SMS-Magic vs TextMagic (2026): which should you pick?
As of Nov 13, 2026, SMS-Magic and TextMagic share a 2.2 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about value for money, where SMS-Magic grades higher, or features, where TextMagic does.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SMS-Magic
Texting and WhatsApp messaging that runs inside Salesforce and Zoho
TextMagic
Pay-as-you-go business SMS and email with a shared inbox
Which one is for you
Pick SMS-Magic if
- Fits if you live in Salesforce and want to text from it
- Works for teams that need reminders from CRM records
Look elsewhere if
- Watch out: prices read are for Salesforce in the US; Zoho and other countries differ
- Watch out: the page doesn't say if the figures are monthly or yearly
- Pricey if you add extras: the mobile app is $5, and US brand registration $41.50 a month
- Not for you if you have no CRM, as it is a CRM add-on
Pick TextMagic if
- Fits if you send occasional texts and don't want a subscription
- Works for teams with many users, since seats are unlimited
Look elsewhere if
- Pricey if you send a lot: every text costs 4.9 cents
- Watch out: US local numbers need 10DLC registration, and the page lists a fee
- Watch out: long or non-Latin messages count as several parts
- Tight if you want email: past 10,000 emails it is billed per message
How we grade them
| 2.2GPASMS-MagicFair | 2.2GPATextMagicFair | |
|---|---|---|
| Value for money | B$7 a user is under the category's $25, but the billing basis isn't shown and the $50 bundle sets a floor. | CNo subscription; 4.9 cents a US text from prepaid credit, plus $10 a month for each number after the first. |
| Free plan and trial | DA 14-day trial, but card terms aren't stated, and there is no free plan. | DA free trial exists, but its length and card terms aren't stated; the 10,000 email credits are a one-off. |
| Features | CCampaigns, conversations and reminders in the CRM, with 1-to-1 conversations from $17 and WhatsApp only on $32. | BMass texting, automation flows, a shared inbox, chat widget, email campaigns and bring-your-own-number. |
| Ease of use | CNo store rating on record, and you install it in your CRM and register to send. | CNo store rating on record, and US 10DLC registration is yours to finish. |
| Platforms and integrations | BWeb, inside Salesforce or Zoho, plus a mobile app licence and WhatsApp on the top plan. | BWeb, iPhone and Android, with 8 integrations; no desktop app. |
| Best for | texting inside Salesforce or Zoho | pay-as-you-go business texting |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SMS-Magic and TextMagic. How we grade
Where they differ
- SMS-Magic also covers marketing automation and whatsApp messaging.
- TextMagic also covers workflow automation, email campaigns and live chat.
At a glance
| SMS-Magic | TextMagic | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $7 per user / month (Salesforce, US; billing basis not shown) | No monthly fee; 4.9¢ per US text, billed from prepaid credit |
| Free plan | None | None |
| Free trial | 14-day free trial | Free trial; 10,000 emails included as a one-time welcome bonus |
| Web | ||
| iOS | ||
| Android | ||
| Made by | SMS-Magic | Textmagic |
| Price read from | pricing.sms-magic.com | textmagic.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
SMS-Magic
- The prices read were the Salesforce, United States set; Zoho, other CRMs and other countries are priced separately.
- The page has a Monthly/Yearly toggle marked 'Save 20%' and does not say which basis the displayed figures use.
- Add-ons: mobile app license $5 a month, virtual phone number $2 a month and US brand registration $41.50 a month.
- It is a CRM add-on, so it runs inside Salesforce or Zoho rather than as a standalone web product, except through its separate portal.
TextMagic
- Cost depends on volume: 4.9¢ per US text, plus $10 per month for each number after its first free month.
- Longer messages cost extra; one part is 160 plain or 70 Unicode characters.
- US 10DLC brand and campaign registration is required for local numbers, and the pricing page lists a fee for it.
- After the first 10,000 emails, email is billed per message at $0.001 at the volumes the page lists.
Key features
SMS-Magic
- Native CRM app
- Messaging works on standard and custom Salesforce objects, with Lightning and Classic support; a separate Zoho app and a portal are listed.
- Bulk and automated campaigns
- Send from list views and reports, schedule campaigns and trigger messages from Process Builder and workflows.
- Two-way conversation inbox
- An inbox on the utility bar with assignment, bulk assignment, filters and a multi-chat desk.
- WhatsApp and Messenger
- The Multichannel plan adds WhatsApp business messaging and Facebook Messenger conversations.
- Consent and compliance tools
- Single and double opt-ins, consent by number and content type, and compliance reports aimed at rules such as TCPA and GDPR.
- Carrier flexibility
- Connects to carriers and aggregators directly, or to your own provider such as Vonage or Twilio, with country-based routing.
TextMagic
- Mass texting
- Send campaigns and scheduled texts to unlimited contacts, with two-way messaging and delivery reporting included.
- Automation flows
- A flow builder for drip campaigns and message sequences, with follow-ups across SMS and email.
- Shared inbox and chat widget
- Connects SMS, live chat and social channels in one inbox for the whole team, and the page says there is no per-seat charge.
- Email campaigns
- Drag-and-drop and AI template builder with open and click tracking, billed per email after the first 10,000.
- Bring your own number
- Connect an existing Twilio, Vonage, Sinch or Bandwidth account to send from your own numbers at a lower per-text rate.
- Numbers and compliance tools
- Local and toll-free numbers, alphanumeric sender IDs, and guided 10DLC brand and campaign registration for US texting.
Plans
SMS-Magic
Automation Messaging$7
per user / month, billing basis not shown
SMS reminders, alerts and campaigns sent from Salesforce; bundle listed at $50 a month.
Conversational Messaging$17
per user / month, billing basis not shown
Adds 1-to-1 conversations, analytics and a mobile app; 6,000 SMS credits; bundle listed at $100 a month.
Multichannel Messaging$32
per user / month, billing basis not shown
Adds WhatsApp and Messenger; 12,000 SMS credits, 1 WhatsApp number; bundle listed at $180 a month.
TextMagic
Pay as you go$0
no monthly fee, billed per message from credit
Buy credit and spend it on SMS at 4.9¢ per 160-character text; 1¢ per text via a connected Twilio, Vonage, Sinch or Bandwidth account.
Ways to pay less
SMS-Magic
- Annual discount
Yearly billing saves 20%
The pricing page's Monthly/Yearly toggle is labelled 'Save 20%' for yearly billing.
TextMagic
No public discounts listed.
Common questions
Which is cheaper, SMS-Magic or TextMagic?
As of Nov 13, 2026, SMS-Magic starts at $7 per user / month (Salesforce, US; billing basis not shown), and TextMagic starts at No monthly fee; 4.9¢ per US text, billed from prepaid credit.
Which has a free plan, SMS-Magic or TextMagic?
As of Nov 13, 2026, neither SMS-Magic nor TextMagic has a free plan. Both have a free trial.
Which platforms do SMS-Magic and TextMagic run on?
As of Nov 13, 2026, only TextMagic lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.