer questions and book appointments; AI Essentials and AI Advanced are tied to the Plus and Pro plans.
- Text-enable existing numbers
- A current business landline or number can be text-enabled or ported, and group messaging lets several contacts share one conversation.
SMS-Magic
- Native CRM app
- Messaging works on standard and custom Salesforce objects, with Lightning and Classic support; a separate Zoho app and a portal are listed.
- Bulk and automated campaigns
- Send from list views and reports, schedule campaigns and trigger messages from Process Builder and workflows.
- Two-way conversation inbox
- An inbox on the utility bar with assignment, bulk assignment, filters and a multi-chat desk.
- WhatsApp and Messenger
- The Multichannel plan adds WhatsApp business messaging and Facebook Messenger conversations.
- Consent and compliance tools
- Single and double opt-ins, consent by number and content type, and compliance reports aimed at rules such as TCPA and GDPR.
- Carrier flexibility
- Connects to carriers and aggregators directly, or to your own provider such as Vonage or Twilio, with country-based routing.
Plans
Heymarket
Standard$49
per user / month, billed annually
Two-way messaging, shared inbox, unlimited contacts, templates, basic reporting and HubSpot. Minimum 2 users.
Plus$99
per user / month, billed annually
Adds lists and campaigns, automations, advanced reporting, group messaging and AI Essentials. Minimum 2 users.
Pro$199
per user / month, billed annually
Adds AI Advanced, API access, inbox transfer and advanced administration and security. Minimum 2 users.
EnterpriseCustom
Custom users and feature setup, white-glove onboarding, priority support and higher message volumes.
SMS-Magic
Automation Messaging$7
per user / month, billing basis not shown
SMS reminders, alerts and campaigns sent from Salesforce; bundle listed at $50 a month.
Conversational Messaging$17
per user / month, billing basis not shown
Adds 1-to-1 conversations, analytics and a mobile app; 6,000 SMS credits; bundle listed at $100 a month.
Multichannel Messaging$32
per user / month, billing basis not shown
Adds WhatsApp and Messenger; 12,000 SMS credits, 1 WhatsApp number; bundle listed at $180 a month.
Ways to pay less
Heymarket
- Annual discount
Save up to 18% on annual billing
The pricing page has a Monthly and Annually toggle and says annual billing saves up to 18%.
SMS-Magic
- Annual discount
Yearly billing saves 20%
The pricing page's Monthly/Yearly toggle is labelled 'Save 20%' for yearly billing.
Common questions
Which is cheaper, Heymarket or SMS-Magic?
As of Nov 13, 2026, SMS-Magic is cheaper to start with: $7 a month for each person, against $49 a month for each person for Heymarket. Heymarket starts at $49 per user / month, billed annually, and SMS-Magic starts at $7 per user / month (Salesforce, US; billing basis not shown).
Which has a free plan, Heymarket or SMS-Magic?
As of Nov 13, 2026, neither Heymarket nor SMS-Magic has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.